Data-Driven B2B Content Marketing Strategies to Drive More MRR

Content marketing costs 62% less than traditional marketing, yet generates about 3x more leads. So if your B2B company isn’t taking advantage of high-quality content creation with strategic promotion, you’re handing over potential customers to the competition.

Our SEO, PPC, lead generation and content marketing teams work together to write, optimize and strategize content such as: blogs and articles, white papers, case studies and e-books, website content, social media posts, landing pages, web3 content marketing, and more.

Single Grain’s talented creatives will work directly with your business-to-business brand to:

  • Design a content marketing strategy using best SEO practices
  • Do extensive keyword research for your specific industry, brand and goals
  • Perform ongoing analysis of your industry competitors to discover their content gaps
  • Create stage-appropriate content that sends qualified leads into your marketing funnel
  • Test and optimize different messaging, copy and graphics – then double down on what’s performing well and improve what’s not
  • Maintain ongoing content marketing campaign metrics tracking for optimum ROI
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We Specialize in HIGH-ROI B2B Content Marketing

71% of B2B buyers start their research with a Google search. That means your B2B brand must rank on page one of the SERPs to get noticed – and high-value, expert blog posts are the best way to get there.

As a B2B content marketing agency (and a highly respected full-service digital marketing agency), we work hand-in-hand with your brand to understand your goals, and create quality articles, infographics and videos that get seen by your target audience. The extensive Single Grain blog is a testament to our B2B content agency skills; it ranks us at the top of the Google SERPs for critical keywords.

We also implement demand generation, social media marketing and email marketing strategies to ensure that your valuable content drives more organic traffic to your B2B business.

There’s no need to hire expensive in-house content marketing staff when you can use a flexible B2B agency! Our customized content marketing methodologies have helped brands like Amazon, Uber and Salesforce thrive, and we can help you, too.

Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Some Common B2B Content Marketing Questions

And We Have The Answers

  • What is B2B content marketing?

    Content marketing is the art and science of leveraging various forms of content to connect with, engage and convert your target audience. Content, ranging from e-books and blog posts to videos, webinars and podcasts, is just as powerful in the B2B sector as it is in the B2C environment.

    Through B2B content marketing, companies can create brand awareness, establish credibility and trust, and educate their audience about their offers. You can use B2B content marketing to generate demand and leads, engage in smart link building tactics, foster loyalty with existing customers and clients, and differentiate yourself from the competition.

    However, not just any content will do. As the digital marketplace grows more competitive, and numerous companies discover the benefits of B2B content production, it takes specialist skill and authentic thought leadership to stand out online, and engage the right audience.

  • How are you different from other B2B content marketing agencies?

    Single Grain has extensive experience building high-ROI campaigns and marketing solutions for B2B brands. We even have our own blog, where you can find a host of top-ranking B2B content.

    Unlike most content marketing companies, we have dedicated specialists on-board to assist with building your content marketing strategy, researching your target audience, and separating you from the competition. We provide comprehensive guidance on content development, advising you on which marketing channels and platforms to use (from ad networks and streaming TV ads to social networks like LinkedIn and TikTok), and optimize all content for SEO practices.

    We also know how to produce specialist content for complex niches, ranging from SaaS to NFT. Want proof of our skills? Check out our client testimonials and case studies.

  • How does your B2B content marketing process work?

    We believe the best content marketing strategies can only be built on a strong understanding of each company, its target audience, and their competition. We start with a thorough investigation of your company and marketplace, and take time to understand your brand’s voice and aesthetic.

    Only after we have an inside-out knowledge of your organization will we begin creating the copy and visual assets you need to enhance your marketing efforts with search engine optimization, conversion rate optimization and influencer marketing.

    We’re committed to high-ROI campaigns, which means we constantly test our advertising efforts, and optimize each campaign on a regular basis.

  • How do you charge?

    The scope of the work involved in a B2B content marketing campaign differs with each client. We don’t believe in one-size-fits-all, so we’ll give you a custom pricing quote based on the work you need. You can contact us to get an estimate at any time.

    Our content marketing services often fall into three categories:

    • DIY services: With content marketing and SEO frameworks to guide your team in achieving success for your business.
    • Done with you: Here, our consultants create the strategy for your campaigns and get you ready for a successful content marketing implementation.
    • Done for you: We provide the comprehensive content marketing strategy, complete with ongoing execution and optimization.
  • What are the benefits of working with Single Grain as a B2B content marketing agency?

    Single Grain’s expertise in content marketing ensures that we can deliver exceptional growth to any company, from startups to Fortune 500 brands. Whether accessed alone or as part of a multi-stage strategy for online success, our B2B content marketing services are ideal for giving your business a much-needed boost.

    Our B2B content marketing expertise has already helped countless companies to better understand and connect with their customers, outshine the competition, and generate consistent, organic, and compounding traffic.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Custom marketing plan for increased online visibility, search rankings and organic traffic
  • Content marketing strategy planning and execution
  • Ongoing marketing research and analysis of your competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements and constant optimization
  • Ongoing content marketing campaign tracking and monitoring

PPC: Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out with better brand analysis
  • Grow a loyal, long-term audience with a targeted online presence
  • Provide insightful metrics and comprehensive reports
  • Help you avoid costly mistakes with our expert marketing efforts

Conversion Rate Optimization

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Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Improve your WordPress website design and UX
  • Convert the leads that you need
  • Research your audience’s on-site behavior

Crypto & NFT Marketing

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Our team of Web3 experts will create a data-driven, highly personalized strategy that will help your crypto or NFT project stand out from the crowd. We will:

  • Use data-driven approaches to promote your project
  • Utilize paid media, SEO and other Web2 marketing solutions
  • Create unique, custom Web3 campaigns to drive up the project’s sale price

PPC (Pay-per-click)

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Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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