Best YouTube Marketing Agency: Top 5 Choices for 2022

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Home to around 2 billion monthly active users, YouTube is one of the most popular sites on the web, and an incredible place to interact with your target audience.

Every day, demand for YouTube content continues to grow, as younger generations replace their television sets with online streaming. What’s more, around 70% of people admit to having bought a product after seeing it on YouTube.

Unfortunately, not every company has the time or the knowledge to ace their YouTube marketing campaigns. Hiring a YouTube marketing agency is the ultimate tool for taking your video marketing efforts to the next level.

Let’s dive in to how you can choose the best YouTube marketing agency for your company.


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What Is a YouTube Marketing Agency?

A YouTube marketing agency is a digital marketing firm that specialize in advertising campaigns that help brands stand out on this popular video channel.

Similar to a Facebook, Instagram or TikTok marketing agency, your YouTube advertising team will work with you to create comprehensive strategies specifically for the platform in order to boost your chances of connecting with this online audience and increasing conversions.

More than just a content creation platform for video lovers, YouTube is also a complex search engine with its own set of rules for how content is ranked and displayed. Figuring out how to master the algorithms on YouTube with the right combination of keywords, video thumbnails, and an excellent content schedule can be complex.

This is where YouTube marketing agencies can help you increase CTRs and drive more sales.

Essentially, your YouTube agency acts as your secret weapon for success, giving you the expertise, content creation tools, and support you need to thrive on the second most visited site in the world.

Book My Free YouTube Marketing Consultation

What Do YouTube Marketing Firms Do?

The services you get from your YouTube agency will depend on a number of factors. Some companies will offer end-to-end marketing support, which can include everything from helping you create customer personas and target the right audience to tracking your video metrics.

Most of the time, services offered by a YouTube advertising agency will include:

  • Content Creation: Many leading ad agencies will be able to assist you with shooting videos, editing your content for YouTube, and creating accompanying content, like animations, end-video cards, thumbnails, and more.
  • Video Scheduling: Using analytics and insights into your target audience, your ad agency will ensure that your videos go live at the right time to help increase viewer count. They can also assist you in planning a full content calendar.
  • Promotion: YouTube agencies can sometimes help with cross-promoting your videos across a range of other channels, from your websites to social media platforms like Facebook and Instagram.
  • Analysis: Working with the analytics available from YouTube and third-party tools, your agency will be able to give you in-depth information about which of your videos achieves the most views and engagement, so you can plan future campaigns more effectively.
  • Consultation: With extensive knowledge of YouTube and the advertising landscape, your agency can offer advice on how to make the most of your ad campaigns and leverage YouTube effectively.

While some agencies will focus exclusively on YouTube, others will offer a range of video creation and content services to cover a host of inbound marketing efforts.

Dive Deeper: How to Pick the Right YouTube Ad Types for Your E-commerce Business

The Benefits of Hiring a YouTube Marketing Agency

People watch an average of 1 billion hours of YouTube videos every day, and there’s endless content out there for your audience to choose from. The key to success with YouTube is figuring out how to not only attract your customers to your videos, but generate ongoing engagement, too.

Just some of the benefits you can expect from an expert YouTube agency include:

  • YouTube Expertise: Owned by Google, the world’s biggest search engine, YouTube has one of the more complex algorithms in the content landscape. Just like Google, YouTube’s algorithms are constantly evolving to make sure that the website delivers the best possible results to its audience. An experienced video marketing agency knows how to optimize your videos for the latest rules and guidelines so you have the best chance of ranking.
  • Creative Support: Coming up with the right content to publish on YouTube and then creating videos that stand out can be difficult. Marketing agencies provide you with the creative support you need to make the right impression online. Some can even help you with shooting, editing and refining your videos.
  • Improved ROI: Marketing agencies use the data collected from each of your YouTube marketing campaigns to determine what the next step should be in your advertising strategy. This means you’re less likely to waste your budget on campaigns that don’t generate results.
  • Guidance and Insights: With years of experience helping companies stand out on YouTube, the right marketing agency can provide valuable advice to business owners. A good team will be able to tell you what kind of YouTube content you should be investing in, when you should be posting online, how often you should be creating new videos and more.
  • Specialist Skills and Software: YouTube marketing professionals have video creation, animation and editing skills you may not have access to with your internal marketing team. These professionals usually also have high-quality software subscriptions which allow them to refine and optimize your videos.

