Updated November 2023.
If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting the best responses is inputting the best ChatGPT prompts.
In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level.
To jump straight to the marketing prompts, click here.
- Why Is ChatGPT a Powerful Tool for Marketers?
- What Are the Best Types of Questions to Ask ChatGPT?
- Tips to Write the Most Effective Prompts
- How to Best Work with ChatGPT for Business
- 100+ ChatGPT Marketing Prompts & Ideas
- ChatGPT Prompts for Digital Marketing
- ChatGPT Prompts for Marketing Strategy
- ChatGPT Prompts for E-commerce Marketing
- ChatGPT Prompts for Marketing Technologies
- ChatGPT Prompts for Strategic Marketing
- ChatGPT Prompts for Consumer Behavior and Psychology
- ChatGPT Prompts for Influencer and Affiliate Marketing
- ChatGPT Prompts for Traditional Marketing
- ChatGPT Prompts for Event Marketing
- ChatGPT Prompts for Public Relations and Corporate Communications
- ChatGPT Prompts for Ethics in Marketing
- Limitations of ChatGPT
- Final Word on ChatGPT Prompts for Marketing
Why Is ChatGPT a Powerful Tool for Marketers?
ChatGPT is an AI-powered chatbot that uses the GPT-4 language model (short for “Generative Pre-trained Transformer 4”) to generate human-like text.
The AI-powered bot uses natural language processing (NLP) to generate translations quickly and (mostly) accurately. It is an excellent tool for companies, marketers and copywriters that need to create large amounts of compelling and persuasive text-based content quickly in their day-to-day workflow.
For example, I asked ChatGPT to write a 200-word news story about the advantages of ChatGPT for business, and it generated the output within seconds:
And it’s not just for writing serious articles with headers and bullet points; ChatGPT prompts can help content creators perform a variety of tasks, from writing computer programs and HTML code to writing stories, poems and even jokes.
You can ask ChatGPT to:
- Generate human-like text, such as news articles
- Answer questions on a wide range of topics, such as history, science and pop culture
- Create a story, as it gives you suggestions for characters, plot and setting
- Translate text from one language to another
- Summarize long documents or articles
- Distill entire blog posts into meta descriptions
- Compose music, teleplays, fairy tales and student essays
- Generate code for various programming languages
- Provide help with research by finding relevant information and organizing it in a logical manner
- Create reports or presentations with data visualization
- Emulate a Linux system or simulate an entire chat room
- Play games like tic-tac-toe and trivia
But, more specifically, businesses can use ChatGPT marketing prompts for a variety of tasks, such as:
- Creating detailed product descriptions
- Preparing outlines for articles and stories
- Creating video transcriptions for videos
- Preparing persuasive ad copy for Google, Facebook, Instagram, and other platforms
- Writing email campaigns and social media posts
- Analyzing large amounts of data and providing insights to make better data-driven decisions
- Rephrasing existing content pieces
Related Content: ChatGPT Alternative: Why Bard Is Our New Choice
What Are the Best Types of Questions to Ask ChatGPT?
ChatGPT is capable of handling a wide variety of questions, but it performs exceptionally well with the following types of queries:
- Factual Information: Questions related to factual information such as “What is the capital of Canada?” or “Who won the Nobel Prize for Literature in 2020?” are well suited for ChatGPT as it has been trained on a diverse range of internet text and has a vast knowledge base.
- Advice or Recommendations: You can ask for advice on a range of topics. For example, “What are some good strategies for improving time management?” or “Can you recommend some sci-fi books?” However, keep in mind that while GPT-4 can provide generalized advice based on its training data, it cannot provide personalized advice since it doesn’t know you personally.
- Explanations: Questions that ask for explanations of complex topics are also a good fit. For example, “Can you explain the theory of relativity?” or “How does photosynthesis work?”
- Creative Prompts: ChatGPT shines when given creative prompts, such as “Write a short story about a robot who dreams” or “Create a dialogue between two historical figures.”
- Language Translation and Language-related Questions: You can ask questions related to language, such as “How do I say ‘hello’ in French?” or “What’s the meaning of the word ‘lugubrious’?” It can also translate short sentences from one language to another.
