Branding today is so much more than just a logo, color scheme, or advertising campaign, but doing it right takes a lot of effort. The use of Artificial Intelligence (AI) can help with many tasks related to brand building, and we'll go over 3 of them in this article.

People are overwhelmed with all the content they see daily, so it's important to find alternative ways to promote your product. Short-lived content on Instagram is a powerful marketing strategy to turn your followers into customers.

PPC ads are complicated; you do research, determine your target audience, create a quality ad, and then wait for it to be clicked on or ignored. Fortunately, the future of pay-per-click advertising is bright, but only the most prepared advertisers will benefit. Here are 6 PPC trends you need to know.

In today’s rapidly shifting world, SEO techniques can change on a dime — and the worst part is that you might not even know it. Hacks that worked as recently as 2016 are not only obsolete now, but they may even hurt your website’s rankings. Here's what you need to know about effective SEO tactics in 2018.

Webinars are a great way to promote and grow your personal brand and establish yourself as an expert in your field. Many success stories come not from big companies, but from professional individuals who rely on their own image in order to make sales.

Doing cold e-mail outreach to your leads means you could be spending a lot of time on tedious, repetitive tasks. We've reviewed the best cold e-mail sales automation tools for you so you can convert your leads into customers!

Data science and predictive modeling are being used by influential companies such as Airbnb to help predict future behaviors of their customers. With AI, we are hurtling towards a future where soft skills, like data interpretation, will be what separates us from machine workers. Or will it?

Running an SEO campaign takes a little more effort than simply plugging keywords into your website. Here's how to implement a cost-effective SEO strategy that will keep both Google and users looking for websites with meaningful content happy.

Email marketing is a great strategy, but new GDPR compliance (as of May 25, 2018) will force some data collection and storage changes. Here's how to keep your business safe from GDPR penalties while optimizing your business operations and enhancing your customer experience at the same time.

When done effectively, using data to understand and verify website user activity patterns can allow a company to create more practical experiences, increase sales, promote brand advocacy, and craft superior marketing strategies. Here's how to use data for optimal UX.

Mark Organ, Eloqua co-founder and CEO of Influitive, shares stories from the gritty frontline of entrepreneurship in this podcast. Tune in to hear how his startup was four days away from bankruptcy before going on to sell the company for nearly a billion dollars.

Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy, which makes it super important to optimize your social media sites. Here's how to optimize your Facebook page for local searches.