These days, it's not enough that you have a social media presence; you need to use it as a full-fledged marketing channel. Here's how to get started.

Are you getting the most out of your Facebook Page? By using these 12 Facebook features to your advantage, you'll save time and effort and improve your ROI. 

Social commerce – a 2-step funnel of intent to purchase AND checkout in one place – finally turns social media likes and comments into a dollar amount.

With 2.6 million apps to choose from just in Google Play Store alone, how do you judge an app to be worth it? It’s simple: there is power in numbers.

With their full-screen, distraction-free advertising, Instagram Stories Ads is a great way for your brand to reach their 400 million daily active users.

Whether you are a retailer, writing service or B2B org, Snapchat offers massive potential to market your brand to millennials and Gen Z. Here are 11 tips.

With 800 million active users, Instagram is a great platform for brands. Here are 18 common mistakes made by businesses and how to avoid them.

Social media marketing is a great way to generate more traffic, yet many brands still don’t know how to integrate it into their actual conversion funnel.

Challenges in both SEO and social media mean that marketers need to get creative and develop cross-channel campaigns for better traffic and growth.

Take advantage of social media contests to engage with followers, gain organic visibility and grow your audience. Here are some result-oriented strategies.