“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
To help you reach your growth goals faster, your ads need to attract maximum engagement.
Our paid media professionals will audit your accounts and craft ad content that inspires your target buyers to take action.
Single Grain’s dedicated paid media team knows all the ins and outs of:
We can help you succeed by simultaneously managing multiple advertising channels, including:
Backing up our paid media strategists is a team of expert copywriters, designers, and videographers trained to condense simple and complex sales thoughts into short and snappy content. We’ve realized that to be the best in our field, we need skilled experts covering every aspect of paid media marketing.
With that mindset, we’ve built a dangerously effective team capable of creating next-level ads that cut through the noise and drive down your CPAs (even if you’ve struggled with high CPAs before).
Want to know how our paid advertising team has helped scale-up brands like yours? Connect with us for a free consultation and find out.
Increasing conversions (and Return On Ad Spend) is our top priority. We create well-structured ad campaigns and leverage ad copywriting best practices to elevate your conversion rates in no time.
When it comes to paid search, our ad campaign structure typically has four categories:
This structure allows us to capture and convert as much non-brand search demand as possible while boosting your ROAS on branded search.
Our paid advertising professionals audit your current ad accounts to identify the issues and provide solutions to fix them immediately. We place a heavy emphasis on testing everything. We’re not your average set-it-and-forget-it agency. We’re constantly A/B testing ad copy, creatives, targeting settings, keywords, and placements. We do all of it to make your ad accounts as effective as they can possibly be.
Another big focus of ours is programmatic advertising. We’ve developed a highly repeatable, automated paid advertising rubric that has helped dozens of our clients scale their paid media outputs in a fraction of the time it would normally take.
Here’s what you’ll get when you work with the experts at Single Grain:
Note: We can take care of your entire conversion rate optimization strategy, too.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing to stay ahead in the industry.
We implement data-driven paid marketing strategies to generate maximum revenue for you. Here are some of the top paid marketing strategies that we use:
There are several different channels in paid advertising. The most prominent ones are:
The best part of online advertising is that you can start with a very small budget and increase your ad spend as you grow.
How much you need to spend each month depends on your business goals and the time taken to achieve those goals. If you adopt a long-term strategy, then your budget stays lower. However, if you are looking for results within a few months, then your budget will be higher.
Moreover, your marketing ad spend also depends on your industry and target location. A call with our paid marketing specialists is the best way to find an exact answer to how much you should be spending on paid ad campaigns.
We use different advertising metrics to measure the effectiveness of paid ads. These include:
Paid advertising is an online advertising model where you pay for displaying your ads on selected ad platforms. For example, under the pay-per-click (PPC) model, you pay whenever someone clicks on your ad. The amount that you pay is called the cost per click (CPC), and it depends on the number of bidders for your target keywords and locations.
A paid advertising agency is a marketing company that specializes in running ads on several paid ad platforms on your company’s behalf. The best paid advertising agencies have qualified paid search marketing professionals to run search and display ad campaigns in order to drive more traffic and leads for your business.
Some of the top brands, such as Amazon, Uber, Lyft, Airbnb, Nextiva and Salesforce, have hired Single Grain to help with their online business growth.
Working with our paid advertising agency ensures that your ad accounts see the highest ROAS (Return On Ad Spend) possible. We have Google and Facebook qualified paid search executives who have ample experience running search and display campaigns for many different industries. We use the latest paid search advertising techniques to drive quality traffic and leads, resulting in higher conversions.
We also have a team of expert copywriters and web design professionals to help you design compelling landing pages and engaging ad copy to improve ad quality scores so that you spend less and gain more from your paid ad campaigns.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”