Single Grain Blog —

Transform your marketing approach by focusing on the digital customer experience with these insights on creating a memorable CX.

Discover the benefits of using customer data platform software (CDP) to leverage customer data to personalize experiences and enhance ROI.

From social media shopping to hyper-personalization to CX-driven service, here are the top customer service trends to expect.

Neuromarketing can help brands better understand their audience's buying behaviors on a cognitive and emotional level to evoke more specific buying impulses

Effective reputation management is more than just setting up social media brand monitoring. Here are 3 tactics to keep your rep clean and customers happy!

You can learn a lot from reading Amazon reviews, which makes them a great tool for your own product development and improved marketing strategy. Here's how.

A customer data platform (CDP) is to marketing what a CRM is to sales: it provides an in-depth look at your customers’ behaviors, needs and mindsets.

Branding is more than just slapping a logo onto your business. In order to affect your ROI, your business needs a “brand persona”. Here's what that is.

86% of people spend more money on products/services that offer a better customer experience. These 8 tools will ensure that you're providing the best UX.

When a customer complains, it feels bad. Here's how to view negative feedback as a priceless opportunity to improve and grow your business.

Building a brand’s reputation requires time, effort and word-of-mouth "advertising". Here's how to get more customer reviews with the help of social media.

Any good business knows that understanding customers is critical and big data is the key to long-term success – if you know how to apply it correctly.