How to Stop Your Content Agent From Quietly Killing the Posts That Already Rank

Make sure LLM scrapers can crawl, chunk, and cite your pages with access, extractable answers, and retained sources.

Eric and Neil discuss optimizing social media metrics for leads, not just views.

Audit whether legacy pages compete with your buying pages or hand evidence to competitors in AI answers.

Eric and Neil discuss Meta Muse, trust in AI, and content strategies.

Turn social and webinar attention into subscribers and meetings with a clear handoff from reach to pipeline.

Neil trusts Meta over AI labs and specific content beats broad content for revenue.

Fix wrong LLM brand attributions so citations credit you, not a competitor or a stale version of your story.

Automate last; focus on brand presence and ad insights.

Pick which AI Overview prompts deserve an owned citation brief and stop chasing every query the same way.