Offering on- and off-line solutions for how customers can shop from you will revolutionize your business. Welcome to phygital marketing!
If your industry has strict marketing regulations, like cannabis, you're aware of the limitations. Here are 7 creative ways to market such products.
Attention marketing is a category of marketing that aims to engage and acquire new customers through non-invasive means, often via social media. Here's how.
Engagement marketing is an effective way to acquire customers by creating meaningful interactions that nurture relationships. Here's what you need to know.
Feature marketing is a tactic to get the word out about a new product feature to re-engage or attract customers. Here's what you need to know to succeed!
A crucial, yet difficult, plan every business needs to make in 2021 is how much to spend on marketing. Here's how to determine your marketing budget.
Only 2% of visitors to your website are likely to convert. Retargeting has proven an efficient strategy to bring back that other 98% to make a purchase.
Launching a new marketing project (e-book, course, website) is always challenging. This pre-launch checklist will ensure that your launch is successful!
Traditional marketing must be innovative to stand out – like category design. Here's what you need to know about this new marketing strategy.
With over 1K stores and $39B in yearly revenue, Nike is dominating the athletic footwear market. Learn from their marketing strategy — and then just do it!
70% of brands think marketing AI is critical for their success because it offers data-rich insights and time-saving assistance. Here's how to get started.
Ranking #1 in the SERPs is great, but it shouldn't be your only goal. Here's how to take advantage of all that real estate on page 1 of Google.