21 Paid & Free SEO Tools That Will Improve Your Ranking

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As a marketer or SEO expert, you definitely want to accomplish more tasks in less time.

Whether it’s fetching all the meta tags from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get.

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking.

Here are 21 top SEO tools that will improve your ranking, categorized by (click the link to jump down):

Free Trial: Test Drive Semrush for Free. Semrush is an all-in-one online visibility and content marketing suite of tools that can help you boost your search rankings. Click here to start your free trial!

1) ClickFlow (Paid)

ClickFlow is a content optimization software that helps you grow your organic traffic in weeks. The tool assists you in writing SEO-friendly content to bring more qualified visitors to your site.

How to Use This Tool

Create a new account and connect your site to Google Search Console. The tool will list the top growth opportunities that you should consider to drive more traffic for your target keywords.

There are three important sections of the tool: Content Editor, Content Decay, and Experiments.

The Content Editor lets you perfect the on-page optimization of your content. For example, while you write content, you can click on the “relevant terms” tab and the tool will show the related keywords or terms that you should use in your content to increase topic relevancy and ultimately rankings:

The Content Decay feature identifies those pages that are losing traffic every month. After updating the blog posts to achieve an A+ grade, you can run a content test on them to gain back the lost traffic. ClickFlow will suggest keywords to use in your content or the meta tags in order to see maximum improvement. Therefore, you can quickly gain back the lost traffic and increase your conversions.

The Experiments section displays the results of the experiments currently running on your site. You can see an increase or decrease in the number of clicks, impressions, and CTRs. Moreover, you can also start new tests from this section.

CF Experiments 3

Top Features:

  • The A/B testing feature lets you make data-driven decisions to compare and select the best-performing content and meta descriptions on your site.
  • The Content Editor displays a list of relevant questions to add within your content to enable it to appear in Google's PAA (People Also Ask) question box.
  • The Competitor URL section in the Content Editor lets you compare the title, URL and date of your competitors' content that is already ranking in the top 10 for your target keyword.
  • The Internationalization feature lets you optimize your content in hundreds of languages in addition to English, as well as country-specific Google search engines where you want your article to rank.
  • The Content Editor automatically scans the top-ranking pages for your target keyword and lets you know the word count required, which keywords to use, and the keyword density to have in your content to outrank your competitors.

Why It’s Useful

ClickFlow is a content intelligence software. Content marketers and SEOs should use this tool to optimize existing content on their site to bring in great results without the need to create backlinks or new content.

Dive Deeper: 3 New ClickFlow Features to Outrank Your Competitor’s Content Strategy

2) Ahrefs (Paid)

Ahrefs is a leading SEO suite that offers a collection of SEO tools to boost the SEO of any domain. It is trusted by leading brands worldwide such as Adobe, Uber and Netflix.

How to Use This Tool

To use Ahrefs, you need to buy a premium subscription or start a 7-days trial.

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Also, Ahrefs has one of the largest database of 150 million keywords and 14 trillion links.

With the help of the Content Gap feature, you can find keywords that your competitors are ranking for but you don’t. Ahrefs content gap

Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site. Ahrefs’s Site Audit feature scans your website for 100+ SEO issues and provides recommendations to fix them:

Top Features:

  • The Site Explorer helps you get every essential data of any domain, including domain rating, total backlinks, total referring domains, organic keywords, total traffic and traffic value.
  • The Site Audit tool can be used to optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, image alt tags, etc.
  • The Keyword Research tool lets you find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC.
  • The Content Explorer helps you to find top-performing content in your industry.
  • You can track your keyword positions by using the Rank Tracker tool. It allows you to check keyword ranking across 170 countries with average position and traffic.

Why It’s Useful

Ahrefs is a very useful tool because it comes with a complete SEO toolkit. Whether you need to research keywords or build backlinks, the tool helps you perform all the SEO tasks quickly and accurately. Ahrefs lets you get traffic estimations for the top 10 pages, hence this tool is excellent for performing SEO forecasting.

