Guidelines

It’s very important for us to maintain the quality of the content on the blog. Guest posts are no different.

Here’s what we look for in our posts:

• * Practical, well-researched posts on digital marketing topics such as SEO, content marketing, PPC, etc.
• * Tutorials/case studies
• * Readers have at least one actionable takeaway from each post
• * Must be completely original content

Format

• * Casual tone
• * First, write for yourself. Don’t try to please everyone!
• * All claims must be backed up with a link to current research or a case study confirming it.
• * Please have at least 4-5 relevant images/screenshots in the body of the post.
• * Headlines must be interesting to potential readers. Look to Copyblogger for great examples.
• * Focus on staying at 4-5 sentences per paragraph (but not 1 sentence per paragraph).
• * Minimum of 2,000 words per post. Kudos for 3,000+ words.