With 73% of pinners purchasing something they discovered on the platform, Pinterest is a huge opportunity for brand awareness and increased sales.
With 2.6 billion users, social media can create a huge impact on your traffic. Here's how to convert these social media users into more visits on your site.
With 800 million active users, Instagram is a great platform for brands. Here are 18 mistakes brands make that cause their posts to flop—and how to fix it.
The Contrarian Way to Use Social Media to Attract Higher-End Customers (No Bots or Funnels Required)
Social media was meant to connect people, but it's actually made us more disconnected. If you want to do business with humans, you have to be human.
Fine-tuning your target demographic with Facebook Audience Insights allows small businesses to get more leads and conversions and grow their business.
Facebook is now using machine learning to crack down on pages that spread low-quality content in the news feed and will penalize those posts and ads.
Snapchat is one of the fastest growing social media platforms — and yet only 1% of advertisers are using it to promote their brand. Learn how here:
Increasing customer retention rates by 5% increases profits by 25% to 95%. So if your business is struggling with customer acquisition, read these 6 tips:
Google’s Search Quality Rater’s Guidelines: Here’s How to Ensure Your Site Gets a High Quality Rating! [infographic]
Google's Search Quality Rating handbook is public for the first time. Use this infographic to ensure that your site gets a high-quality rating from Google!
Here's how to use black hat SEO strategies in a white hat way without breaking Google’s guidelines in order to rank higher and attract more traffic.
Social media best practices only stay 'best' for so long. It's important to know when your tactics are outdated and how to adjust. Read on to learn how: