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Profit-Driven Crypto Marketing Strategies to Promote Your Crypto Project

Crypto-based companies looking for digital marketing solutions need an agency that knows how to get the most out of a marketing budget.

We believe that growth and success follow when all aspects of a marketing strategy work in harmony. Therefore, our team consists of experts in creative and tactical areas of marketing, including paid ads, SEO, content marketing, influencer marketing campaigns, conversion rate optimization, marketing consultation, and video creation.


Personalized Crypto Marketing Strategy

At Single Grain, we utilize intelligent, innovative and cutting-edge marketing strategies to promote your cryptocurrency product and services. And we don’t just focus on metrics like impressions or shares – we provide a robust, insightful and comprehensive strategy to create a data-driven, highly individualized strategy that gets you results. Some of our clients include blockchain companies such as Bittrex, Polymath and Blockgeeks.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

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In episode #2651, we discuss Generative Engine Optimization (GEO) and its impact on the future of SEO. We explore methods for optimizing content for generative engines and highlight the importance of AI-driven search algorithms. We also emphasize the strategies of keyword stuffing, statistics inclusion, and fluency optimization. Consider subscribing and liking on YouTube to help us grow!

Learn More About The Work We’ve Done

Some Common Cryptocurrency Questions

And We Have The Answers

  • What is cryptocurrency marketing?

    Cryptocurrency marketing revolves around better branding, website and digital platform design.

    As the number of coins and ICOs increase in the market, new and existing crypto coins need to stand out. The most successful business in the space will evolve it’s design and marketing strategies to meet global standards. Cryptocurrency marketing must target to improve coin utilization, brand value and web presence.

  • How is cryptocurrency digital marketing different from traditional digital marketing?

    Cryptocurrency digital marketing involves building a community of enthusiasts who are interested in your products. Social channels and content marketing play a significant role in community building.

    Crypto influencer marketing is also extremely useful to drive conversations. Crypto marketing is highly selective, so greater focus is given to the buyer persona, the channels used for promotion, the storytelling approach, and the keywords used to target crypto enthusiasts.

    Traditional marketing for other businesses often has several goals, such as making a sale, earning an email address, or creating brand awareness. However, for companies dealing in cryptocurrencies, the goals can be quite different. For them, a one-size-fits-all approach to digital marketing won’t be sufficient.

    A cryptocurrency company preparing for an initial coin offering, introducing a new product to the marketplace, or trying to sell its technology to other businesses requires a targeted and high-impact marketing strategy that’s innovative and proven.

    Agencies will have to rely on gathering data directly from prospects and customers to create a marketing strategy. They will also have to customize the user experience so that it is tailored as per the target audience’s needs.

    Therefore, in cryptocurrency marketing, teams have to consistently create high-quality content that provides value across social media and blogs to gain much greater levels of success.

  • What are the best crypto marketing channels?

    Some of the leading crypto marketing channels are influencer marketing, PPC, PR and media outreach, community building on Telegram, content marketing, SEO, social media advertising, bounty campaigns, airdrops, programmatic advertising, email marketing, and affiliate marketing.

  • How is SINGLE GRAIN different from other cryptocurrency marketing agencies?

    For starters, we don’t have a one-size-fits-all marketing package. We understand that every cryptocurrency company has a different definition of success and growth, so we work with you to create a unique package for your needs, goals and budget.

    We also understand the process of scaling from zero to six figures and more. Thus, our team also advises you on how to adjust your marketing strategy to meet your evolving goals. We use a combination of marketing best practices, cutting-edge technologies, and meaningful data to inform and customize our marketing strategy for your business.

    Marketing in the cryptocurrency industry is unlike that of any other. Factors such as high market volatility and the newness of the technology offer unique challenges that must be taken care of to develop an effective crypto marketing strategy.

  • What should my initial marketing budget be to get started with crypto marketing?

    Your marketing budget depends on your business goals. There is no hard and fast rule of the amount of initial investment required to get started. You can get in touch with our crypto marketing experts for an initial consultation, and we will help you decide the best budget for your crypto marketing and advertising campaigns.

