Eric Siu
How LLMs Rank EV Models in Comparison Queries
Explore how AI EV comparison ranking shapes which electric vehicles shoppers see first. Learn the LLM signals behind EV lists.
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Eric Siu
Learn automotive GEO optimization for dealerships in the LLM era. Discover how to align data, content, and local signals here.
Marketing School
AI's Downward Spiral
Neil and Eric discuss misconceptions about AI decline and enterprise adoption.
Eric Siu
Explore AI insurance ranking factors shaping how risk, coverage, and claims pages are read by search and generative AI.
Marketing School
Strip Club Sales Tip: 10x Your Pricing
Neil and Eric discuss scarcity in pricing and AI's impact on marketing.
Eric Siu
Learn insurance GEO optimization for AI policy comparisons. Discover how to structure data, boost local signals, and follow a 90-day roadmap.
Marketing School
AEO: Why It's Overhyped
Neil and Eric discuss AI search optimization and its impact on marketing.
Eric Siu
Learn LLM employer ranking optimization for HR and branding teams. Discover how AI models rank employers and what signals improve visibility.
Marketing School
Rich vs King: The Debate
Neil and Eric discuss "Rich vs King" using Microsoft vs SAS to explore wealth, control, and business strategies.
Eric Siu
Learn how recruiting GEO helps agencies align content, SEO, and analytics for AI hiring tools. Discover tactics to surface jobs here.
