The declining music industry suffers from piracy and unfair payment to artists. Here's how blockchain technology could change that.
There’s no escape from digital ad infiltration. And with the insane amount of money involved, malicious activities in the digital media ecosystem abound. But digital fraud is being tackled by existing and upcoming technology firms using blockchain so that their ad spend won’t go down the drain.
This guide covers all things blockchain and cryptocurrency, spanning from Blockchain 101 to the Ultimate ICO Marketing Checklist. In the next ten chapters, you'll get a crash course in how the newest tech is being used, and how to be ahead of the blockchain curve.
Learn the basics of blockchain, including why this decentralized 'public ledger' is the next wave in information sharing, in chapter one of our Ultimate Guide to Blockchain Marketing and Cryptocurrency.
So you've decided to ICO? Well, this chapter contains our step-by-step ICO marketing checklist -- from whitepaper examples to where the crypto community meets online to a full email funnel.
An initial coin offering (ICO) is a way to leverage the blockchain growth hack funding for your company without diluting equity. In this chapter, you'll learn that ICOs that help companies raise funding for their projects through the sale of coins.
Fortune 500 companies, like Walmart, IBM, and Microsoft, have launched blockchain initiatives, hoping to integrate it within existing operations. Whether your business is large or small, this chapter takes you through a thoughtful blockchain integration plan.
Setting up your business to accept cryptocurrency is easier than you think. In this chapter, we'll show you how to integrate your point of sale and accounting systems to accept Bitcoin and other alternative currencies.
So cryptocurrency and blockchain technology adoption is growing -- but are you ready to accept cryptocurrency in your business? In this chapter, we'll dive into what cryptocurrency looks like from a practical perspective.
Blockchain is usually associated with cryptocurrency, or a digital currency that uses blockchain as a base. In this chapter, we'll cover the value proposition of crypto, who's using it, and why bitcoin is blowing up.
In Chapter 3, we'll share the companies using blockchain marketing successfully. From security tokens to loyalty points, these newcomers on the market are taking advantage of the latest blockchain technology.