Single Grain Blog —

Lead generation is a key part of business – but knowing which metrics to track is essential for determining your campaign's success.

How do you remain profitable and stand out from the crowd? Use these tools to perform competitive website analysis and get a leg up on the competition.

YouTube Analytics measure channel performance, video reach, engagement, traffic sources, and more. Our ultimate guide guides you through this robust tool.

Data science and predictive modeling are being used by influential companies such as Airbnb to help predict future behaviors of their customers. With AI, we are hurtling towards a future where soft skills, like data interpretation, will be what separates us from machine workers. Or will it?

By accurately measuring your B2B performance metrics, you can make adjustments to your campaigns and marketing approaches which will result in better ROI and higher revenue for your business. Here's what you need to know about performance metrics.

The only way to grow your business is to NOT make the same mistakes over and over. Create a reliable measuring process and use metrics to boost performance.

The better you understand potential customers and where they're hanging out, the higher your MROI will be. Big data helps you target your ideal customer.

Use Google Analytics to understand your audience and apply those insights to your digital marketing campaigns.

The key to competitive analysis is to not do too much at once because it's easy to get overwhelmed. Knowing which tools to use will give you an edge.

In today's interview with Sean Ellis, we talk about how he skyrocketed the growth hacking movement, and built GrowthHackers to 100K Members.

Not implementing the proper tagging and tracking solutions can lead to a slowdown in your marketing operations. Here's how to use Google Tag Manager:

From Search Actions to Content Actions, from Social Actions to Worthless Marketing Actions, here's the beginner's guide to digital marketing actions.