Pay-Per-Click Advertising

Diversify beyond Google Ads. These 15 ad networks deliver lower CPCs and untapped audiences. Compare features and pricing. Read the list.

Are you struggling to come up with the right ad idea for your campaign? Here are 12 Facebook ads to give you some fresh ideas.

Facebook Ads don’t have to cost a fortune. If you do them right, you can get quality leads without blowing your whole marketing budget or sacrificing value.

Remarketing is a great tool to increase conversion rates, business growth and brand recall – but only when done correctly. Here's how to implement it.

Setting a PPC campaign requires constant monitoring. By understanding the different metrics, you’ll know what's working and how to improve what's not.

The Facebook ad platform has been the fastest growing market in advertising. Here are 27 mistakes to avoid so you can reap the benefits of Facebook ads.

Google has significantly tightened its policies on the AdWords network and banned over 214,000 advertisers from its network. Here's why.

With 77% of Facebook pages being promoted with paid traffic, it’s worth considering whether or not paid promotion should play a role in your campaigns.

As if optimizing PPC campaigns wasn't already difficult, cross-device internet browsing makes it harder. Get started with cross-device PPC marketing here:

Enhanced Campaigns are Google's way of leveling the playing field for all advertisers by making account and campaign structure more efficient