Does this sound like your business?
If you said yes to either one of these, then your conversion funnel could use a little TLC. If you’re not actively testing and improving elements on your website contributing to your conversion rate, you’re likely leaving hundreds or thousands of conversions on the table each month.
That’s where having a qualified agency at the helm of your site can help you identify areas where people are getting hung up, and devise a growth strategy to improve your funnel.
Without a proven process and specialized expertise, you risk wasting time and resources. At Single Grain, we specialize in scalable, programmatic CRO solutions that save you time and optimize your funnel at scale. Instead of relying on manual, time-consuming methods, our programmatic approach allows us to test, iterate, and implement improvements quickly and efficiently. To that end, we’ve helped brands increase their revenue by 5%, 10%, or even 20%+ — without spending more on ads.
For instance, we helped lift Füm’s add-to-cart rate by 75% by simplifying their drop-down menus and optimizing their website experience for mobile users.
In another case, we helped ProLite Glass increase their form submissions by 95%, all by optimizing the content that users first saw on their homepage.
And guess what? We can do the same for your brand, too. Want to know more about our CRO process? <a href=”javascript:;” data-toggle=”modal” data-target=”#getStartedModal”><strong>Book a call with our CRO team,</strong></a> and we’ll give you a quick rundown of how we can help you.
Our CRO strategy is powered by proprietary tools and unique methodologies that dig deep into understanding user behavior and optimizing your site. We use tools like Heatmap and Recorded AI Summaries to track user interactions at scale. From there, we use custom-built GPTs to analyze this data and generate AI-driven recommendations for optimizing landing page layouts and content. All of this helps us identify conversion gaps faster and more effectively than traditional methods.
This means running qualitative analyses like:
We can also determine which channels work best for your target audience, so you can abandon the unprofitable channels and scale the better-performing ones. The result? Lower acquisition costs and higher profits for you.
When comparing CRO agencies, you should always consider their specializations and any unique methods they use. At Single Grain, we use our own proprietary tools and frameworks for every new CRO project. Through abundant testing, we’ve figured out what site elements people engage with, meaning you’ll have countless shortcuts to getting the same types of results for your brand.
As one of the best CRO agencies out there, our core services include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.
The cost of hiring a CRO agency varies depending on the amount of work required. There are typically three pricing methods that conversion optimization agencies use when charging their clients:
Our team of conversion rate experts have experience working with every type of business, from Fortune 500 organizations to start-ups, from B2B to B2C, from SaaS to e-commerce. We’re skilled in working with all sizes and verticals. And we’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow.
With Single Grain, you won’t have an account manager between you and your CRO technician. Working directly with the CRO experts at our digital marketing agency, you’ll enjoy quicker, more transparent communication and hands-on service.
We also won’t give you a “paint-by-numbers” conversion rate optimization plan that consists of a single templated approach for every client. Instead, you’ll get a customized strategy based on your business’ goals and needs.
Finally, we never implement a strategy for a client that we wouldn’t implement for ourselves. We’ve grown a successful blog, digital marketing agency, SaaS product, and two podcasts – so we know what we’re doing!
In a nutshell, conversion rate optimization is a type of marketing strategy aimed at improving your website or landing page design to generate more qualified leads and enjoy a higher rate of customer acquisition.
When you have traffic coming to your website, you may generate sales or you may not. Testing everything on the page — copy, images, landing pages, messaging — allows you to fully understand which image/landing page/message resonates more with your potential buyers.
If you are providing solutions to people’s problems, you’ll generate more sales. But if they have a lot of questions and you don’t answer them within your copy, you’re not going to generate many sales. For these reasons, you want to continually implement split testing on your site.
A CRO agency is a marketing company that specializes in executing a conversion rate optimization process in order to improve a business website’s performance. Essentially, such an agency bridges the brand’s marketing strategy with their users’ behavior to create tests that elevate the site’s clicks from a search engine and subsequent conversions.
In addition to boosting a site’s performance, a CRO agency can help you lower your acquisition costs and allow you to understand your visitors and customers better.
A CRO agency may implement such optimization services as:
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