Freemium SEO Tools

3) Ubersuggest (Freemium)

Ubersuggest is a beginner-friendly SEO tool founded by Neil Patel. The tool provides several easy-to-use features to analyze a domain, research keywords, reverse-engineer competitors, uncover backlink data, and perform other essential SEO tasks.

How to Use This Tool

Log in to the tool and enter any domain or keyword to get data. You can select your preferred target location from the available options.

This tool returns the number of organic keywords on which the domain ranks, the monthly organic traffic, the domain authority, and total backlinks. It also shows keyword research volume, SEO difficulty, and Cost Per Click.

Top Features:

  • You can use the Keyword Ideas tool to generate lots of low-competition keywords for your website.
  • You can perform competitor keyword analysis to quickly find keywords from the competition.
  • The Content Ideas tool lets you find dozens of winning content topic ideas along with suggested keywords.
  • The Site Audit tool helps you find all the critical SEO errors on your sites like 404, broken internal links, and duplicate content.
  • The Backlink Opportunity tool helps you find hundreds of websites that link to your competitor’s domain but not yours.

Why It’s Useful

Ubersuggest comes with a very simple user interface that allows beginners to use this tool easily. Unlike Semrush and Ahrefs, Ubersuggest is pretty easy to understand and the features are limited. The tool is recommended for small businesses or for personal website analysis.

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic

4) KeywordChef (Freemium)

KeywordChef is a long-tail keyword research tool that helps you find tons of relevant keywords nearly guaranteed to rank. Most of the keyword research tools return irrelevant keyword sets, but KeywordChef finds keywords with clear search intent.

How to Use This Tool

Register for the site and log in to the tool. Then enter your seed keyword and select the type of keyword research you wish to perform.

There are several types of keyword research to choose from:

  • Wildcard searches
  • Question keyword searches
  • Keywords starting with “best”
  • Comparison keywords
  • Keywords starting with “How to”
  • Keywords starting with “Most”
  • Alternative keyword suggestions
  • Keywords containing “ideas”

Now click on the search icon and the tool will share some sample keywords from the search. You have to spend some credits to view the complete search results:

The tool gives you 1,000 credits for free, and after you've used them, you can buy more credits.

Top Features:

  • The tool quickly finds quality keywords that are easy to rank for along with the search volume.
  • You can use the wildcard search to automatically find relevant keyword opportunities related to your seed keyword. For example, you can add “*” with keywords for a wildcard search like “best * for frozen” or “can you cook * in the oven” and KeywordChef will show you relevant search terms with “best” or “can you cook” terms.
  • The tool performs real-time SERP analysis to find forms and other user-generated content that you can easily rank for.
  • You can also find question keywords that are very useful for ranking for voice search keywords.

Why It’s Useful

KeywordChef comes with useful filters that allow you to find keywords that are uncovered or hidden. Every SEO wants to find keywords that are easy to rank for and KeywordChef helps to identify keyword opportunities where you can rank fast.

Moreover, you don’t need to pay a monthly fee to use the tool; just buy credits for as little as $20 to restart your research after the free 1,000 credits are finished.

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign

5) Link Whisper (Freemium)

Link Whisper is a useful SEO tool that helps you improve your site’s internal linking. It is a WordPress plugin to speed up the internal linking process in order to rank better in the SERPs. The tool is easy to install and comes with powerful features.

How to Use This Tool

Install the tool on your WordPress blog by downloading the plugin and activating it.

After you install it, it will offer internal linking suggestions automatically while you write your article. The suggestions you get are powered by artificial intelligence and are based on your existing blog posts as well as the relevancy of the article that you are editing.

For example, if you are writing content on “best SEO tools,” then Link Whisper will provide link suggestions for various anchor texts that are similar to the topic.

Link Whisper also helps you find pages with fewer or no internal links so that you can add internal links to these pages to boost search traffic. By using its Auto-Linking feature, you can build internal links on your choice of keywords. It is the best part of this tool as it helps you optimize your internal links according to your target anchors.

