OUR FOCUS: Getting Your Ads on Platforms Where Your Audience Is Most Likely to Convert

To help you reach your growth goals faster, your ads need to attract maximum engagement. Our paid media professionals will create ad content based on your target buyer persona that drives action. 

Single Grain’s dedicated paid media team knows how to research the best keywords, find the ad platforms where your target audience is present, provide world-class creatives, and take care of media buying with a team of specialists on each platform.

We can help you succeed by simultaneously managing multiple advertising channels, including Facebook, Instagram, Google, YouTube, Amazon, Bing, LinkedIn, Pinterest, Spotify, Hulu and TikTok. Plus, our expert copywriters, designers and video editors will create truly outstanding ads that cut through the noise and drive down your CPAs (even if you’ve struggled with high CPAs before).

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We Specialize in High-Converting Paid Ad Campaigns with a Strict Focus on ROAS

Increasing conversions (and Return On Ad Spend) is our top priority. We create well-structured ad campaigns and leverage ad copywriting best practices to elevate your conversion rates in no time.

When it comes to paid search, our ad campaign structure typically has four categories: brand core, brand pillars, brand attributes, and long tail. This structure allows us to capture and convert as much non-brand search demand as possible, while maximizing your ROAS on branded search.

Our paid advertising professionals audit your current ad accounts to identify the issues and provide solutions to fix them so that you improve performance as soon as possible. Here’s what you’ll get when you work with the experts at Single Grain: 

  • Competitor analysis
  • Ad creation & optimization
  • ROI measurement & reporting
  • Campaign optimization 
  • In-depth keyword discovery
  • Regular campaign reports
  • Advanced campaign consulting
  • Landing page & CRO recommendations 

Note: We can take care of your entire conversion rate optimization strategy, too.

Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Some Common Paid Advertising Questions

And We Have The Answers

  • What paid marketing strategies do you use?

    We implement data-driven paid marketing strategies to generate maximum revenue for you. Here are some of the top paid marketing strategies that we use:

    • Selecting the best keywords based on your business goals to give you the highest ROAS.
    • Applying a combination of ad formats such as text ads, banner ads, and video ads to reach prospects via multi-channel campaigns.
    • Leveraging social media ads to convert your followers into paying customers.
    • Running cost-effective PPC ad campaigns using our tried and tested paid marketing techniques to give you quality, converting leads.
    • Using influencer marketing to grow your follower base and influence the purchase decisions of your prospects.
    • Running intent-based marketing campaigns and creating niche-specific ad groups, ad copy, and landing pages to increase CTR and conversions.
    • Using data-driven insights to regularly optimize your campaign for more profits.
    • Applying a combination of expert content copywriting techniques to compel users to take action without being too salesy.
  • What are the channels you cover in paid advertising?

    There are several different channels in paid advertising. The most prominent ones are:

    • Google Search Ads
    • Google Display Ads
    • Facebook Ads
    • Pinterest Ads
    • Instagram Ads
    • YouTube Ads
    • Retargeting
    • Sponsored content on select websites
  • How much money should I spend each month on online advertising?

    The best part of online advertising is that you can start with a very small budget and increase your ad spend as you grow. 

    How much you need to spend each month depends on your business goals and the time taken to achieve those goals. If you adopt a long-term strategy, then your budget stays lower. However, if you are looking for results within a few months, then your budget will be higher. 

    Moreover, your marketing ad spend also depends on your industry and target location. A call with our paid marketing specialists is the best way to find an exact answer to how much you should be spending on paid ad campaigns.

  • Which metrics do you track to measure the success of paid advertising campaigns?

    We use different advertising metrics to measure the effectiveness of paid ads. These include:

    • Return On Ad Spend (ROAS)
    • Cost Per Conversion
    • Cost Per Acquisition
    • Cost Per Thousand Impressions (CPM)
    • Cost Per Click (CPC)
    • Conversion Rate
    • Click-Through Rate
    • Customer Acquisition Cost (CAC)
  • What is paid advertising?

    Paid advertising is an online advertising model where you pay for displaying your ads on selected ad platforms. For example, under the pay-per-click (PPC) model, you pay whenever someone clicks on your ad. The amount that you pay is called the cost per click (CPC), and it depends on the number of bidders for your target keywords and locations.

  • What is a paid advertising agency?

    A paid advertising agency is a marketing company that specializes in running ads on several paid ad platforms on your company’s behalf. The best paid advertising agencies have qualified paid search marketing professionals to run search and display ad campaigns in order to drive more traffic and leads for your business.

  • What are the benefits of working with Single Grain?

    Some of the top brands, such as Amazon, Uber, Lyft, Airbnb, Nextiva and Salesforce, have hired Single Grain to help with their online business growth. 

    Working with our paid advertising agency ensures that your ad accounts see the highest ROAS (Return On Ad Spend) possible. We have Google and Facebook qualified paid search executives who have ample experience running search and display campaigns for many different industries.  We use the latest paid search advertising techniques to drive quality traffic and leads, resulting in higher conversions. 

    We also have a team of expert copywriters and web design professionals to help you design compelling landing pages and engaging ad copy to improve ad quality scores so that you spend less and gain more from your paid ad campaigns.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts are here to ensure you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven marketing strategy based on our years of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Content marketing strategy planning & execution
  • Ongoing analysis of your industry competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements & constant optimization
  • Ongoing content marketing campaign tracking & monitoring

Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom Google or Facebook ads strategy designed to achieve your business’s goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out
  • Grow a loyal, long-term audience
  • Receive insightful and comprehensive reports
  • Help you avoid costly mistakes

Conversion Optimization

conversion optimization

Our CRO specialists will effectively maximize your conversion rates thanks to our unparalleled customer research and skilled team. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Convert the leads that you need
  • Research your audience’s on-site behavior

Crypto & NFT Marketing

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Our team of Web3 experts will create a data-driven, highly personalized strategy that will help your crypto or NFT project stand out from the crowd. We will:

  • Use data-driven approaches to promote your project
  • Utilize paid media, SEO and other Web2 marketing tactics
  • Create custom outside-of-the-box Web3 campaigns to ultimately drive up the project’s sale price

PPC (Pay-per-click)

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Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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