How to Build Your Brand: The Personal Touch Wins
Eric Siu

Explore how personal branding shapes content creation and audience growth, with practical tips and success stories. Dive into the personal touch in branding.

What Is a “Brandformance” Marketing Strategy?
Eric Siu

Discover how "brandformance" combines branding and performance for powerful marketing results, plus strategies to leverage your content.

Why Brand Marketing Is a Better Investment Than Performance Marketing
Eric Siu

Discover why building a brand can be stronger than performance marketing. Learn the lasting benefits of brand marketing over quick wins.

The Cost of Bad Business Policies: No Brand Loyalty
Eric Siu

The real cost of bad business practices is not just financial. It negatively affects brand reputation, customer loyalty and future growth.

Are Company Rebrands a Good Idea?
Eric Siu

Should you rebrand your company? Hint: You probably shouldn't. Find out why as we discuss the complications that come with company rebrands.

How to Craft the Perfect Product Messaging for Your Brand
Eric Siu

Product messaging can be a tricky thing to get right. Here's how to create compelling narratives that will connect with your audience.

Why Brand Strategy Is Everything in Marketing
Eric Siu

Brands are so much more than just a logo or a name. To be successful, you must have a brand strategy. Here's how it can elevate your company.

Why More CMOs Are Investing in Their Personal Brand
Eric Siu

In today's competitive business world, investing in your personal brand is crucial for professionals, including CMOs. Here's why (and how).

Why You Should A/B Test Your Brand Color
Eric Siu

You might be surprised to learn how a simple brand color choice can make a significant difference on user engagement and conversions.

What Is a Brand Ambassador and Why Do You Need One?
Joydeep Bhattacharya

Having a brand ambassador is an effective marketing strategy that increases trust in your business. Here's what you need to know.

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