With its powerful internal linking report, you can quickly identify the number of internal links, orphaned posts, and 404 errors in your content and help you fix them:

Link Whisper internal links reporting

Top Features:

  • The tool has an option where you can enter your target keyword and it will suggest the most relevant internal links.
  • Link Whisper can be used to see traffic data like impressions, clicks, average position and CTR after you connect your Google Search Console account.
  • If you own multiple sites in the same niche, then you can use this tool to get internal linking suggestions between sites.
  • With a clean and clear dashboard, you can quickly check which pages need internal links.
  • The tool helps you identify old or orphaned pages that don’t have any internal links.

Why It’s Useful

Internal links are crucial because they help Google understand your content and rank your site better in search results. Internal links also tell Google which pages of your site are important. Hence, if you want to improve your site’s internal linking structure, then Link Whisper is a must-have tool.

Free Trial: Test Drive Semrush for Free. Semrush is an all-in-one online visibility and content marketing suite of tools that can help you boost your search rankings. Click here to start your free trial!

6) XML Sitemaps Generator (Freemium)

As defined by Google, “A sitemap is a file where you provide information about the pages, videos and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files.”

Having a sitemap is another way to have a highly indexable website. This tool allows you to create a sitemap for your website with both XML and HTML variants.

How to Use This Tool

Just enter the full URL of your website and the tool will start generating the sitemap:

XML sitemaps SG

Top Features:

  • You can get your sitemap ready quickly without the need for any registration.
  • The tool emails you the generated sitemap so that you can put it on your site at a later time.
  • The results include the number of pages, broken links, XML file content and the link to the sitemap file.

Why It’s Useful

Sitemaps helps to improve the crawlability of a website. With the help of XML Sitemaps, you can create separate versions of HTML and XML sitemaps that is beneficial for both the user and the search engines.

Premium Version

You can create a sitemap for up to 500 pages in the free version. If you have a large site, then you need to purchase the premium version for $3.49 per month. This will let you create a sitemap for an unlimited number of pages.

7) SEO Site Checkup (Freemium)

SEO Site Checkup lets you instantly analyze SEO issues, understand your competitor’s SEO profile and generate reports that you can act upon.

How to Use This Tool

Simply enter the URL of your website and click on “Checkup!”. The tool will analyze the URL and provide a score out of 100. The greater the score, the better your website is in terms of SEO.

SEO Site Checkup

Top Features:

  • The tool checks the on-page factors of the website, like meta tags and keyword usage.
  • It checks the speed and security of your website.
  • It conducts a mobile design check which helps to see whether the site is mobile friendly or not.
  • It also conducts structured data test, 404 pages test and canonical tag test.

Why It’s Useful

Other than the SEO score of your site, this tool also relays information on how you can fix the analyzed issues pertaining to SEO, such as speed, security and mobile usability. You simply enter your URL to see how your website is currently performing.

Premium Version

The free version allows up to five check-ups in one day, though you must create a free account in order to check more than one website each day. If you need to generate more than 300 reports per month for more than three websites, you’ll need to purchase a paid plan starting at $24.95 a month.

Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2022

8) SERPs Rank Checker (Freemium)

It’s essential that you know how each of your pages are performing based on their keywords – and this keyword rank checker can help. You can search for the keyword and domain or the keyword on both Google and Yahoo. You can also see the current ranking depending on the device used.

How to Use This Tool

Simply enter the keyword that you wish to track and the domain name. The tool will automatically check the rankings of the particular domain for the selected keyword.

SERPs keywords report

Top Features:

  • You can easily track the ranking of your website on selected locations without manually checking them on Google and without the use of VPN.
  • SERPs also offers other free tools like Keyword Research Database and Google Location Changer.
  • With the help of the Location Changer, you can track the position of your keywords on several locations.

Why It’s Useful

You can easily track the rankings of keywords without having to manually check them on Google.

Premium Version

With the free version, you can check just one keyword at a time, but for tracking up to 1,000 keywords, you need to purchase the Premium version for $99 a month.

Dive Deeper: My Site’s DR Is 1.2 but My Article Ranks #1 in Google!

9) Siteliner (Freemium)

Duplicate content is the bane to your SEO success, so you need to check your website to see if there are any duplicate pages. This is where Siteliner comes in handy.

How to Use This Tool

Simply input your URL and click “Go.” From there, you’ll see all the pages that have duplicate, common or unique content. This tool will also check for broken links on your site.

