Data-Driven Web3 Marketing Strategies for NFT and Crypto Campaigns

A Web3 agency thoroughly understands your business goals and suggests a relevant and competitive promotion strategy to reach your target audience in the shortest possible time.

With Single Grain, you can be sure of data-driven Web 3 marketing results. Every crypto, blockchain application, ICO, and NFT marketing campaign is crafted precisely. We consider all critical aspects, such as market research, audience profiling and data analysis, to help us create a tailor-made Web3 marketing plan for each client or Web3 project.

Our Web3 digital marketing campaigns can meticulously compound your MRR, boost conversions, and widen your reach. We have run successful, value-driven marketing campaigns for some of the best brands across the globe, including Amazon, Semrush, Uber, Bittrex, Polymath, and Blockgeeks.

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We Specialize in HIGH-ROI Web3 Marketing Campaigns

A web3 marketing agency with no experience in web2 marketing is a risky bet. They may be proficient in web3 technologies, but without the vast experience and proven success of all-encompassing marketing techniques such as SEO, PPC and CRO, their campaigns are likely to be anemic.

Single Grain’s knowledge and experience as a full-service digital marketing agency for over a decade has prepared clients like Recurly, Lever and Intuit for Web 3.0 evolution. We help our Web3 clients drive more leads, convert more subscribers, and gain loyal customers to generate monthly recurring revenue.

Our award-winning digital marketing agency offers the following web3 marketing services:

  • Blockchain marketing
  • Cryptocurrency marketing
  • Crypto community management/marketing
  • Token distribution strategy
  • Decentralized autonomous organization (DAO) consulting
  • NFT marketing
  • Decentralized applications (dApps marketing)
  • DeFi (decentralized finance) marketing
  • Public relations (PR) strategy
  • Search engine optimization
  • Content marketing
  • Influencer marketing
  • Social media management
  • Paid promotion

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Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Web3 Marketing FAQs

And We Have The Answers

  • What is Web3 marketing?

    Web3 marketing is a niche marketing spectrum focused on the semantic Web. The goal of Web3 digital marketing is to build well-connected, intelligent, and open applications to expand a company’s presence using web3 platforms.

    Here are some of the ways that web 3.0 will have an impact on digital marketing:

    • Less focus on keywords
    • Reduction in “near me” queries
    • Increase in voice search
    • More significance on microdata and schema
    • Growth of question-keywords optimization, featured snippet optimization, and PAA (People Also Ask) section
    • Rise of hyper-personalized user experiences
  • What is a Web3 company?

    Web3 companies are any businesses that are comprised of specific elements, such as decentralization, openness and user-centric utility (or ownership).

    Decentralized data networks enable various data generators to sell or trade their data without losing ownership, risking privacy or relying on intermediaries.

    When data is decentralized, this means that users own their data. Owning your personal data gives you digital rights such as enabling you to log in securely over the Internet without being tracked.

    An example of performing a transaction without the need to rely on an intermediary is a musician selling their music directly to their fans without giving a percentage of every sale to a third party.

  • Why is Web3 marketing important?

    Web 3.0 gives the power back to content creators. The popularity of Facebook and YouTube will decline in the future and eventually be taken over by decentralized video content creation platforms such as DTube and Lbry.

    Therefore, your digital marketing campaign should focus on creating products and building your communities. Building your products and niche audiences is the key to Web3 digital marketing success. Creating and promoting NFTs is one such tactic that future-focused businesses are exploring at the moment. Businesses create their communities on decentralized platforms using blockchain technologies.

  • When did Web 3.0 start?

    The evolution of the Web is divided into three separate iterations, or stages: Web 1.0, Web 2.0, and Web 3.0:

    • Web 1.0 (1989-2005) is a read-only web where people can read information written on websites. In this era, sites served static content, which was not interactive, from a static file system rather than a database.
    • Web 2.0 (1999-2012) is a read-write web where people can read and write content on websites and applications. Web 2.0 applications face a lot of data breaches and users don’t have control over their data. Most companies don’t even ask for user consent to track their data.
    • Web 3.0 (2006-ongoing) is a read-write-interact web (powered by artificial intelligence) where people can read, write and interact with content, including 3D graphics, on websites and apps. Decentralization is the main difference between Web 2.0 and Web 3.0.
  • Why does Web 3.0 matter?

    Large organizations such as Google and Facebook control the Internet and use people’s data for their own benefit. Web 3.0 has created a scenario where users have regained ownership over their personal data. In addition, Web 3.0 has the advantage of decentralization of data.

