Collaborating with influencers is a great way of gaining new customers. Here are 6 influencer marketing tactics to reinforce your customer acquisition.

Social media marketing is a great way to generate more traffic, yet many brands still don’t know how to integrate it into their actual conversion funnel.

61% of consumers want to communicate with businesses by phone (followed closely by email and live chat), so small businesses must have a good phone system.

Interviews with visionary CEOs such as Elon Musk are captivating to audiences. Here's how you can get 8 videos from one sit-down interview with your CEO.

Build a high-performance content marketing strategy with this guide to the content frameworks that really drive high-ROI customer acquisition.

Click fraud can kill your digital advertising efforts without your even knowing it. These 11 tactics help you avoid fraud and get the most of your ad spend.

80% of people prefer watching live video to reading a blog post. Here are 5 great ways to use live video, like Facebook or Instagram, to grow your business.

Here's how to build a go-to-market plan for your mobile app so you can avoid common launch pitfalls and have a better chance of success in the app market.

Getting good leads is definitely a problem all brands. That's why a lot of marketers are turning to white papers – and they're getting excellent results.

Critics say that email marketing is dead, but businesses are making billions of dollars via this channel. We'll bust those popular email myths with data!

Challenges in both SEO and social media mean that marketers need to get creative and develop cross-channel campaigns for better traffic and growth.

Podcast advertising is different from ads on other platforms, which makes it a powerful tool for marketers. Here's how to craft and run ads on podcasts.