Eric Siu

Learn how GEO for e-commerce aligns product data with conversational commerce. Discover GEO tactics to influence AI shopping recommendations.

Marketing School

Neil and Eric discuss hiring top talent and fostering growth.

Eric Siu

Stop doing manual content updates. Learn how automated content refreshing keeps SEO guides current and protects visibility on AI Overviews.

Marketing School

Neil and Eric discuss how Google's Gemini 3 and AI tools transform marketing.

Eric Siu

Learn synthetic SERP testing to preview rankings, snippets, and AI overviews before publishing. Follow this guide to test content ideas.

Marketing School

Neil and Eric discuss why leaders prefer memos over PowerPoint in meetings.

Eric Siu

LLM query analysis turns AI search logs into insight. Learn how to mine prompts, map intent, and build a responsible, end-to-end analysis.

Marketing School

Neil and Eric discuss essential marketing hires and strategies for 2026.

Eric Siu

Learn how AI visibility metrics reveal your presence in AI Overviews and chat answers. Discover how to build dashboards and align KPIs here.

The AI Topic Graph: Aligning Site Architecture to LLM Knowledge Models