Siteliner

Top Features:

  • The tool checks the total number of duplicate pages on your site.
  • It also checks the number of broken links and skipped pages.
  • You can download the report as a PDF file.

Premium Version

Signing up for the premium version is free and allows unlimited monthly checks on up to 25,000 pages. Above that, you need to pay for the tool. Cost is $0.01 for every page scanned.

10) Screaming Frog SEO Spider (Freemium)

Screaming Frog is a desktop program that can be installed locally on any PC. It works as a website crawler and log analyzer for conducting comprehensive technical audits of any website.

How to Use This Tool

You need to download the software by clicking on the download button. Once installed, click on the Screaming Frog icon on your desktop to open the tool.

Enter the URL you wish to crawl and click on start. The tool will automatically crawl and fetch all the data related to the URLs for further review.

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Top Features:

  • This tool helps to evaluate onsite SEO factors, including server errors, broken links, duplicate pages and blocked URLs. It also crawls your website to analyze title and meta descriptions, determining required length and relevance.
  • It can also outline whether there are any missing elements. For additional data, the tool integrates with Google Analytics where users are able to generate error reports.

Why It’s Useful

Screaming Frog is extremely useful in fetching a set of URLs and analyzing the important details like the meta tags or broken links. This tool saves a lot of time and helps to improve SEO.

Premium Version

With the free version, the tool has a crawl limit of 500 URLs. If you wish to analyze more than 500 URLs then you need to subscribe to the Premium version priced at £149 (~$195) per year.

Dive Deeper: 4 Types of SEO Analysis & How to Do Them (Step-by-Step)

11) Semrush (Freemium)

Semrush is one of the best SEO software that every marketer must use. It conducts a comprehensive SEO audit and displays the percentage of search traffic and the number of backlinks that a site has. You can even conduct keyword research, topic research and detailed competitive analysis using this tool.

How to Use This Tool

Login to Semrush and enter the domain that you wish to analyze. The tool will quickly analyze the amount of traffic the site receives, the top keywords that are sending that traffic, the total number of backlinks along with the referring domains, and the main organic competitors. Semrush also offers a comprehensive overview on anchor text and link type.

SEMrush

Top Features:

  • This tool enables you to conduct a comprehensive technical site audit.
  • You can conduct a Domain vs. Domain competitive analysis.
  • The backlink analysis tool helps you to dig deeper to analyze the links pointing to any domain.
  • The keyword research tool lets you find the best keywords for your campaign.
  • The content analyzer measures the quality of content on your site and highlights the major issues in it.

Why It’s Useful

Semrush is one of the most popular SEO tools available in the market. If lets you look at each and every aspect of SEO right from keyword research to link building. If you want just one tool to get started, then Semrush should be your first choice.

Premium Version

The free version lets you conduct 10 searches per day. If you need more than that, then you will have to subscribe to the Premium version starting at $99.95 per month.

Free Trial: Test Drive Semrush for Free. Semrush is an all-in-one online visibility and content marketing suite of tools that can help you boost your search rankings. Click here to start your free trial!

12) Keyword Tool (Freemium)

Keyword research is undoubtedly one of the most important tasks that every SEO needs to perform, but researching keywords is a time-consuming process without access to the best tools.

Keyword Tool is dubbed as the free alternative to Google’s Keyword Planner and it offers lots of relevant keyword suggestions for every type of research.

How to Use This Tool

Enter your main “money” keyword in the search box, click on the desired search engine or platform, and then select the targeted country from the drop-down list:

Keyword Tool2

The tool will return the best keywords to target based on your main keyword.

Top Features:

  • It provides up to 750+ search terms for every keyword research.
  • The best part is that the tool includes long-tail keywords in the results. You can also choose which country to search for keywords, on which platform (Google, YouTube, Amazon, etc.), and in what language.
  • In addition, you can filter out negative keywords and sort by keyword suggestions or common questions that use your keyword.

Why It’s Useful

This tool is great when you’re looking for those very specific phrases that your audience is using to try and find you. It’s similar to doing an incognito Google search, but with more added value.

