In Q4 2018, Facebook will unleash loads of new ways to create custom audiences for retargeting / lookalikes through importing Facebook Analytics segments into Facebook Ads as custom audiences. How do I know this? Here's how:
While we’re at least a few years from building our own personal C-3POs, chatbots are already helping businesses enhance their customers' buying journey.
Recently, Facebook released two new revolutionary tools for digital advertisers: Value Optimization Targeting and Value-Based Lookalike Targeting.
If you’re a local business trying to get more consultation calls, Facebook Lead Ads can now track offline conversions and make measuring ROI easier.
Facebook's News Feed Algorithm controls who sees what within the social network. Here's what you need to know to understand and leverage it.
Facebook is now using larger link previews. But how do they compare to other visual content strategies many marketers have adopted for their pages over the last few months? This article will tell you.
This week was full of social media updates, news, and innovations. Read this summary of the week explained in a fun way.
