“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Data-Driven GTM Implementations to Streamline Your Tracking & Analytics
Does this sound like your business?
- You have multiple tracking codes and scripts on your website, making it slow and cumbersome.
- You’re struggling to keep up with the frequent updates and changes to your tracking setup.
- There’s a recurring issueon your site where certain events or actions aren’t being tracked correctly.
- Managing different types of codes like JavaScript snippets and conversion tracking pixels embedded on your web pages seems impossible.
- You find it challenging to manage tags without constant developer intervention.
- Your e-commerce site struggles with tracking user behavior across different stages of the sales funnel.
If you don’t have a streamlined Google Tag Manager setup (or if your current setup is messy and inefficient), you’re likely missing out on valuable insights and data accuracy every day. At the same time, any changes or minor CRO-related optimizations you make to your website can indirectly cause complications with your GTM container, which can interrupt certain tags from firing.
If you can optimize these tracking systems, you can gain a clearer understanding of your user behavior, improve site performance, and make data-driven decisions with confidence — all without doing a major overhaul of your site’s code.
Working with someone who knows GTM like the back of their hand can help you unlock your website’s full potential.
That’s where Single Grain steps in.
Our Google Tag Manager strategy is designed to simplify your tracking and analytics, ensuring that every interaction on your website or landing page is accurately captured and analyzed. And, just as importantly, we make sure all future updates to your website cooperate with your GTM container. This means clean setup and maintenance of tags, triggers, and variables, combined with regular audits to ensure data integrity.
If you’re curious how Single Grain can help simply your event tracking and speed up your site with Google Tag Manager, then click here to connect with us.
We Specialize in HIGH-EFFICIENCY GTM Implementations
The nice thing about Google Tag Manager is that Google makes it pretty easy to jump for people who don’t know code well. But there’s more nuance and depth than meets the eye. And that depth, if accessed correctly, can simplify a ton of things on your site and make it run faster. Not to mention, organizing and tracking key events on your site with GTM can help fuel your decisions for informed growth.
As a leading Google Tag Manager Agency, we use advanced GTM techniques to integrate with various platforms, ensuring tidy end-to-end data flows and accurate event tracking. We’ll also guide you on which tracking methods are most effective for your specific needs and KPIs, allowing you to focus on what truly matters and discard redundant or overlapping tags.
The result? Efficient data collection and actionable insights to boost efficiency in all your digital marketing efforts.
Our Google Tag Manager services include:
- GTM setup and configuration
- Advanced event tracking
- Third-party platform integrations
- Data layer optimization
- Custom JavaScript variables
- Error tracking and debugging
- E-commerce tracking setup
- Cross-domain tracking
- Tag sequencing
- Trigger refinement
- Training and support to help you utilize GTM effectively
- Personalized guidance and tailored solutions
- And much more
Click below to find out more about our Google Tag Manager consulting services.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal agency experiences. They emphasize the need for agencies to provide deeper value, face challenges of media buying, and adapt to changing agency valuations and automation. Discussion includes the benefits of agencies investing in client businesses, the hardships for SMBs transitioning to performance-based models, and concludes with Aslam's agency sale insights, highlighting financial success.
Learn More About The Work We’ve Done
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Converting Top BOF Creative Into a Full Funnel Strategy
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75% Lift in Add-to-Cart Rate
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2x ROAS Increase Across All Channels
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$47k in Profit With a Single Email Campaign
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Increasing Revenue for Learning A-Z over 2024 Using Paid Media
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Click-Through Rate Increased by 325%
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Launching a Successful Lead Gen Strategy for Interchain’s Annual Hackathon Event
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300% ROI In Just 9 Months
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MQL Driven by LinkedIn Ads Increased By 193%
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Increasing Organic Lead Flow by 600+% for Alessa using AI-Generated Content
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Growing Brand Awareness with Meta Campaign
Frequently Asked Questions
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How do I give an agency access to Google Tag Manager?
To give an agency access to Google Tag Manager, go to Admin, select User Management under the Account column, click the three-dot menu, and choose Add users. Enter the email addresses, set account permissions, optionally configure container permissions, and click Invite.
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Is Google Tag Manager still used?
Yes, Google Tag Manager is still used. It helps add, manage, and edit website tracking and analytics codes without altering the site's source code, saving time and resources.
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What companies use Google Tag Manager?
Many companies use Google Tag Manager, including Grover, Mohawk Industries, Druva, and Vydia, all based in the United States.
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What does Google Tag Manager actually do?
Google Tag Manager is a tool that enables you to add and manage tracking tags on your website without modifying the site's code. This is done by placing two snippets of code on each page.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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Level Up Your Marketing Knowledge
Marketing School
A top business podcast with 90
million downloads
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
Entrepreneurs