Dive Deeper:
* 17 Engaging Video Content Types that People Love to Watch
* The Types of Videos to Use at Each Stage of the Marketing Funnel
* 20 Pre-Production Tips to Create Successful Video Content in 2022

How to Choose a YouTube Marketing Agency

Choosing a YouTube marketing agency isn’t always easy – particularly when there are so many brands out there claiming to offer the best services.

These steps will help you to make the right choice.

Step 1: Decide What You Need from a Marketing Agency

The first step for most companies will be figuring out exactly what you need from your video specialist team. Do you need someone to help with scheduling and monitoring your YouTube videos? Or are you looking for a team that can assist you with something more specific, like animating content?

Make a list of the most essential skills you need from a marketing agency, and what kind of things you can handle in-house. For instance, you may be able to record your videos yourself, but need a professional to add title screens, thumbnails, and SEO before you publish your content online.

Step 2: Prioritize a Bespoke Service

Marketing is rarely a one-size-fits-all job. Every company has their own unique target audience, voice and specific goals. With this in mind, your ideal marketing agency should be committed to learning as much as possible about your company and building a bespoke solution just for you.

In some cases, a great marketing agency may even be able to help you define who your target audience is, build user personas, and use what you learn to reach the right leads. At the very least, a good advertising company should know how to use YouTube’s targeting features on your behalf to ensure that you’re getting the most from your ad placement.

Step 3: Look at the Company’s Case Studies and Previous Clients

Most companies allow case studies and testimonials to do most of the work for them when demonstrating what they’re capable of. If your chosen agency doesn’t have any reviews or testimonials, this could be a red flag or a sign that they’re new to the industry.

SG Case Studies2

When checking case studies, look for examples of the agency solving specific problems for other brands and creating the kind of campaigns you’re interested in for your organization. For instance, are they particularly good at creating in-video or pre-video ads?

Dive Deeper: How to Write a Case Study that Converts Prospective Buyers into Customers

Step 4: Ask About the Tools They Use

YouTube marketing agencies use a host of tools to achieve specific results for their customers. These solutions range from specific video editing software to solutions that help with tracking video posts and building publishing schedules.

Knowing what kind of tools your team uses will give you an idea of what you can expect this business to accomplish on your behalf. If nothing else, your YouTube agency should have a deep knowledge of all the features available for advertising on YouTube, as well as how to optimize your campaigns to drive the right results.

Step 5: Ensure Excellent Communication

Finally, reach out to any business you’re thinking of working with on your YouTube marketing campaigns. The agency you choose to work with needs to be able to communicate regularly and smoothly with your brand, explaining complex topics in a way you can understand.

Look into how frequently your agency is going to keep you updated with important insights into your campaigns and how well they’re doing. Find out how responsive your agency is likely to be if something goes wrong with an ad and you need their help fixing the issue.

Dive Deeper:
* 5 YouTube Trends You Can’t Ignore in 2022
* YouTube Analytics: How to Understand & Measure Your Progress
* 9 SEO Areas to Focus On to Boost Your Video’s Visibility

Top 5 YouTube Marketing Agencies

As the efficacy of video marketing continues to become apparent, the number of agencies offering YouTube marketing services is rapidly increasing. This can make it extremely difficult to separate the best companies from the rest.

To help you make the right choice, we’ve compiled a list of high-performing YouTube marketing agencies with a history of delivering excellent service to top brands. We chose these agencies based on their unique skills and attention to detail when delivering fantastic service.

1) Single Grain

  • Specializes In: Inbound marketing, social media marketing, YouTube ads
  • Top Clients: Amazon, Uber, Salesforce
  • Pricing: Custom based on your requirements

Single Grain marketing agency home page

Single Grain is a comprehensive digital marketing agency with tons of services to offer all kinds of companies, big and small. Unlike other agencies, Single Grain has a comprehensive team of dedicated marketing professionals with knowledge of building businesses from scratch. These specialists will ensure that you get the most out of your YouTube ad campaigns without wasting any of your ad spend.

Their tag line is “We Drive Persistent Growth for Remarkable Companies,” and that's exactly what they do. With top clients like Amazon and Airbnb, you can rest assured that they know what they're doing.

They can either offer YouTube advertising services as a standalone solution or build a combined inbound marketing package, including various kinds of cross-platform promotion, from Instagram advertising to content marketing. Either way, you'll be set up with a specialist, not an account manager.

