Single Grain Blog —

To get optimal results with your SEO campaigns, tracking the right SEO metrics, such as ROI and keywords driving LTV, is paramount.

With dark social, marketers lose insight into a large chunk of their audience. But here's how to view dark social as a marketing opportunity.

Learn the secrets to data tracking cleanly and accurately. See how simple it can be to report marketing data with just a couple of free tools.

Dark social is content that's shared privately (like messaging apps and email) and difficult to track. Here are challenges and opportunities.

Learn everything you need to know about website traffic, including how to measure it, how to increase it, and the top tools to help you out.

Tracking tons of metrics means you’re not using data efficiently enough to improve much. Here are 6 key content marketing metrics to track

In addition to standard SEO metrics, include these underrated metrics in your SEO reports and stand out from other content marketers.

Every B2B company needs track key performance indicators because what gets measured gets improved. Here are the top marketing KPIs to focus on: