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Data-Driven GTM Implementations to Streamline Your Tracking & Analytics

Does this sound like your business?

  • You have multiple tracking codes and scripts on your website, making it slow and cumbersome.
  • You’re struggling to keep up with the frequent updates and changes to your tracking setup.
  • There’s a recurring issue where certain events or actions aren’t being tracked correctly, especially on mobile devices.
  • Managing different types of codes like JavaScript snippets and conversion tracking pixels embedded on your web pages seems impossible.

If you don’t have a streamlined Google Tag Manager setup (or if your current setup is messy and inefficient), you’re likely missing out on valuable insights and data accuracy every day.

But if you can optimize these tracking systems, you can gain a clearer understanding of your user behavior, improve site performance, and make data-driven decisions with confidence — all without diving deep into the site’s code. Working with someone who knows GTM like the back of their hand can help you unlock your website’s full potential.

Single Grain, a leading Google Tag Manager Agency with deep-rooted proficiency in GTM and Google Analytics integration, has the expertise to help. We understand the intricacies of GTM setup and have empowered countless businesses, including Amazon, Uber and Salesforce, to master their tag management with unmatched precision and efficiency.


We Specialize in HIGH-EFFICIENCY GTM Implementations

Our Google Tag Manager strategy is designed to streamline your tracking and analytics, ensuring that every interaction on your website or landing page is accurately captured and analyzed. This means a meticulous setup of tags, triggers and variables, combined with regular audits to ensure data integrity.

As a leading Google Tag Manager Agency, Single Grain delves deep, using advanced GTM techniques to integrate with various platforms, ensuring seamless data flow and accurate event tracking. We’ll also guide you on which tracking methods are most effective for your specific needs and KPIs, allowing you to focus on what truly matters and discard redundant or overlapping tags.

The result? Efficient data collection, actionable insights and a custom-tailored foundation to boost efficiency on all your digital marketing efforts. Instead of manually adding the Google Analytics tracking code to every page of a website, we use GTM to deploy the code site-wide with just a few clicks.

Our Google Tag Manager services include:

  • GTM setup and configuration
  • Advanced event tracking
  • Third-party platform integrations
  • Data layer optimization
  • Custom JavaScript variables
  • Error tracking and debugging
  • E-commerce tracking setup
  • Cross-domain tracking
  • Tag sequencing
  • Trigger refinement
  • And much more

Click below to find out more about our Google Tag Manager Consulting services.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal agency experiences. They emphasize the need for agencies to provide deeper value, face challenges of media buying, and adapt to changing agency valuations and automation. Discussion includes the benefits of agencies investing in client businesses, the hardships for SMBs transitioning to performance-based models, and concludes with Aslam's agency sale insights, highlighting financial success.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can a Google Tag Manager agency help my business?

    Google Tag Manager is a powerful tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code. By working with a Google Tag Manager agency, you can streamline the process of implementing and managing various tags on your site. Our team of experts can help you set up tags correctly, ensure accurate data collection, and troubleshoot any issues that may arise. This means you can focus on using the data to drive your marketing strategy, rather than on the technical aspects of data collection.

  • What makes a good Google Tag Manager agency?

    A good Google Tag Manager agency will have a deep understanding of how GTM works and how to leverage it to meet your specific business needs. They should be able to create and manage tags, triggers, and variables that align with your marketing objectives. Moreover, they should be adept at troubleshooting and resolving any tagging issues that may arise. Our team of experts fits this bill, and we’re committed to helping you get the most out of your GTM implementation.

  • How can a Google Tag Manager agency help me with data accuracy?

    Ensuring data accuracy is crucial for making informed marketing decisions. A Google Tag Manager agency can ensure your tags are set up correctly to capture the right data, and they can address any tagging inaccuracies that could skew your data. They can also set up routine audits and implement best practices to minimize future inaccuracies. Our team understands the importance of accurate data and will work diligently to maintain the integrity of your data.

  • Can a Google Tag Manager agency help me with complex tagging needs?

    Absolutely! Google Tag Manager is a powerful tool that can handle complex tagging needs. Whether you need to track multiple marketing campaigns, set up event tracking, or implement custom tags, a Google Tag Manager agency can help. Our team is experienced in handling complex tagging requirements and can help ensure you’re capturing the data you need to drive your marketing strategy forward. We’re committed to helping you leverage GTM to its full potential.

  • What does a Google Tag Manager do?

    Google Tag Manager is a powerful tool designed to simplify the process of managing and deploying various types of code tags on a website or mobile app without having to modify the underlying code directly. The integration with Google Analytics makes tracking data even more efficient.

    Here’s what GTM can do:

    • Centralized Tag Management: Google Tag Manager provides a centralized platform where you can manage all your website tags, from analytics tracking codes to advertising pixels, in one place.
    • Ease of Deployment: With GTM, you can add, edit, or remove tags without the need for a developer or accessing the website’s source code. This speeds up the process and reduces the risk of site errors.
    • Event Tracking: GTM allows you to track specific user interactions on your site, such as button clicks, form submissions, or video views, and send this data to platforms like Google Analytics.
    • Advanced Configurations: Google Tag Manager supports custom triggers and variables, enabling more advanced tracking setups tailored to specific needs.
    • Integration with Multiple Platforms: GTM is compatible with a wide range of third-party platforms, including analytics tools, advertising networks, and more.
    • Version Control: Every change made in GTM is saved as a new version. This allows for easy rollback to previous configurations if needed and helps track changes over time.
    • Testing and Debugging: Before publishing any changes, GTM offers a preview mode, allowing you to test and ensure tags are firing correctly.
    • Enhanced Security: GTM has built-in security features, such as blacklisting and whitelisting of tags, ensuring that only approved and safe tags are executed.
    • User Permissions: GTM allows for multiple users with varying levels of access, ensuring that team members can only make changes appropriate to their role.

    In essence, Google Tag Manager enables the streamlining of tag management, providing businesses with a more efficient, flexible, and error-free way to gather data and insights from their digital properties.

  • What companies use Google Tag Manager?

    Google Tag Manager is used by a diverse range of companies, from small startups to large multinational corporations. Its flexibility, ease of use and integration capabilities make it a preferred choice for businesses across various industries.

    Here are the different types of companies that use GTM:

    • E-commerce Websites: To track user behavior, monitor sales funnels, and integrate with advertising platforms for retargeting efforts.
    • Media and Publishing Houses: To track article views, video plays, and other user interactions to understand content performance.
    • B2B Companies: To track lead generation, form submissions, and to integrate with CRM systems.
    • Educational Institutions: To monitor course sign-ups, content engagement, and student behavior.
    • Travel and Hospitality: Hotels, airlines and travel agencies use GTM to track bookings, monitor user behavior on their sites, and optimize marketing campaigns.
    • Healthcare Providers: Hospitals and clinics might use GTM to monitor appointment bookings, patient portal interactions, and informational content views.
    • Financial Institutions: Banks, insurance companies, and other financial entities use GTM to track product inquiries, application submissions, and user interactions with financial tools.
    • Tech and SaaS Companies: To monitor software sign-ups, user engagement, and feature usage.
    • Non-profits and NGOs: To track donations, campaign performance, and user engagement with their content.
    • Government Agencies: To monitor user interactions, gather feedback, and ensure that citizens can access information efficiently.

    It’s worth noting that while many companies use GTM, the specific implementation and tracking needs can vary widely based on the company’s industry, goals, and digital strategy.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize GTM Efficiency

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize GTM Efficiency