With 2.6 million apps to choose from just in Google Play Store alone, how do you judge an app to be worth it? It’s simple: there is power in numbers.

The design and SEO of your site tells your users - and search engines - how relevant you are. Use these tips to optimize your brand for better SERP ranking.

From mouth-watering product shots on Instagram to live cooking demos on Facebook, here's how to use digital marketing for food industry businesses.

A well-executed holiday PPC campaign can help you increase your conversions. 'Tis the season to use these 6 pay-per-click tips to convert more customers!

User intent is the foundation of a solid content marketing plan. Here's how to create content for your target audience and not for the search engines.

With an ROI of $40 for every $1 spent, emails should form a part of every business’s local search marketing strategy – particularly during the holidays.

You don’t succeed at Facebook advertising by chance; it requires research and experimentation. Get inspired by these 30 successful Facebook ads.

One of the most controversial approaches to increasing leads is to use pop-ups on your website. Here's how to ensure that your pop-ups don't annoy the user.

Personalization translates to loyalty and revenue. Here are three techniques to help guide your prospects on every step of the customer journey.

Considering that 80% of people would rather watch a video than read a blog post, live streaming videos are a powerful way to reach and engage your audience.

According to Google, backlinks are one of the keystones of ranking well. And the best channel for generating consistent high-quality links is relationships.

When it comes to completing repetetive, mundane tasks, marketing automation can allow you to focus on what really matters in your business – like lead gen.