Premium Version

You can generate up to 2X more keywords if you opt for the Premium version. Search volume, CPC and AdWords competition are hidden unless you upgrade to a pro account from $69 per month.

Dive Deeper: SEO Keyword Research Made Easy in 2022

13) Moz Link Explorer (Freemium)

A tool created by Moz, Link Explorer is mainly a link analysis tool. It offers a comprehensive view of a website’s backlink profile and includes page link metrics such as domain authority, page authority and established links.

How to Use This Tool

Enter the URL that you want to research in the search box and this tool will provide a comprehensive analysis of the URL, including the domain, linking domains and anchor text.

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Top Features:

  • It lets you research your competitor links and compile them on the basis of DA and PA.
  • You can easily find and fix broken links to your site.
  • You can check the spam score of links pointing to your site so that you can remove such links.
  • The tool allows you to quickly discover link opportunities by letting you know who is linking to you but not to your competition.
  • You can see new and lost links and discover the top-performing content on your site.

Why It’s Useful

Links are not going to die any time soon, meaning that the only effective way to make your site rank higher in the search results is by earning links. Moz Link Explorer lets you analyze your site’s link profile, compare it with your competitor’s link profile and then it provides link opportunities that you can use to defeat your main competitor in the organic search results.

Premium Version

With the free version of Link Explorer, you can research just 10 queries with 50 rows of data. For conducting a comprehensive research with unlimited queries, you need a Premium version starting at $99 a month.

Dive Deeper: 8 Ways to Use External Links to Improve Your SEO

Free SEO Tools

14) Google Search Console (Free)

Google Search Console is a must-have tool for every webmaster. It is a free tool that identifies issues on your site and measures your site traffic and performance.

How to Use This Tool

To start using Google Search Console, create an account and add your site to it. You need to verify the ownership of your site to display it in the Search Console. To verify your site ownership, upload a small code in your site’s backend.

Once done, submit your website sitemap and the tool will crawl all the pages on your site and start displaying suggestions to improve the domain visibility in Google. You can check the sitemap coverage to find any indexing errors and warnings:

Search Console lets you check search analytics like the site’s total impressions, clicks, average CTR, and ranking position on Google. Moreover, you can also check the search queries that are bringing users to your site.

Google Search Console also helps you check your site’s Core Web Vitals issues for both desktop and mobile devices. You can check which pages have a poor score and which pages need improvement.

Top Features:

  • This tool helps you find technical SEO errors like 404, redirection errors and mobile usability errors.
  • You can check the “Page Experience” report of your site to see the number of good and bad URLs.
  • The Core Web Vitals section lets you identify pages that have page loading issues such as LCP, FCP or FID.
  • You can monitor your site’s performance in the SERPs and find out how many impressions and clicks your site is getting on Google.
  • You can also use Search Console to submit any webpage from your site for faster indexing.
  • The tool sends email alerts whenever Google identifies issues on your site. You can see the URLs that are impacted by the issues and take actions to fix them.
  • You can monitor, test and track AMP pages, and improve mobile usability and rich results to increase CTR and profits.

Dive Deeper: How We Grew ElectricityRates.com’s Search Traffic by 327% in 30 Days

15) Google PageSpeed Insights (Free)

Page loading speed is one of the most important elements of a website. Better site speed leads to increased user satisfaction and higher rankings.

Google PageSpeed Insights is a free tool that checks the speed of your site and provides suggestions to improve it.

How to Use This Tool

Enter your site or blog’s URL, click the “analyze” button, and the tool will automatically check the speed and overall user experience of your site and provide a score – for both desktop and mobile UX.

PageSpeed Insights Here’s how the scores rank:

  • A score of 90+ means that your site is FASTER than most other sites.
  • A score between 50-90 is considered AVERAGE.
  • A score below 50 means that your site is SLOW.

You need to opt for a score above 90 to offer your users a better site experience and to increase your chances of ranking higher in the search results.

Top Features:

  • The tool checks the speed of your website on both desktop and mobile.
  • You can quickly classify your website as fast, average or slow.
  • It also provides suggestions to improve your page’s performance metrics.

