What A Potential HubSpot Acquisition By Google Could Imply
Eric Siu

With a potential Hubspot acquisition by Google on the horizon, here are the biggest ways it could impact data privacy and market competition.

Google Marketing Live 2024: What Now?
Stephanie Balaconis

Don't miss out! Dig into the biggest announcements from Google Marketing Live 2024 with SG. Discover how to leverage AI, optimize campaigns & drive growth.

Google’s Update: SEO for Travel Websites Essentials
Eric Siu

Learn how Google's March 2024 Helpful Content Update is reshaping SEO for travel websites, emphasizing quality content for better rankings.

Google Core Update March 2024: What Content Creators Need to Know
Eric Siu

Here are the key aspects of the March 2024 Google algorithm core update with tips for improving site rankings in light of these changes.

Are Google Ads Still Effective in 2024?
Eric Siu

Are Google Ads effective in 2024? We break it down with insights on CTRs, CPCs and reasonable expectations for ROI in this guide.

Google Ads Audit Template: A Comprehensive Checklist (+ Free Template!)
Joydeep Bhattacharya

Maximize ad ROAS by identifying and optimizing inefficiencies in this step-by-step audit guide. Free Google Ads audit template included!

Navigating the Google Video Mode Update (for Better Ranking!)
Eric Siu

The Google Video Mode update marks a shift for content creators. These strategies will help you adapt to the new video content guidelines.

Google Core Update November 2023: Improving Site Ranking
Eric Siu

If the Google Core Update November 2023 affected your site ranking, here's how to improve your SEO — plus common mistakes to avoid in future!

7 Core Advantages of Google Ads Automated Bidding
Joydeep Bhattacharya

These seven core benefits of Google Ads automated bidding can enhance your campaign performance by saving time and increasing efficiency.

Google Ads Transparency: A New Tool to Spy on Your Competitors
Eric Siu

A step-by-step guide on how to use the free tool Google Ads Transparency to gain invaluable insights into your competitors' ad strategies.

The Future of SEO & Paid Ads: Google Project Magi Explained
Eric Siu

Stay ahead of the curve by understanding how Google Project Magi is changing search, and learn new strategies for SEO and paid ad campaigns.

Google Ads Strategies That Will Increase Conversions and Improve Your ROI
Stephanie Jensen

Investing in an ad campaign is great for brand awareness, but using these Google Ads strategies will increase conversions and ROI.

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