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Data-Driven B2B Content Marketing Strategies to Drive More MRR

Content marketing costs 62% less than traditional marketing, yet generates about 3x more leads. So if your B2B company isn’t taking advantage of high-quality content creation with strategic promotion, you’re handing over potential customers to the competition.

Our SEO, PPC, lead generation and content marketing teams work together to write, optimize and strategize content such as: blogs and articles, white papers, case studies and e-books, website content, social media posts, landing pages, web3 content marketing, and more.

Single Grain’s talented creatives will work directly with your business-to-business brand to:

  • Design a content marketing strategy using best SEO practices
  • Do extensive keyword research for your specific industry, brand and goals
  • Perform ongoing analysis of your industry competitors to discover their content gaps
  • Create stage-appropriate content that sends qualified leads into your marketing funnel
  • Test and optimize different messaging, copy and graphics – then double down on what’s performing well and improve what’s not
  • Maintain ongoing content marketing campaign metrics tracking for optimum ROI

We Specialize in HIGH-ROI B2B Content Marketing

71% of B2B buyers start their research with a Google search. That means your B2B brand must rank on page one of the SERPs to get noticed – and high-value, expert blog posts are the best way to get there.

As a B2B content marketing agency (and a highly respected full-service digital marketing agency), we work hand-in-hand with your brand to understand your goals, and create quality articles, infographics and videos that get seen by your target audience. The extensive Single Grain blog is a testament to our B2B content agency skills; it ranks us at the top of the Google SERPs for critical keywords.

We also implement demand generation, social media marketing and email marketing strategies to ensure that your valuable content drives more organic traffic to your B2B business.

There’s no need to hire expensive in-house content marketing staff when you can use a flexible B2B agency! Our customized content marketing methodologies have helped brands like Amazon, Uber and Salesforce thrive, and we can help you, too.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The Truth about Long-form Articles, Personal vs Corporate Brand, The ‘Brandformance’ Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of ‘brandformance,’ where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an ‘identity layer,’ which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Some Common B2B Content Marketing Questions

And We Have The Answers

  • What is B2B content marketing?

    Content marketing is the art and science of leveraging various forms of content to connect with, engage and convert your target audience. Content, ranging from e-books and blog posts to videos, webinars and podcasts, is just as powerful in the B2B sector as it is in the B2C environment.

    Through B2B content marketing, companies can create brand awareness, establish credibility and trust, and educate their audience about their offers. You can use B2B content marketing to generate demand and leads, engage in smart link building tactics, foster loyalty with existing customers and clients, and differentiate yourself from the competition.

    However, not just any content will do. As the digital marketplace grows more competitive, and numerous companies discover the benefits of B2B content production, it takes specialist skill and authentic thought leadership to stand out online, and engage the right audience.

  • How are you different from other B2B content marketing agencies?

    Single Grain has extensive experience building high-ROI campaigns and marketing solutions for B2B brands. We even have our own blog, where you can find a host of top-ranking B2B content.

    Unlike most content marketing companies, we have dedicated specialists on-board to assist with building your content marketing strategy, researching your target audience, and separating you from the competition. We provide comprehensive guidance on content development, advising you on which marketing channels and platforms to use (from ad networks and streaming TV ads to social networks like LinkedIn and TikTok), and optimize all content for SEO practices.

    We also know how to produce specialist content for complex niches, ranging from SaaS to NFT. Want proof of our skills? Check out our client testimonials and case studies.

  • How does your B2B content marketing process work?

    We believe the best content marketing strategies can only be built on a strong understanding of each company, its target audience, and their competition. We start with a thorough investigation of your company and marketplace, and take time to understand your brand’s voice and aesthetic.

    Only after we have an inside-out knowledge of your organization will we begin creating the copy and visual assets you need to enhance your marketing efforts with search engine optimization, conversion rate optimization and influencer marketing.

    We’re committed to high-ROI campaigns, which means we constantly test our advertising efforts, and optimize each campaign on a regular basis.

  • How do you charge?

    The scope of the work involved in a B2B content marketing campaign differs with each client. We don’t believe in one-size-fits-all, so we’ll give you a custom pricing quote based on the work you need. You can contact us to get an estimate at any time.

    Our content marketing services often fall into three categories:

    • DIY services: With content marketing and SEO frameworks to guide your team in achieving success for your business.
    • Done with you: Here, our consultants create the strategy for your campaigns and get you ready for a successful content marketing implementation.
    • Done for you: We provide the comprehensive content marketing strategy, complete with ongoing execution and optimization.

  • What are the benefits of working with Single Grain as a B2B content marketing agency?

    Single Grain’s expertise in content marketing ensures that we can deliver exceptional growth to any company, from startups to Fortune 500 brands. Whether accessed alone or as part of a multi-stage strategy for online success, our B2B content marketing services are ideal for giving your business a much-needed boost.

    Our B2B content marketing expertise has already helped countless companies to better understand and connect with their customers, outshine the competition, and generate consistent, organic, and compounding traffic.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate B2B Content

— Testimonials

Our Creds


— Our clients love us

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa


Level Up Your Marketing Without Increasing Your Headcount

Elevate B2B Content