In Chapter 3, we'll share the companies using blockchain marketing successfully. From security tokens to loyalty points, these newcomers on the market are taking advantage of the latest blockchain technology.
In Chapter 2 of the Ultimate Guide to Blockchain and Cryptocurrency, we share how blockchain could disrupt marketing as we know it by eliminating the digital middleman, increasing transparency, and giving consumers control over sharing their information.
Many people believe that only startup companies with ICOs can use blockchain technology in their businesses and that older, well-established companies have no need for it. Not so. Here's how ALL companies can position themselves to be ahead of the blockchain adoption wave.
As cryptocurrency grows in popularity as a mainstream form of payment, businesses can capitalize on a new target audience, among other profitable benefits. If you're having a hard time understanding digital currencies, this article will explain it and show you how to get started.
Blockchain technology was invented for the purpose of being used as a new digital currency, specifically Bitcoin, but cryptocurrency evolved into something much more significant. Read on to find out what exactly blockchain is and how it’s being applied to marketing (with some real-life examples).