Data-Driven Conversion Rate Optimization Techniques to Increase Your Value Per Visitor

Does this sound like your business?

  • You’re driving plenty of traffic to your site or landing pages, but you’re not seeing the conversion rates you’d like to.
  • You’re losing too many visitors right before they convert — during your checkout or lead form experience.
  • There’s one tiny issue on mobile that’s causing buyers to bounce before they make it past your landing page.

If you don’t have a disciplined CRO program (or if your program could be better), you’re likely leaving hundreds or thousands of conversions on the table each month.

But if you can fix these gaps, you might stand to increase revenue by 5%, 10% or even 20%+ — without spending more on ads. Working with the best CRO agency can turn that vision into reality.

Single Grain has a proven track record of successful conversion rate optimization. We’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow, and we can help your business grow, too.

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We Specialize in HIGH-ROI CRO Campaigns

Our CRO strategy will help you uncover your visitors’ needs and overcome their obstacles so that your website or landing page presents the right solutions that turn visitors into paying customers.

This means running qualitative analysis methods like surveys and interviews, using quantitative data to set performance benchmarks, and running and optimizing each experiment.

We can also tell you which channels work best for your target audience, so you can abandon the unprofitable channels and scale the better-performing ones. The result? Lower acquisition costs and higher profits for you.

As one of the best CRO agencies, Single Grain’s CRO services include:

  • CRO audit
  • Headline A/B testing
  • Qualitative customer surveys
  • Target audience research
  • Customer journey analysis
  • Usability testing
  • Landing page design audit
  • Segmentation
  • Website personalization
  • Split testing
  • And much more

Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Some Common CRO Questions

And We Have The Answers

  • How much does it cost to hire a CRO agency?

    The cost of hiring a CRO agency varies depending on the amount of work required. There are typically three pricing methods that conversion optimization agencies use when charging their clients:

    • Monthly retainer: You pay a flat fee every month, which will be less expensive if you only need a specific deliverable, like a heuristics evaluation or a heat map implementation.
    • Project-based: You pay for a given set of deliverables, such as increasing your lead sign-up rate by 25%. In this case, the agency would work with you until they hit that target.
    • Performance-based: This option directly ties the agency’s pricing to the results they generate, which incentivizes them to generate results. (Just make sure that they do so sustainably, as some methods may work in the short term only – e.g., slash your prices and increase your conversion rate, but earn less money.)
  • How are you different from other CRO agencies?

    Our team of conversion rate experts have experience working with every type of business, from Fortune 500 organizations to start-ups, from B2B to B2C, from SaaS to e-commerce. We’re skilled in working with all sizes and verticals. And we’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow.

    With Single Grain, you won’t have an account manager between you and your CRO technician. Working directly with the CRO experts at our digital marketing agency, you’ll enjoy quicker, more transparent communication and hands-on service.

    We also won’t give you a “paint-by-numbers” conversion rate optimization plan that consists of a single templated approach for every client. Instead, you’ll get a customized strategy based on your business’ goals and needs.

    Finally, we never implement a strategy for a client that we wouldn’t implement for ourselves. We’ve grown a successful blog, digital marketing agency, SaaS product, and two podcasts – so we know what we’re doing!

  • What is conversion rate optimization?

    In a nutshell, conversion rate optimization is a type of marketing strategy aimed at improving your website or landing page design to generate more qualified leads and enjoy a higher rate of customer acquisition.

    When you have traffic coming to your website, you may generate sales or you may not. Testing everything on the page — copy, images, landing pages, messaging — allows you to fully understand which image/landing page/message resonates more with your potential buyers.

    If you are providing solutions to people’s problems, you’ll generate more sales. But if they have a lot of questions and you don’t answer them within your copy, you’re not going to generate many sales. For these reasons, you want to continually implement split testing on your site.

  • What is a CRO agency?

    A CRO agency is a marketing company that specializes in executing a conversion rate optimization process in order to improve a business website’s performance. Essentially, such an agency bridges the brand’s marketing strategy with their users’ behavior to create tests that elevate the site’s clicks from a search engine and subsequent conversions.

    In addition to boosting a site’s performance, a CRO agency can help you lower your acquisition costs and allow you to understand your visitors and customers better.

    A CRO agency may implement such optimization services as:

    • Running qualitative analysis methods like surveys and interviews
    • Using quantitative data to set performance benchmarks
    • Strategizing experiments for improving said benchmarks
    • Running and optimizing each experiment
    • Gathering feedback and iterating on new experiments
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts are here to ensure you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven marketing strategy based on our years of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Content marketing strategy planning & execution
  • Ongoing analysis of your industry competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements & constant optimization
  • Ongoing content marketing campaign tracking & monitoring

Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom Google or Facebook ads strategy designed to achieve your business’s goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out
  • Grow a loyal, long-term audience
  • Receive insightful and comprehensive reports
  • Help you avoid costly mistakes

Conversion Optimization

conversion optimization

Our CRO specialists will effectively maximize your conversion rates thanks to our unparalleled customer research and skilled team. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Convert the leads that you need
  • Research your audience’s on-site behavior

Crypto & NFT Marketing

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Our team of Web3 experts will create a data-driven, highly personalized strategy that will help your crypto or NFT project stand out from the crowd. We will:

  • Use data-driven approaches to promote your project
  • Utilize paid media, SEO and other Web2 marketing tactics
  • Create custom outside-of-the-box Web3 campaigns to ultimately drive up the project’s sale price

PPC (Pay-per-click)

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Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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