- Learning and Education: Questions related to learning new topics, concepts, or skills are also a great fit. For instance, “Can you teach me the basics of Python programming?” or “What are the key principles of economics?”
Remember, while ChatGPT is incredibly versatile and knowledgeable, it’s not infallible. It does occasionally provide incorrect or misleading answers.
Note: ChatGPT does not have the most up-to-date information as its last training cut-off was in September 2021.
Always cross-verify important information from multiple reliable sources.
Tips to Write the Most Effective Prompts
Here are some tips for writing the most effective ChatGPT prompts to get the most accurate and complete answers for your marketing efforts:
- Be Specific: The more specific you are with your questions or prompts, the better GPT-4 will be able to provide a useful response. Providing background information or context can help it understand the intent behind your prompt and generate a more relevant response. For example, instead of asking “What’s the weather like?” (to which GPT-4 cannot respond accurately as it doesn’t have real-time capabilities), ask something like “What are some ways to predict the weather?”
- Ask Directly: GPT-4 works best when asked direct questions or given direct commands. For example, instead of saying, “I’m wondering if you can tell me about the theory of relativity,” you could simply ask, “Can you explain the theory of relativity?”
- Clarify Misunderstandings: If GPT-4 misunderstands your question or gives an incorrect or irrelevant answer, try rephrasing your question or providing more context.
- Limit the Scope: When asking for explanations or summaries, limit the scope of the question. For example, instead of asking “Can you explain quantum physics?”, try something more specific, like “Can you explain the principle of quantum superposition?”
- Use Iterative Conversation: Feel free to ask follow-up questions or ask GPT-4 to go deeper into a topic. GPT-4 is capable of maintaining context within a conversation, which allows you to dig deeper into topics over the course of multiple questions.
- Remember Its Limitations: Keep in mind that while GPT-4 is a powerful tool, it doesn’t know everything. It can’t access personal data (unless explicitly provided in the course of the conversation), can’t provide real-time information, doesn’t have opinions or feelings, and can’t always provide the most current information, as its training only includes data up until September 2021.
- Experiment: Try out different kinds of prompts and questions. Part of the fun of using AI like GPT-4 is seeing the wide range of responses it can generate.
- Cross-Verify Important Information: While GPT-4 usually provides accurate information, it’s always a good idea to cross-verify critical information from multiple sources, especially for medical, legal, or safety-related information.
- Keep It Safe and Respectful: Always use the AI in a safe and respectful manner. Avoid using it to generate harmful, misleading, or inappropriate content.
Remember, the goal of GPT-4 is to provide valuable assistance and make your tasks easier and more efficient. These guidelines should help you make the most of your interactions with it.
Dive Deeper: ChatGPT Marketing: Creative Ways to Up Your AI Game
How to Best Work with ChatGPT for Business
If you are using ChatGPT to help you write blog posts, meta descriptions, landing pages, marketing campaigns, email marketing campaigns, or other content for your company, you’ll need to first feed it with the information about your business, voice, persona, etc. so it can write on your behalf accurately.
To enable GPT-4 to generate content that accurately represents your company and aligns with your brand voice, you’ll need to provide detailed information. Here’s how:
- Describe Your Company: Share information about your company’s mission, vision, products, services, target audience, core values, and unique selling propositions. The more detail you provide, the more the AI will have to work with.
- Define Your Brand Voice: Is your company professional, casual, fun, serious, youthful, mature, etc.? Providing this kind of information can help GPT-4 to mimic your brand’s voice.
- Specify Your Audience: Describe your target demographic. Knowing the audience will guide the tone, style, and content of the writing.
- Provide Examples: If you have existing content that you’re happy with, provide examples. These can give GPT-4 a clear idea of the style and tone you’re looking for.
- Offer Guidance on Content Type: Whether you’re writing blog posts, social media updates, product descriptions, or anything else, let the AI know. The content type can significantly impact the writing style.
- Share Industry-Specific Information: If your industry uses specific jargon or has certain key topics, share those.