    Web 3.0 brings more secure, faster, transparent, mutual ownership of data, and enhanced UX. In other words, Web 3.0 can eliminate users’ dependency on intermediaries and shift the value back to the sources in a network.

    As a business owner, your focus should be to create NFT products and communities to bring high returns on your investment without the need to pay networks like Google and Facebook for using their data. In the Web 3.0 world, you will create and manage your own data.

    Users should be able to access their dApps using their mobile devices to interact with your brand.

  • What is metaverse marketing?

    Metaverse marketing is just what it sounds like: marketing a brand or product in the metaverse.

    Metaverse generally refers to shared virtual world environments or a computer-generated environment, which is accessible to users via the Internet. It is a digital space that is designed to be more lifelike by using “extended reality,” the combination of augmented, virtual and mixed reality.

    At the moment, people interact with each other through social media platforms or by using messaging applications. In the virtual space, users will have their own “character” that can walk around and interact with other users, as well as make digital purchases. They can communicate with one another through avatars, text messages, sounds, music videos, video games, etc.

  • How will Single Grain promote a business with Web 3.0 marketing?

    Single Grain is not only one of the best web3 agencies and crypto marketing agencies; we are also a full-service digital marketing agency. This means that we provide Web3 marketing from a proven team of Web2 marketing experts to grow your revenue, project or brand with intelligent blockchain marketing strategies.

    We use the right combination of digital tools and media to draft a result-oriented Web 3 digital marketing plan. We promote your business leveraging SEO, social media, podcasts, NFT projects, crypto communities, email marketing, Discord and Telegram community building, PPC campaigns, and much more.

    Our experienced blockchain application marketing professionals will perform market analysis and draft a high ROI Web3 marketing plan for your business.

  • Will Web 3.0 marketing help me generate leads and sales?

    Web 3 marketing is an effective and scalable way of creating more leads and sales using different devices and different channels. It is essential from the beginning to have crisp leads and sales goals. Therefore, you must outline your sales objective before rolling out a Web3 marketing plan.

    The best way to establish the leads and sales goals or objectives for your business is by defining what your prospective growth agenda is and breaking down the same to arrive at a tentative monthly lead and sales ratio. A performance-focused Web3 marketing agency will utilize these figures to develop a sound digital marketing plan.

  • Why choose Single Grain as your Web3 digital marketing agency?

    As a full-service digital marketing service for over a decade, we use the right combination of web2 and web3 tactics.

    Every business is different, so we make sure to comprehend your business goals in order to create a coherent and personalized digital marketing campaign.

    In addition to Web 2 techniques like SEO, content marketing, paid advertising and CRO:

    • We use top crypto communities to market your products and create an omni-channel digital marketing strategy that attracts audiences using different devices and crypto channels.
    • We use a mix of paid and unpaid digital marketing channels, as well as inbound and outbound marketing strategies, to make it easier for your prospects to discover your product.
    • We design intelligent marketing funnels that keep track of the channels driving maximum engagement and sales. We ensure that every penny spent on marketing delivers positive results.
    • We help you build a robust online presence for your brand with community-building strategies in the crypto world.
    • We use the proper fusion of web 3.0 digital marketing elements such as blockchain advertising, NFT promotion, and dApps marketing on decentralized Web3 platforms to support our marketing efforts.

    The best Web 3 marketing agencies have a deep understanding of the market. Our digital marketing agency will help you formulate the right marketing plan to complement your business and drive more leads.

  • How can I get started with Web 3.0 marketing?

    To get started with Web3 digital marketing and leverage its benefits to the fullest, you can connect with our team of crypto marketing experts.

    If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Custom marketing plan for increased online visibility, search rankings and organic traffic
  • Content marketing strategy planning and execution
  • Ongoing marketing research and analysis of your competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements and constant optimization
  • Ongoing content marketing campaign tracking and monitoring

PPC: Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out with better brand analysis
  • Grow a loyal, long-term audience with a targeted online presence
  • Provide insightful metrics and comprehensive reports
  • Help you avoid costly mistakes with our expert marketing efforts

Conversion Rate Optimization

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Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Improve your WordPress website design and UX
  • Convert the leads that you need
  • Research your audience’s on-site behavior

Crypto & NFT Marketing

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Our team of Web3 experts will create a data-driven, highly personalized strategy that will help your crypto or NFT project stand out from the crowd. We will:

  • Use data-driven approaches to promote your project
  • Utilize paid media, SEO and other Web2 marketing solutions
  • Create unique, custom Web3 campaigns to drive up the project’s sale price

PPC (Pay-per-click)

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Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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