Single Grain founder, Eric Siu, has a robust YouTube channel with hundreds of videos on a wide variety of marketing topics, including Ultra Engaging Types of Video Content that Viewers Love to Watch:

With every kind of advertising package from Single Grain, you can expect regular reports to demonstrate the performance of your campaigns. They also work with your company to build a unique strategy from scratch, so you don’t have to stress over one-size-fits-all campaigns.

Book My Free YouTube Marketing Consultation

2) NoGood

  • Specializes In: Inbound marketing, YouTube marketing, content creation
  • Top Clients: Tesla, P&G, Johnson and Johnson
  • Pricing: Custom based on your requirements

No Good home page

NoGood is an advertising agency founded and operated by many data specialists, creatives, and experienced growth hackers. The company promises a unique approach to advertising, built using an in-depth knowledge of your company and its target audience.

Combining science and creativity, NoGood uses its content creation skills and its data analytics knowledge to build campaigns which make sense based on the unique elements of your brand. The company knows how to drive conversions rapidly, and they provide regular feedback and insights, so you can make intelligent decisions about the next stage in your advertising efforts.

NoGood offers YouTube marketing alongside a range of other PPC, social and content marketing strategies, if you want to take a cross-channel approach. The company also knows how to implement SEO and other ranking methods into your videos to boost your chances of success.

Dive Deeper: The Complete White Hat SEO Guide: Google-Validated SEO that Works like Magic!

3) Working Media Group

  • Specializes In: Social media, digital marketing
  • Top Clients: American Express, IBM, Unilever
  • Pricing: Custom based on your requirements

Working Media Group home page

With over 10 years of experience in the digital marketing landscape, Working Media Group has plenty to offer today’s brands. The company can work with you on all kinds of advertising strategies, including social media and content marketing, YouTube advertising, and even experiential marketing. You can even combine online and offline ad campaigns.

They are an independent and results-driven company, committed to helping companies make the right data-driven decisions about their ads. The organization has helped a number of leading Fortune 500 companies and budding brands to establish their image online and earn new customers.

To make the most of your YouTube campaigns, Working Media Group can connect your video advertising on the social platform to various forms of owned and earned media across the web. If you’re looking for a more comprehensive approach to advertising, this agency can also discuss your options for more traditional forms of marketing, like TV and radio promotion.

Dive Deeper: How to Create a High-Performance Content Marketing Strategy in 2022

4) DMA

  • Specializes In: Digital marketing, PPC
  • Top Clients: Tripadvisor.com, Kohler, Jet.com
  • Pricing: Custom based on your requirements

DMA marketing agency home page

Also known as Digital Marketing Agency, DMA is one of the best-known and most popular web marketing companies available today. The company has years of heritage dating back more than 20 years, so you know you’re getting an agency with experience.

DMA creates campaigns for companies all over the world, with offices throughout a host of countries. You can work with the brand exclusively on YouTube advertising efforts or build a comprehensive digital marketing strategy combining SEO, reputation management, PPC, social media advertising, and web development. DMA can also aid with various forms of marketing automation.

The sheer size of the agency makes it a good choice for companies looking to scale rapidly and reach new audience members. As your business grows and expands across different environments, DMA can grow with you.

5) marketingagency.io

  •  Specializes In: Digital advertising, content marketing
  • Top Clients: Basecamp, Barefoot Books, Dansko
  • Pricing: Custom based on your requirements

marketingagency.io home page

marketingagency.io company is a full-service online marketing company focused on delivering sensational results for their clients and partners. To help convert online visitors and viewers into repeat customers, marketingagency.io deploys cutting-edge technology and leverages significant amounts of customer data.

With this company, businesses gain access to a range of tools to help them communicate more effectively with their target audience. Unlike other brands, marketingagency.io also works hard to build a deeper knowledge of the company they’re working with before they begin implementing any strategies, which ensures that you get a fully customized campaign.

As with most of the marketing agencies covered on this list, MA also aligns their YouTube campaigns with other digital marketing strategies, including social media marketing and content marketing. A cross-channel campaign might cost you more, but it should help you reach more of your target audience.

Ready to Hire a YouTube Marketing Agency?

There’s no one-size-fits-all strategy for choosing the right agency. The most important thing you can do is research your options carefully and find an advertising company that fully understands your needs and target audience. Remember:

  • Speak to the agency before you hire anyone.
  • Look for someone with a deep understanding of your target audience.
  • Consider investing in cross-channel campaigns to boost your chances of success.

Schedule your FREE consultation with Single Grain's experts to discuss your YouTube marketing requirements.  👇

Book My Free YouTube Marketing Consultation


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