- Give Feedback: If the content isn’t quite right, give feedback. The AI doesn’t learn from this feedback, but you can use what you’ve learned to adjust your inputs and get a better output next time.
ChatGPT Prompt to Define Brand Voice
Have ChatGPT do the work for you (do this all in one thread/conversation):
- Find three representative blog posts or three representative web pages from your site.
- Feed ChatGPT a prompt like: Define the tone of voice from this text: [paste text]
- Do this for each of the three posts/pages.
- Ask ChatGPT: Combine all three descriptions of the tone of voice into one.
Why does all this matter?
Precise, detailed inputs help GPT-4 generate outputs that are in line with your expectations. It doesn’t know anything about your business until you tell it, so the more guidance you provide, the better the results will likely be. Providing this information helps ensure the content created is accurate, reflects your brand, resonates with your target audience, and is of high quality.
Note: Because GPT-4 does not have the ability to maintain long-term memory across different conversations – it does not save or remember information between sessions or different threads – it’s helpful to keep one theme or question or prompt in the same conversation or thread.
For instance, if you’re asking for a blog post, provide details about your company, the intended audience, the tone and style you prefer, and the subject of the post all in one place, one conversation thread. This approach helps ensure that the generated content aligns with your requirements and reduces the need for you to continually restate contextual information.
In July, OpenAI added the feature “custom instructions” to ChatGPT. Once you’ve written these specifics, ChatGPT will save and remember them for all future conversations. To set them up, just click on your profile pic in the bottom left, select “Custom Instructions” and fill in the two fields:
It will give you “thought starters,” such as:
Getting Different Forms of Outcomes
Specific ChatGPT prompts can generate responses in several different formats.
For instance, if you want information on three different products (Product A, B, and C) compared across four attributes (Price, Features, Pros, and Cons), you could ask for the information in a table format, with the column headers “Product”, “Price”, “Features”, “Pros”, and “Cons”:
Remember, the format isn’t perfect as the AI model doesn’t natively support tables, but it’s typically clear enough for most applications. This works best with simple tables and less complicated data.
Other formats include:
- Lists: When you need a series of items or steps. For example: To bake a cake, you will need:
- 2 cups of flour
- 1 cup of sugar
- 1 cup of milk
- 2 eggs
- 1 tsp of baking powder
- Dialogue/Conversational: When simulating conversations or presenting information in a conversational manner. For example:
- User: “What’s the weather like today?”
- AI: “The weather is sunny and warm.”
- Bold Keywords: You can ask ChatGPT to use a list of keywords in your content and bold them in the output. For example:
Best Browsing Plugins for ChatGPT
ChatGPT plugins can enhance your workflow and increase productivity. To enable plugins, you must be subscribed to ChatGPT Plus (not the basic free version). Here’s how to enable access to the plugins.
First, go to Settings and enable plugins:
Then open up a new chat and click on Plugins (Beta):
Go to the Plugin store:
And simply click “Install” for any plugin you’d like to install:
Here is a list of some great plugins for ChatGPT to help you be more productive and get the most out of this AI tool:
- Giga Tutor plugin – your own personal AI-powered tutor
- RoboAd plugin – an AI ad assistant
- WebPilot plugin – generate articles from a URL
- SEO.app plugin – a personal AI-powered SEO assistant
- Prompt Perfect plugin – type in a keyword and it will generate a prompt for you
- Noteable plugin – create notebooks in Python, SQL and Markdown
- Photorealistic plugin – generate prompts for Midjourney images
- Deploy Script plugin – create a functional SaaS, website or app within ChatGPT
- Zapier plugin – connects other apps with ChatGPT.
- Summarize This plugin – feed it any YouTube URL and it will summarize the video content
- Scholar AI plugin – deciphers and summarizes complex research papers
- Expedia Plugin – turns ChatGPT into your personal travel agent that will find the best deals on hotels and flights:
Here’s a nice graphic summary of some great plugins to enhance productivity:
ChatGPT’s Multimodal AI Feature
Multimodal AI is a type of artificial intelligence that can understand and generate multiple forms of data inputs, such as text, images and sound, simultaneously.