Why It’s Useful

In July of 2018, Google announced a major update to its mobile ranking factors: page speed became a top ranking factor for mobile searches. So Google PageSpeed Insights is useful because it helps you optimize your site for page speed which is important to avoid any penalties.

Dive Deeper: 10 Most Important Google Ranking Factors (& How to Optimize for Them!)

16) Mobile-Friendly Test (Free)

Speaking of mobile – search queries on mobile devices are increasing day by day and therefore it’s important to optimize your site for mobile devices.

Mobile-Friendly Test is a free tool that lets you check the responsiveness of your website on a mobile device.

Mobile-Friendly Test - Amazon

How to Use This Tool

Enter the URL of the site that you wish to test and then click the “run test” button. In just a few seconds, you will know if your website is mobile-friendly or not.

Top Features:

  • The tool quickly checks whether your website is mobile friendly or not.
  • It suggests various ways to optimize your site for mobile devices. Some suggestions include using legible font sizes, sizing content to viewport, and sizing tap targets appropriately.

Why It’s Useful

Creating a responsive site that automatically adapts itself as per the mobile device used by the visitor is a great way to improve the user experience. Google’s Mobile-Friendly Test tool quickly checks whether your website is suited for mobile audiences or not.

It also provides a list of suggestions that you can implement in order to make your website mobile friendly and avoid higher bounce rates from frustrated site visitors.

Free Trial: Test Drive Semrush for Free. Semrush is an all-in-one online visibility and content marketing suite of tools that can help you boost your search rankings. Click here to start your free trial!

17) Netpeak Spider (Freemium)

Netpeak Spider is an SEO crawler for regular SEO auditing, quick issues search, system analysis, and website parsing. It’s a desktop tool that can be installed on Windows OS.

How to Use This Tool

You need to create a free account with Netpeak software and install the Netpeak spider on your computer or laptop. Once it is installed, click on the Netpeak spider icon on your desktop in order to open the software.

pasted image 0 13 Once opened, you need to enter the URL to be analyzed in the “Add URL” bar. The crawler will start fetching the URLs and present the issues within minutes.

Top Features:

  • Using this tool, you can analyze incoming and outgoing links, find broken links and redirects, consider indexation instructions, and identify duplicate content.
  • You can quickly analyze titles, meta descriptions, H1 headers, full pages, etc.
  • Another unique feature is the ‘Scraping’ function. It provides custom search and extraction of source code or text via four types of search: ‘Contains’, ‘RegExp’, ‘CSS selector’ or ‘XPath’.

Why It’s Useful

This tool works as a standalone desktop software and makes it easier for you to analyze URLs in a comprehensive manner. The tool checks 62 issues according to 52 parameters in the shortest possible time – a task that would be time consuming if performed manually.

Netpeak Spider is available for free with no limitations in terms of use, number of analyzed URLs or settings customization.

Dive Deeper: How to Perform an SEO Audit for Your Website

18) Schema Creator (Free)

As defined by XML.com, “A schema is a model for describing the structure of information. It's a term borrowed from the database world to describe the structure of data in relational tables. In the context of XML, a schema describes a model for a whole class of documents.”

Schemas provide users with an enhanced experience in which they are presented with specific details about a particular company or organization on search engine results pages (SERPs). With this tool, you can customize how your business looks in the SERPs, including your reviews, operating hours, events, etc.

How to Use This Tool

Select the type of markup you wish to create from the drop-down on the left side and enter the details related to your business. The tool will automatically generate a JSON-LD schema data on the right side of the page. You can copy the code and paste it in the <HEAD> section of your HTML document.

Schema

Top Features:

  • You can integrate the schema code easily – it’s as simple as copying and pasting.
  • The tool has a free WordPress plugin version.
  • There’s also a Schema app which you can try for free for 14 days.

Why It’s Useful

Most businesses are still missing accurate schema data on their website. With the help of this tool, you can quickly generate the required schema data and add them to your important business pages. This will enable search engines to better understand the content in your web pages and will enable your pages to rank higher in the search results.

