
Jennifer Xue
How to Use Predictive Analytics for Better Marketing Performance
Predictive analytics is key to higher marketing ROI. Here's what it is, why businesses need it, how to measure it, and best practices for implementing it.
Predictive analytics is key to higher marketing ROI. Here's what it is, why businesses need it, how to measure it, and best practices for implementing it.
59% of customers say that personalization influences their shopping decision. In this guide, we'll show you how to do that with marketing segmentation.
Use Google Analytics to understand your audience and apply those insights to your digital marketing campaigns.