Data-Driven Ecommerce Marketing Strategies to Increase Revenue

At Single Grain, we know what separates run-of-the-mill efforts from the best ecommerce marketing campaigns, and we use that knowledge to deliver business-changing results for growing ecommerce brands.

As a full-scope ecommerce marketing agency, we carefully select exactly where your marketing dollars will be best spent, such as: 

  • Paid advertising
  • Social media marketing
  • SEO & content marketing
  • Conversion rate optimization
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We Specialize in HIGH-ROI Ecommerce Marketing Campaigns

Single Grain’s ecommerce expertise has helped our clients increase revenue and build followings through highly targeted, memorable and validated digital advertising strategies. We offer expert Amazon advertising, paid search and social ads, content marketing, SEO, CRO, and more.

How do we do it? With customized, up-to-date digital marketing tactics, growth hacks and optimization tools for your ecommerce marketing campaign. Our goal is to help make your brand one of the most coveted in the ecommerce space through laser-focused online marketing.

As a top ecommerce marketing agency, we’ve partnered up with some of the coolest companies in the space. We understand how nuanced, cutthroat and competitive sustaining ecommerce success can be. And we know that the road to great results is different for every brand.

We’re here to get you results. Our focus is on creating the most successful ecommerce marketing campaign possible.

Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Some Common Ecommerce Marketing Questions

And We Have The Answers

  • When do I need to hire an ecommerce marketing agency?

    That is an excellent question. Generally, hiring an ecommerce agency is a good idea once you have a product that customers love and you’re ready to scale. 

    You may be ready to partner with an ecommerce agency if:

    • You have plenty of customer support resources
    • Your customers love your products, but they still aren’t selling fast enough
    • You’re looking for alternative ways to grow your revenue
    • Most of your customers come through referrals
    • You’re seeing a loss or zero gains from your current marketing efforts
    • You don’t have a structured marketing plan

    Once you’re in a position to grow, an ecommerce marketing company will help you:

    • Identify the best advertising channels (and better position your ads)
    • Develop a search engine optimization (SEO) plan to optimize for your highest purchase intent keywords
    • Execute conversion rate optimization to increase impulse conversions
    • Drive brand awareness with social media marketing
    • Leverage additional channels that might be relevant (influencer marketing, affiliate marketing, email marketing, etc.)
  • The benefits of hiring an ecommerce marketing agency vs. an in-house team

    Often, fast-growing ecommerce stores must choose between building an in-house marketing team or hiring an ecommerce marketing agency.

    If you choose to build an in-house team, the benefit is that they will get to know your customers, core values and product nuances better than most ecommerce marketing companies ever will. However, an in-house employee also has limited capabilities. For example, most ecommerce brands aren’t in a position to hire a dedicated search engine optimization specialist, email marketer, Google Ads specialist, CRO specialist, influencer marketer, and more.

    If you choose to work with an ecommerce agency, the benefit is that they already have a team of world-class marketers who specialize in specific areas. Therefore, an ecommerce marketing agency is often the best solution for companies that want a team of top-notch experts working on their marketing but can’t afford to hire each specialist individually.

    Read about the strategy we used to help ecommerce brand ThinSlim Foods triple their ROAS and double PPC sales. If you want us to do the same for you, schedule a free consultation!

  • How are you different from other ecommerce marketing agencies?

    Most notably, we’re not pitching the same plan to every potential client who reaches out to us. We custom-build highly effective digital marketing strategies for every ecommerce company that works with us.

    We’re also selective about the partnerships we forge. We’re looking for clients who buy into our business model and are committed to a meaningful, results-driven, long-term relationship.

    Finally, our own marketing speaks for itself — check out our successful podcasts Marketing School and Leveling Up, blog, YouTube channel, and social media channels. We also offer done-with-you consulting and DIY marketing solutions as well, and are always willing to share our expertise.

  • How is digital marketing for ecommerce companies different from marketing for other businesses?

    Traditional digital marketing usually has three major priorities: completing a sale, securing an email address, and boosting brand awareness. 

    An ecommerce sales cycle is much shorter than for other businesses. Most of these customers don’t need to be put through a nurture campaign to purchase several weeks later. In fact, most ecommerce sales are impulse buys. Therefore, if you focus on nurturing your customers rather than just getting in front of a conversion-ready audience, your marketing strategy will be largely ineffective.

    That’s why you need an ecommerce marketing agency like Single Grain that does a deep analysis of how your customers purchase and focus on the very bottom of the funnel tactics that drive more instant sales. 

    As your brand blossoms, expanding its offerings and targeting new, diverse potential customers, your ecommerce marketing strategy will need to adapt. This is why you need a trusted ecommerce agency that can help you build cutting-edge online marketing campaigns that’ll keep your company visible and prominent. We’re confident that’s us.

  • What are the best ecommerce marketing channels?

    Well, it depends on your brand and goals. It could be Amazon, Facebook, Instagram, Google, podcast ads, content marketing, YouTube, etc. But don’t be overwhelmed by the amount of choices — we’ll help you pick the platforms that are right for your ecommerce business, your budget, and your bottom line. 

    We know how to hyper-target potential customers and ensure the best ROI for your dollars. 

    Got questions about how we strategize and validate our campaigns? Ask us in your free consultation!

  • How much money should I expect to spend per month on effective ecommerce marketing?

    There’s no one answer for this question, as every ecommerce company we work with has unique goals and a unique budget. And we want to account for that when making recommendations on advertising spend.

    We really have to consult with your brand and understand your particular business goals before we can provide solutions that maximize your spend.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts are here to ensure you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

Content Marketing

content marketing

Our talented team of copywriters and graphic designers will design a conversion-driven content marketing strategy using our expert SEO tactics and lead generation experience.

  • Content marketing strategy planning & execution
  • Ongoing analysis of your industry competitors
  • ROI measurements & constant optimization
  • Ongoing content marketing campaign tracking & monitoring
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Google Ads (SEM)

google ads

As a Google Premier Partner, you can trust Single Grain’s digital marketing experts to custom build a Google Ads strategy specifically designed to achieve your business’s goals and desired outcomes.

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out
  • Receive insightful and comprehensive reports that detail the progress of each of your KPIs
  • Avoid costly mistakes
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Conversion Optimization

conversion optimization

As a conversion optimization agency, Single Grain understands how to conduct customer research, analyze data and craft messaging that maximizes your conversion rates.

  • We use CRO and SEO together for better results
  • Our CRO specialists create your personalized framework
  • Learn directly from our team
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Facebook Advertising

facebook advertising

Let Single Grain’s team of marketing experts create your business’s personalized Facebook Retargeting startegy.

  • 10x your click-through-rate (CTR)
  • Create a personalized shopping experience that encourages repeat customers
  • Grow a loyal long-term audience
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PPC (Pay-per-click)

pay per click

Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting
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SaaS Marketing

saas

Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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