19) SEO Book’s Robots.txt Generator (Free)

Robots.txt is a special file that tells search engines which pages to index from your website. The tool lets you generate the robots.txt file that commands the search engine crawlers which pages on your site should be crawled and which ones are to be left out.

How to Use This Tool

Choose the command (disallow or allow – by default every file is allowed) and enter the name of the file or directories. The code to be added in the robots.txt  file will get displayed in the text right below the rules area.

Robots txt file generator

Top Features:

  • You can easily disallow crawling of directories and files and instruct the robots how to crawl your site.
  • The tool is free to use and generates the required text file in seconds.

Why It’s Useful

You definitely don’t want search engine bots to access confidential information related to your customers and make them public. This is where robots.txt file comes handy. The Robots.txt generator from SEO Book helps you to generate the required code in seconds so that you can add it to your site.

20) SEOquake (Free)

SEOquake is one of the most popular SEO tools that is free to use. It’s an extension that displays an SEO overview of any given page through a toolbar or SERP overlay.

How to Use This Tool

You need to install the SEOquake extension on your browser. Chrome, Mozilla, Safari and Opera are supported. Once the extension is installed, you will see a toolbar in your browser. You can quickly run a complete SEO audit of any website using this tool:

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Top Features:

  • It displays the total number of indexed pages, domain age, social shares and external links.
  • This tool’s shining quality is its fluidity. Instead of individually checking sites through a standalone tool, you can view real-time stats as you browse.
  • SEOquake also offers a free on-page audit tool so that you know if there are any errors on your site – and, of course, they offer tips on how to correct these errors.

Why It’s Useful

It’s pretty useful because you can conduct a complete SEO audit in a flash. This tool comes in handy when you are short on time and need to examine a lot of URLs fast.

Dive Deeper: 9 Quick SEO Tactics That Only Take 10 Minutes to Implement

21) Google Analytics (Free)

I am assuming that you are already using this, but for those who are very new to SEO, this is the tool you must definitely use on a weekly basis at least. Google Analytics should be the hammer in any SEO toolkit. This free and easy-to-use tool is what all your other tools should complement.

How to Use This Tool

You need to sign in to your Analytics account to start using this tool. First-time users can create a new account for free. Thereafter, you need to add your website in Google Analytics as a property. The instructions for adding a new property is provided here.

Once you have added your website as a property, navigate to Tracking code under the property column and copy your tracking code. Paste this tracking code right after the <HEAD> tag on each page of your site.

Once this is done, you will be able to obtain valuable information related to your site when you login to Google Analytics. You can see the number of visits to your site, the channels that are sending you the maximum visitors, time on page, bounce rate and other important metrics.

Google Analytics

Top Features:

  • With Analytics, you can see how much traffic is coming into your site, and the ways in which people are getting there.
  • With the help of Campaign Parameter tracking, you can easily find out which campaigns are generating the maximum traffic and conversions.
  • With the help of Goal Tracking and Funnel Conversion Path, you can find out how many users are converting and which path they are using for conversion.
  • With the help of the Audience Reports, you can better understand your audience, like their age and the device they are using to reach your site.

Why It’s Useful

The tool provides a lot of data that comes directly from Google. You can identify the total traffic to your site, the total conversions and the total revenue generated from your site. You can trust the data and take the required actions in order to further optimize your site.

Free Trial: Test Drive Semrush for Free. Semrush is an all-in-one online visibility and content marketing suite of tools that can help you boost your search rankings. Click here to start your free trial!

Last Word on SEO Tools

These are just twenty-one of the most important tools that an SEO must use. You can start with the free versions of the freemium tools to determine if these are the right tools for your conversion goals, and if one or more work well for you, you always have the option to upgrade to a paid plan.

You are sure to find a tool that fits your needs and budget, and once you find one that works well, stick with it. Whichever tool and plan you choose, make sure that you are maximizing all the value you can possibly get from it.

Implementation and experimentation are perhaps the most important aspects of search engine optimization – but all the results and recommendations in the world are useless if you don’t follow through and execute.

 
Check out our 4-minute video on the top 5 SEO tools to skyrocket your organic traffic:

For more videos on SEO, check out our YouTube channel here!

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