Single Grain Blog —

It may seem challenging to convert high-value leads, but you only need these 7 simple steps. Here's how to do account-based marketing.

What is account-based marketing, and how does it improve the sales process? This overview will explain why ABM matters to your business.

From personalization to scalability, there are many account-based marketing practices. These are the best for maximizing your ROI.

If you invest in B2B marketing, you may want to partner with an account-based marketing agency. Here's how to choose the best one.

Demandbase and 6sense are two of the biggest ABM platforms out there. Read our Demandbase vs 6sense guide to see which tool you should use.

B2B marketers can use LinkedIn to target high-value accounts. Here's how to use LinkedIn account-based marketing to attract more leads.

The right ABM metrics will ensure your account-based marketing campaign is driving growth and revenue. Here are the KPIs to track.

You won't profit from ABM without personalization. Here's why account-based marketing personalization is essential and how to master it.

With an ABM strategy, you can increase visibility among high-value accounts. Here's how to create an ABM campaign to nurture these leads.

Account-based marketing is an effective way to attract B2B leads, but only if you have the right software. Here are the best ABM tools.