  • ​​Why Choose SINGLE GRAIN as Your Crypto Marketing and Advertising Agency?

    At Single Grain, we use a variety of bitcoin marketing strategies to promote your crypto products. Some of the top ICO and crypto marketing strategies we use to supercharge your crypto offerings are:

    Crypto SEO

    There are more than 1,000 popular cryptocurrencies on the market, so your cryptocurrency needs to show up in the search results in order for investors to notice your coin or business.

    The following SEO strategies are vital for high-quality traffic acquisition:

    • Research the entire niche and update the keyword database to accommodate ICO and cryptocurrency-related offerings.
    • Research your competitors, such as their organic traffic from Google and use this data to find low-competition keywords.
    • Optimize your crypto-related content for long-tail keywords for the most converting variations.

    Crypto Social Media Marketing

    Another way to introduce investors to your crypto business is through social media. Crypto investors regularly check Twitter, Reddit and other social media platforms for quick updates and tips about the market. By having an effective social media strategy, your brand can gain the audience’s attention and easily engage with them.

    Crypto Influencer Marketing

    To generate a high demand for tokens, the brand message is spread across social networks via influencers. We share a mix of content like blog posts, reviews and video content to generate engagement. Platforms like Twitter, Medium, Reddit, Steemit, Instagram and YouTube are used to identify niche influencers and collaborate with them. This helps to build a solid brand reputation.

    PPC (Pay Per Click) Marketing

    Blockchain companies need to generate awareness around their offering quickly, and Crypto PPC is the best way to do that. Single Grain has an experienced PPC team with industry-leading strategies to reach thousands of crypto enthusiasts.

    Bitcoin Communities

    Acceptance and adoption of any crypto project by the community is crucial to provide credibility and a good reputation. These bitcoin and crypto communities are scattered over different platforms, like Telegram, Viber and Discord, but include crypto enthusiasts and investors interested in making a deal. Communities help build trust, offer a platform for effective communication, and present enormous opportunities to earn more money.

    Crypto Press Releases

    Due to the sharp growth in the popularity of cryptocurrency, media and press releases are another great way to get the word out there about your services. Publishing various news and updates on cryptocurrency-related press release websites helps to build a network of cryptocurrency users.

    Without PR, communications between crypto businesses and their investors are minimal or non-existent. Good PR marketing can generate new business partners, a new customer base, and sales opportunities.

    The two best PR tactics are:

    • Target the right audience by publishing guaranteed press releases.
    • Send your users a small amount of token, which is a cost-effective and streamlined way to draw attention to your project. Incorporate a humble airdrop as is it a perpetually reliable marketing engine.

    Crypto Email Marketing

    Implementing a solid crypto email marketing strategy helps your business reach potential users to tell them about the services to improve engagement. Single Grain has a team of dedicated email marketing professionals to help you set up an automated drip email campaign to acquire potential investors for your next crypto project.

    Crypto Affiliate Marketing

    We help you set up crypto referral programs to jumpstart your customer acquisition. There are several crypto affiliate platforms where you can list your referral program to acquire more customers.

    Telegram Marketing

    Telegram is an excellent medium to reach different crypto groups and communities. Some of the popular crypto groups are Defi Million, ICO Speak News, ICO Speaks, ICO Listing, ICO Timer, and Bitcoin Traffic.

    LinkedIn Marketing

    Marketing on LinkedIn is another excellent strategy to promote your crypto startup. You can reach crypto and blockchain investors who are ready to invest in your project. Single Grain’s marketing and advertising experts understand the LinkedIn algorithm and suggest strategies to deliver the highest ROI on your campaigns.


    Crypto airdrops is an excellent marketing strategy to promote awareness of your new virtual currency. We use different cryptocurrency forums and plan strategies for your website to get more people to trade. Both Bitcoin and Ethereum are used as crypto wallets.

    Bounty Campaigns

    We help you set up bounty programs to raise funds for your ICO. Bounty campaigns are set up for both pre-ICO and post-ICO stages to make your ICO more profitable and obtain valuable customer feedback to fine-tune your blockchain releases.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Scale Crypto Growth

— Testimonials

Our Creds


— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Scale Crypto Growth