From micro-segmentation and AI-driven automation, to BIMI and accessibility in emails, here are the top email marketing trends in 2022.

The software industry's open rate is 20%, which means 80% of cold emails from SaaS companies are never even read. Here's how to improve that.

SaaS email marketing, when done right, can boost engagement & conversion rates, and help build a loyal customer base. Here are 12 tips to maximize SaaS ROI.

Tracking metrics is an important aspect of any email marketing strategy. Here's how to optimize your email campaign based on these metrics.

Whether you're on a budget, looking for a robust email designer or need strong automation features, here's our list of the 10 best email marketing services.

Email is one of the most effective channels for lead gen, but it can take up a lot of time. Here are the best cold email tools to help you close more deals!

Cold emails still deliver the highest ROI – higher than social, paid and affiliate marketing. Use these tips and tactics to skyrocket your response rates!

Email marketing has one of the best ROIs, but how do you collect email addresses without being spammy? Here are seven creative ideas.

I’m frequently asked what my most effective client acquisition channels are for Single Grain, so in this article, I outline our tactics with the best ROI.

Email marketing is such a simple way to get your message across that it’s easy to fall into a rut. Here are 14 email optimization hacks and case studies!

Email marketing gets a $38 return for every dollar spent, but 50% of customers prefer shopping on a site with live chat. So which gets better conversions?

Customers are bombarded with so much information that you need to cut through the noise. Do that by sending them ONLY info that’s truly relevant to them.