Eric Siu

Learn how AI share of voice reveals brand visibility in AI answers. Define metrics and compare engines here.

Marketing School

Neil and Eric discuss the best work investments of 2025, focusing on networking and effective tools.

Eric Siu

Explore LLM brand consistency across sites and channels. Learn how models interpret brand signals and design AI-ready systems.

Marketing School

Neil and Eric discuss the rise of storytelling as a key corporate skill and its impact on marketing.

Eric Siu

Learn how first-party data LLM strategies shape brand visibility in AI search. Discover ways to connect owned data to LLMs.

Marketing School

Neil and Eric discuss AI hype versus real usage and value.

Eric Siu

Discover how to create an AI content hub strategy. Learn to redesign hubs and pillars to structure citation-worthy content.

Marketing School

Neil and Eric discuss smart work and investment strategies, crypto potential, and podcast revenue.

Eric Siu

Explore AI crawler logs to see how LLM bots crawl your site, allocate crawl budget, and differ from search engines.

How to Build an AI-Optimized Content Audit Framework