Increasing conversions (and Return On Ad Spend) is our top priority. We create well-structured ad campaigns and leverage ad copywriting best practices to elevate your conversion rates in no time.
When it comes to paid search, our ad campaign structure typically has four categories:
- Brand core
- Brand pillars
- Brand attributes
- And long tail
This structure allows us to capture and convert as much non-brand search demand as possible while boosting your ROAS on branded search.
Our paid advertising professionals audit your current ad accounts to identify the issues and provide solutions to fix them immediately. We place a heavy emphasis on testing everything. We’re not your average set-it-and-forget-it agency. We’re constantly A/B testing ad copy, creatives, targeting settings, keywords, and placements. We do all of it to make your ad accounts as effective as they can possibly be.
Another big focus of ours is programmatic advertising. We’ve developed a highly repeatable, automated paid advertising rubric that has helped dozens of our clients scale their paid media outputs in a fraction of the time it would normally take.
Here’s what you’ll get when you work with the experts at Single Grain:
- Competitor analysis
- Ad creation & optimization for paid social, search, display, shopping, and more
- Periodic ROI measurement & reporting
- Data-informed decisions to improve CPAs and ROAS
- Campaign optimization
- In-depth keyword discovery
- Regular campaign reports
- Advanced campaign consulting
- Continual A/B testing
- Landing page & CRO recommendations
Note: We can take care of your entire conversion rate optimization strategy, too.