Social commerce – a 2-step funnel of intent to purchase AND checkout in one place – finally turns social media likes and comments into a dollar amount.

Before the digital age, word-of-mouth marketing consisted of someone telling a friend about a product. Today, you can use WOM marketing as brand promotion.

Influencer marketing can give brands 11x more ROI than banner ads. Here are the factors to consider when calculating influencer marketing ROI.

With busy journalists receiving over 100+ emails a day asking for their time, how do you make your pitch stand out? By building a relationship first.

With 2.6 million apps to choose from just in Google Play Store alone, how do you judge an app to be worth it? It’s simple: there is power in numbers.

The design and SEO of your site tells your users - and search engines - how relevant you are. Use these tips to optimize your brand for better SERP ranking.

From mouth-watering product shots on Instagram to live cooking demos on Facebook, here's how to use digital marketing for food industry businesses.

A well-executed holiday PPC campaign can help you increase your conversions. 'Tis the season to use these 6 pay-per-click tips to convert more customers!

User intent is the foundation of a solid content marketing plan. Here's how to create content for your target audience and not for the search engines.

With an ROI of $40 for every $1 spent, emails should form a part of every business’s local search marketing strategy – particularly during the holidays.

You don’t succeed at Facebook advertising by chance; it requires research and experimentation. Get inspired by these 30 successful Facebook ads.

One of the most controversial approaches to increasing leads is to use pop-ups on your website. Here's how to ensure that your pop-ups don't annoy the user.