Creating a Marketing Strategy that Generates Reliable and Qualified Leads from Multiple Social Media Channels

Does this sound like your business?:

  • Trying to keep up-to-date on all the new features, ad types and regulations, not to mention algorithm tweaks, for multiple social networks is taking valuable time and energy from your primary job responsibilities.
  • Your competitors always seem to stay one step ahead of you when it comes to social media marketing (this is because the social networks communicate directly with an exclusive group of advertising agencies before they launch changes and new features to the public).
  • You’ve gotten comfortable putting all your advertising eggs in one basket and are now unsure how to diversify your ad spend or test new social platforms.
  • You’ve seen pretty good results from your Google Ads campaigns, and now want to branch out and scale your social media campaigns while maintaining a solid ROAS, but you don’t know where to start.

If you don’t have a paid social media team (or do any kind of social media advertising), you’re likely leaving hundreds or thousands of lead-generation conversions on the table each month.

But with a solid social media ads strategy, you could increase brand awareness by 50% and reach 72% more people on Facebook alone. Working with the best paid social media marketing agency can turn that goal into reality.

Single Grain offers a variety of social media advertising services and excels at tailoring ad campaigns for each social platform. Whether your business uses Facebook Ads, Twitter Ads, LinkedIn Ads, or advertises on TikTok, Twitch, Pinterest, Snapchat or any other social media platforms, we can help you grow.

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Lower Customer Acquisition Costs and Boost Conversion Rates? Yes, Please!

Do you want to lower your advertising costs? Lower your bids. Do you want to increase your conversions? Increase your bids. If only it were this easy. Decreasing costs while boosting conversion rates in multiple social advertising platforms is a job that only the most creative and experienced digital marketing agencies can handle.

At Single Grain, our marketing team creates data-driven marketing campaigns and social strategies that are customized for each client, including ad copy and landing page optimization, PPC, SEO, ecommerce and influencer marketing, to hit all your KPIs and reach a wider range of potential customers.

Our unceasing obsession with finding just the right combination of headline, image and text has earned us the trust and respect of some of the most demanding clients like Amazon and Uber. And once we hone in on the perfect message that resonates with your target audience, we implement A/B testing to tweak and improve.

Some of the paid social tasks that Single Grain offers include:

  • Defining a robust audience persona based on data-driven demographics
  • Organizing scalable campaign structures on multiple marketing channels
  • Defining bids as per your paid media strategy
  • Writing ads and other content creation tasks
  • Setting up conversion tracking for the most important metrics

Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Some Common Questions on Paid Social Media

And We Have The Answers

  • What are the main benefits of paid social media?

    Paying for an ad campaign on a social network like Facebook or LinkedIn will help you laser focus your targeting to extend the reach of your messages and deliver the desired conversions.

    Nowadays, the reach of organic social media strategies is in the single digits, a historical low that keeps getting lower every year. By running ads, you can reach anyone you want and message them with relevant messages (within what’s permitted in the platform’s guidelines).

    What’s more, your ads can fulfill specific objectives that best fit your business goals, such as increasing your web traffic, generating leads promoting new products or boosting your sales.

  • How much does a paid social media agency cost?

    Advertising costs will vary per platform, target audience and campaign objective. To give you some examples, the average cost per click (CPC) in the major social networks is:

    • Facebook: $1.72
    • Twitter: $0.33
    • LinkedIn: ~$7

    Also, prices vary depending on supply and demand. When there’s a spike in ads, prices usually go up. And since prices in most established social networks tend to rise (due to the ever-limited supply of users), the sooner you get started running paid ads, the better.

  • Is it worth hiring a paid social media agency?

    Yes! For multiple reasons:

    • You can avoid all the headaches of setting, managing and optimizing an ad campaign so you can focus on delivering your competitive advantage.
    • You can leverage the expertise of a team of paid media experts to reach your goals faster for a lower price (compared to what you get in return).
    • You can scale your campaigns faster and seamlessly without any hiccups, particularly if you don’t have your own in-house social media content strategy.
    • A full-service marketing agency can combine marketing services, such as SEO, content marketing and social media management, to get you the best results.
  • How long will it take to get results?

    Typically, paid acquisition campaigns generate results in the first three months. However, this will depend on your past results, industry and budget.

    We are always happy to discuss what we can do to help you based on your business goals and how long it will take to see the results in a call.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Custom marketing plan for increased online visibility, search rankings and organic traffic
  • Content marketing strategy planning and execution
  • Ongoing marketing research and analysis of your competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements and constant optimization
  • Ongoing content marketing campaign tracking and monitoring

PPC: Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out with better brand analysis
  • Grow a loyal, long-term audience with a targeted online presence
  • Provide insightful metrics and comprehensive reports
  • Help you avoid costly mistakes with our expert marketing efforts

Conversion Rate Optimization

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Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Improve your WordPress website design and UX
  • Convert the leads that you need
  • Research your audience’s on-site behavior

Crypto & NFT Marketing

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Our team of Web3 experts will create a data-driven, highly personalized strategy that will help your crypto or NFT project stand out from the crowd. We will:

  • Use data-driven approaches to promote your project
  • Utilize paid media, SEO and other Web2 marketing solutions
  • Create unique, custom Web3 campaigns to drive up the project’s sale price

PPC (Pay-per-click)

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Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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