How to Build Your Brand: The Personal Touch Wins

Personal branding has become essential for standing out in today’s digital world. With so much content competing for attention, having a strong personal brand can make all the difference.

Content creators are increasingly leaning towards authentic, personal narratives to engage their followers. This shift is reshaping how they connect with their audiences, fostering deeper and more meaningful relationships.

In this article, we’ll explore the concept of “The Personal Touch” in branding. We’ll discuss the importance of authenticity, storytelling, and genuine engagement, and provide strategies for building a successful personal brand that resonates with your audience.

Kim Cooper
Director of Marketing, Amazon Alexa

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The Role of Personal Branding in Content Creation and Audience Growth

Personal branding is all about showing your unique mix of skills, experiences, and personality online.

Successful personal brands, like Gary Vaynerchuk (GaryVee) and Neil Patel, stand out because they are genuine, easy to relate to, and consistent in what they communicate. They use their personal stories and knowledge to connect with their audience more deeply:

Garvy v and eric siu talking about art and math in marketing

Building your personal brand isn’t just about being seen. It’s about making content that directly speaks to your audience, engaging them in a way that’s both personal and professional. This not only makes your brand more credible but also builds a community among your followers.

To move from understanding to doing, here are some strategies to improve your personal brand:

  • Use social media to share personal experiences and professional insights: Regularly post about your personal journey and professional expertise. For instance, Gary Vaynerchuk uses platforms like Instagram, TikTok, and LinkedIn to share stories about his entrepreneurial journey, offering both personal anecdotes and professional advice.
  • Create content that connects by focusing on topics you love and that your audience cares about. Write about what you are passionate about and what resonates with your audience. Neil Patel, for example, consistently shares his expertise on SEO and digital marketing through blog posts and videos, topics he is passionate about and that are highly relevant to his audience:

Marketing School podcast YouTube page

  • Maintain a consistent brand voice and look across all platforms. Ensure your tone, style, and visual identity are uniform across social media, blogs, and websites. For instance, Maria Forleo’s brand is instantly recognizable due to her consistent use of vibrant visuals and her signature style in all her content:

Maria Forleo's website homepage

  • Engage with your audience regularly: Reply to comments and messages to build a strong community. Pat Flynn of Smart Passive Income, for instance, often replies to comments on his blog and social media, creating a sense of community and trust among his followers.

Key Takeaway: Personal branding is about being real and engaging, creating true connections and long-term growth with your audience.

Measuring Success and Nurturing Audience Growth

Success in personal branding isn’t just about how many followers you have. It’s more about engagement, or how well you interact with your audience. Looking at engagement rates and how your followers are growing can tell you a lot about how your personal brand is doing.

Creating a community around your brand is key for lasting success. When you engage with your audience, reply to their comments, and listen to what they have to say, you can improve your strategy. This kind of ongoing conversation builds a strong bond and loyalty among your followers.

To measure success and help your audience grow effectively, try these strategies:

  • Keep an eye on engagement rates to see what kind of content your audience likes the most. Metrics like likes, comments, shares, and direct messages, provide insights into what resonates with your audience. Use analytics tools like Instagram Insights or Facebook Analytics to track these metrics:

chart comparing the number of consumers and marketers who use different social media platforms for customer service

  • Look at how your number of followers is increasing to understand how your brand is becoming more popular. Tracking follower growth over time can help you understand the effectiveness of your branding efforts. Use tools like Google Analytics or social media platform insights to monitor follower increases.
  • Promote user-generated content to boost community involvement and spread your brand further. Encouraging your audience to create and share content related to your brand enhances community engagement and broadens your reach. For example, ask followers to share their experiences with your products or services using a specific hashtag:

Starbucks UGC

  • Always ask for feedback to adjust and improve your personal branding strategy. Soliciting feedback from your audience helps you understand their needs and improve your content. Use surveys, polls, or direct messages to gather input on what they like and what could be improved.

Key Takeaway: Measuring success is not just about numbers; it’s about how strong your connections are and how actively your community participates.

Last Thoughts on Building Your Brand with a Personal Touch

Building your personal brand is a journey that leads to real connections and steady growth of your audience. Adding a personal touch is not just a tactic; it’s at the heart of all successful brands today.

As you keep going, remember that being real, consistent, and interactive are your main tools. Begin improving your personal brand today, and see how your audience not only gets bigger but also forms a supportive community that actively engages with what you share!

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