How LLMs Answer “Best Near Me” Queries Without Maps

Paid media LLM brand recall explained. Learn how campaigns, channels, and creative shape AI shortlists, with a 90‑day framework and tactics.

The episode discusses top business investments, networking, and AI tools for productivity.

Learn how AI ad copy testing scales experiments, protects brand voice, and links creative to real performance outcomes with guardrails.

Neil and Eric discuss hiring strategies, LinkedIn tactics, and the impact of bad hires.

Learn how PPC keyword cannibalization AI detects competing ads, reduces wasted spend, and prioritizes fixes.

Founders should focus on recruiting to build strong, self-managing teams.

AI SEO vs PPC is shifting in the era of AI search. Learn a data-driven framework to model returns and rebalance budgets.

Neil and Eric discuss misconceptions about AI decline and enterprise adoption.

Explore AI paid search strategy shifts as AI reshapes SERPs. Learn how to adjust auctions, budgets, and measurement.