Inbound marketing, once a highly effective strategy, is seeing significant shifts in its effectiveness. Here's how to adapt to new realities.
This post explores the potential for success with newsletters, including monetization and benefits of charging for subscription services.
6 Referral Marketing Strategies to Boost Sales in 2023
Here are six proven referral marketing strategies that have helped successful companies accelerate growth at little to no cost.
5 Tips to Build a Seamless Omnichannel Customer Experience
In today's competitive digital world, you must give people what they want where they want by offering an omnichannel customer experience.
What Is Phygital Marketing?
Offering on- and off-line solutions for how customers can shop from you will revolutionize your business. Welcome to phygital marketing!
Creative Marketing Strategies: How to Market a Cannabis Company
If your industry has strict marketing regulations, like cannabis, you're aware of the limitations. Here are 7 creative ways to market such products.
Attention Marketing: 10 Tips to Acquire More Customers
Attention marketing is a category of marketing that aims to engage and acquire new customers through non-invasive means, often via social media. Here's how.
How to Use Engagement Marketing to Acquire More Customers
Engagement marketing is an effective way to acquire customers by creating meaningful interactions that nurture relationships. Here's what you need to know.
What Is Feature Marketing? The Complete Guide
Feature marketing is a tactic to get the word out about a new product feature to re-engage or attract customers. Here's what you need to know to succeed!
How to Determine a Marketing Budget for Your Brand
A crucial, yet difficult, plan every business needs to make is how much to spend on marketing. Here's how to determine your marketing budget.
3 Tips (+50 Stats) for a Successful Retargeting Campaign [Infographic]
Only 2% of visitors to your website are likely to convert. Retargeting has proven an efficient strategy to bring back that other 98% to make a purchase.
An Actionable Checklist to Prepare to Launch a New Marketing Project
Launching a new marketing project (e-book, course, website) is always challenging. This pre-launch checklist will ensure that your launch is successful!