We Have Driven Impact At

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Increased Conversion Rates Through Customer-Focused Content

Does this sound like your business?

  • You’ve got content creation down pat, but you’re not seeing an increase in conversions, customers or revenue.
  • You’re not creating content consistently (or at all) despite plenty of in-house resources like writers, thought leaders or data.
  • You’re creating content haphazardly but aren’t measuring it so you don’t know what’s working and what’s not.

If you don’t have a disciplined content strategy in place (or if your strategy could be improved), you’re just wasting time creating content. And there’s a good chance that hundreds or thousands of conversions are going to waste each month.

But with a solid content strategy, you could be paying 62% less than traditional marketing and generating 3X as many leads. And 72% of marketers are successful because they measure their content marketing ROI.

At Single Grain, our talented content strategists focus on increasing your conversions by identifying the unique needs of your audience, performing extensive keyword research, and creating compelling content that your customers find invaluable.

In doing so, we work to ensure that those click-throughs don’t go to waste. but instead convince customers that your product or service is the perfect solution for them. We’ve implemented content strategy and marketing campaigns that helped Amazon, Airbnb and Lyft grow, and we can help your business grow, too.

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We Specialize in HIGH-ROI Content Strategies

To give you a competitive edge, our experienced content marketing team takes a fully comprehensive approach to the design and delivery of your strategy for increased rankings and organic traffic.

Depending on your business goals, we may start with a full-scale content audit, identifying and optimizing any existing content that can be improved, spotting gaps in your strategy, and helping you to make more effective use of your quality content resources with effective inbound marketing.

With years’ of experience working with some of the biggest brands in the world, we’ll help you learn what specifically your target audience needs from you and the best formats, social media platforms (and influencers), and messages to use in order to give it to them.

After putting all this together into a long-term content strategy that focuses on your desired outcomes, we’ll deliver that plan with our skilled content creators, SEO pros, and lead generation expertise.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.

Learn More About The Work We’ve Done

Some Common Content Strategy Questions

And We Have The Answers

  • What is a content strategy?

    Think of a content strategy as a road map that guides your business towards generating a significant Return on Investment (ROI) from your best content via content marketing.

    A successful strategy should be tailored to align the needs of your audience with your short- and long-term business goals. This involves identifying the kind of answers and solutions your ideal customers are searching for and determining the right types of content (blog posts, videos, infographics, ebooks, and even email marketing) to provide those solutions.

  • How do I know I’m getting a good ROI from my content strategy?

    At Single Grain, we take a data-driven approach when implementing your content production strategy.

    This means that even before we begin, we’ll discuss your business goals with you and agree on the specific KPIs (Key Performance Metrics) that we’ll measure to demonstrate the effectiveness of our work.

    Once we implement your strategy, you’ll be provided with regular, in-depth reports that show our results in a way that is clear to read and easy to understand. That way, you’ll be able to see a definite, tangible return on your investment in content strategy.

  • Do you offer any guarantees?

    Designing and implementing a successful content strategy is as much an art form as it is a science. This means that while we can guarantee that we’ll put our best experts to work on identifying audience needs and the best way of meeting those needs, we’re unable to offer concrete guarantees when it comes to results.

    That said, you can check out our case studies and client testimonials to see the kind of success our content team typically achieves for our clients. We also encourage you to take a look at our own high-performing content, which has enabled us to rank #1 on Google for some of the most competitive keywords in our industry.

    We’re a successful, well-respected, full-service digital marketing agency for good reason!

  • How much do you charge?

    Since each client we work with comes to us with unique goals and needs, we offer bespoke quotes tailored to your needs.

    We typically offer three tiers of content strategy services:

    • Done-for-you: We design, execute and manage your entire content marketing strategy on your behalf.
    • Done-with-you: We work with you to devise your strategy and provide you with the knowledge and resources you need to successfully implement it yourself.
    • Do-It-Yourself: We equip you with the frameworks and tools you need to take full control over your own content strategy.

  • How is Single Grain different from other content strategy agencies?

    We work tirelessly to deliver world-class content strategies with great content that produce real, tangible results.

    We’ve been doing this for large and small brands for over a decade, and combine the kind of tried-and-trusted methods that serve our clients time and time again. We have unique insights into the latest content marketing trends and developments.

    This approach has earned us a reputation as the go-to content strategists for some of the biggest brands in the world, with the likes of Airbnb, Amazon, Uber, and Intuit all turning to us to help grow their business online.

    This proven track record even continues with our content marketing efforts. Thanks to a well-devised strategy, our content marketing agency ranks #1 on Google for key terms like “marketing trends” and “SEO techniques,” and we regularly demonstrate our skills and expertise through high-quality blog posts such as:

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Content ROI

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Content ROI