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Data-Driven Conversion Rate Optimization Techniques to Increase Your Value Per Visitor

Does this sound like your business?

  • You’re driving plenty of traffic to your site or landing pages, but you’re not seeing the conversion rates you’d like to.
  • You’re losing too many visitors right before they convert — during your checkout or lead form experience.
  • There’s one tiny issue on mobile that’s causing buyers to bounce before they make it past your landing page.

If you don’t have a disciplined CRO program (or if your program could be better), you’re likely leaving hundreds or thousands of conversions on the table each month.

But if you can fix these gaps, you might stand to increase revenue by 5%, 10% or even 20%+ — without spending more on ads. Working with the best CRO agency can turn that vision into reality.

Single Grain has a proven track record of successful conversion rate optimization. We’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow, and we can help your business grow, too.

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We Specialize in HIGH-ROI CRO Campaigns

Our CRO strategy will help you uncover your visitors’ needs and overcome their obstacles so that your website or landing page presents the right solutions that turn visitors into paying customers.

This means running qualitative analysis methods like surveys and interviews, using quantitative data to set performance benchmarks, and running and optimizing each experiment.

We can also tell you which channels work best for your target audience, so you can abandon the unprofitable channels and scale the better-performing ones. The result? Lower acquisition costs and higher profits for you.

As one of the best CRO agencies, Single Grain’s CRO services include:

  • CRO audit
  • Headline A/B testing
  • Qualitative customer surveys
  • Target audience research
  • Customer journey analysis
  • USAbility testing
  • Landing page design audit
  • Segmentation
  • Website personalization
  • Split testing
  • And much more

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

What’s Old in Marketing Is New Again, and What’s New Is Old

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.

Learn More About The Work We’ve Done

Some Common CRO Questions

And We Have The Answers

  • How much does it cost to hire a CRO agency?

    The cost of hiring a CRO agency varies depending on the amount of work required. There are typically three pricing methods that conversion optimization agencies use when charging their clients:

    • Monthly retainer: You pay a flat fee every month, which will be less expensive if you only need a specific deliverable, like a heuristics evaluation or a heat map implementation.
    • Project-based: You pay for a given set of deliverables, such as increasing your lead sign-up rate by 25%. In this case, the agency would work with you until they hit that target.
    • Performance-based: This option directly ties the agency’s pricing to the results they generate, which incentivizes them to generate results. (Just make sure that they do so sustainably, as some methods may work in the short term only – e.g., slash your prices and increase your conversion rate, but earn less money.)

  • How are you different from other CRO agencies?

    Our team of conversion rate experts have experience working with every type of business, from Fortune 500 organizations to start-ups, from B2B to B2C, from SaaS to e-commerce. We’re skilled in working with all sizes and verticals. And we’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow.

    With Single Grain, you won’t have an account manager between you and your CRO technician. Working directly with the CRO experts at our digital marketing agency, you’ll enjoy quicker, more transparent communication and hands-on service.

    We also won’t give you a “paint-by-numbers” conversion rate optimization plan that consists of a single templated approach for every client. Instead, you’ll get a customized strategy based on your business’ goals and needs.

    Finally, we never implement a strategy for a client that we wouldn’t implement for ourselves. We’ve grown a successful blog, digital marketing agency, SaaS product, and two podcasts – so we know what we’re doing!

  • What is conversion rate optimization?

    In a nutshell, conversion rate optimization is a type of marketing strategy aimed at improving your website or landing page design to generate more qualified leads and enjoy a higher rate of customer acquisition.

    When you have traffic coming to your website, you may generate sales or you may not. Testing everything on the page — copy, images, landing pages, messaging — allows you to fully understand which image/landing page/message resonates more with your potential buyers.

    If you are providing solutions to people’s problems, you’ll generate more sales. But if they have a lot of questions and you don’t answer them within your copy, you’re not going to generate many sales. For these reasons, you want to continually implement split testing on your site.

  • What is a CRO agency?

    A CRO agency is a marketing company that specializes in executing a conversion rate optimization process in order to improve a business website’s performance. Essentially, such an agency bridges the brand’s marketing strategy with their users’ behavior to create tests that elevate the site’s clicks from a search engine and subsequent conversions.

    In addition to boosting a site’s performance, a CRO agency can help you lower your acquisition costs and allow you to understand your visitors and customers better.

    A CRO agency may implement such optimization services as:

    • Running qualitative analysis methods like surveys and interviews
    • Using quantitative data to set performance benchmarks
    • Strategizing experiments for improving said benchmarks
    • Running and optimizing each experiment
    • Gathering feedback and iterating on new experiments

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Skyrocket Your Revenue

— Testimonials

Our Creds

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— Our clients love us

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Skyrocket Your Revenue