From Smart Bidding to Discovery Ads, from expanded Audience Segments to Gallery Ads, here are the top Google Ads trends to expect in 2020.
Google BERT is a major update to the core search algorithm and has proven successful in understanding the intent of the searcher rather than just keywords.
The short answer is 6-12 months. The long answer is it depends. The algorithm is updated 9x a day, making it difficult but not impossible to rank on Google.
Although video ads are hot these days, don't discount the efficacy of text ads on Google. Here's how to write effective PPC ads that will increase CTRs.
Ranking #1 in the SERPs is great, but it shouldn't be your only goal. Here's how to take advantage of all that real estate on page 1 of Google.
Did you know that Google employs 200 goats? If you think this tech giant is just a search engine, then you will enjoy learning these 73 facts about Google!
With 4M blog posts created every day, how do you rank on page 1 of Google? Writing power pages (4.5K+-word posts) is key to ranking for more keywords.
Google My Business is a powerful tool for local businesses. Here is a complete guide to creating a listing and start driving new business to your location.
Effective September 1, 2019, Google will no longer support the robots.txt noindex directive. Here's what you need to know about this update.