ChatGPT’s multimodal capabilities include:
- Image input: Users can upload images to ChatGPT as prompts, and the chatbot will generate responses based on what it sees. For example, you could upload a photo of a recipe and ask ChatGPT to generate a list of ingredients or instructions.
- Voice input: People can also use voice prompts to interact with ChatGPT. This can be useful for hands-free tasks, such as asking ChatGPT to play a song while driving.
- Voice output: ChatGPT can also generate responses in one of five different natural-sounding voices. This means that users can have a more normal and conversational experience with the chatbot.
- DALL-E integration: ChatGPT Plus and Enterprise users can now generate images from text descriptions directly within the ChatGPT interface, like this one (“Generate an image of a human chatting with an AI robot”):
100+ ChatGPT Marketing Prompts & Ideas: Accelerate Your Workflows with AI
ChatGPT is versatile and can handle a large variety of requests. In this section, I will share several types of ChatGPT marketing prompts to make your content writing, marketing campaign efforts, ad copy, or any other writing work easier.
Note: The 500 digital marketing prompts most used by internet marketers can be refined and elaborated on from these 100+ prompts. Rather than create an entirely new prompt for every possible task a marketer has, we’ll just inspire your brainstorming with these.
ChatGPT Prompts for Digital Marketing
SEO (Search Engine Optimization)
- Create SEO keyword strategies: List the top five SEO keyword strategies for a new yoga studio.
It didn’t return some obvious strategies, so I added:
- What about using Google My Business and social media?
- Generate a list of local SEO aspects: Give me a table overview of the local SEO aspects, along with a short description, action list, and their impact, sorted by impact.
As you can see, the exact same prompt can return different results:
- On-page SEO prompts:
- Provide a detailed guide on crafting engaging and SEO-rich content that captures both user interest and search engine favorability.
- Describe how to perform a thorough keyword research analysis to uncover long-tail keywords and topic clusters for content creation.
- What are some innovative methods for optimizing title tags to increase CTR and enhance rankings in 2023?
- Off-page SEO prompts:
- What are the best practices for using social media to enhance SEO efforts and drive organic traffic in 2023?
- Can you explain how to create and leverage local citations to dominate local search results in highly competitive niches?
- Explain how to build high-quality backlinks through content marketing, and the significance of domain authority in backlinking strategies.
- Technical SEO Prompts:
- Provide an in-depth analysis of the core web vitals, their significance in the 2023 SEO landscape, and actionable tips to optimize them.
- What are some advanced strategies to optimize a website for mobile-first indexing, considering the latest algorithm updates and trends?
- How can implementing structured data through schema markup give a competitive edge in search engine rankings and enhance rich snippets?
- Discuss advanced strategies for optimizing crawl budget to ensure efficient indexing of a large-scale website with thousands of pages.
- Create a Schema markup for a page on [enter your page topic here]:
- Generate keywords to target: Generate a list of 10 popular questions related to “dark social”, that are relevant for startups and SMBs.
- Get a list of related keywords: I want to rank for “dark social”. What other keywords should I target?
- Group keywords based on search intent: Group this list of keywords based on their search intent (commercial, transactional, informational):
- Create a table of your keyword list: Now format this list in a table, with the column headers “Keyword”, “Intent” and “Relevancy Score”:
SEM (Search Engine Marketing)
- Provide a comprehensive guide on integrating AI and machine learning into SEM strategy for 2023, addressing areas such as bid automation, audience targeting, dynamic ads, and performance prediction. Highlight the potential challenges, solutions, and future trends marketers should be prepared for.
Since content marketing is such a broad topic, I first wanted ChatGPT to create a general guide outline.
- Create a guide that uses content marketing to engage users and rank better on search engines.
A lot of these points can be separated into individual articles, so I created additional prompts based on some of the points in the outline.
- Define a content strategy and how businesses can create one.
- Give suggestions on ways to repurpose content.
- What is user-generated content and how can businesses take advantage of it?
One of the hardest parts of content marketing and blogging is knowing what to write about. I was curious to see some of ChatGPT’s content topic ideas for certain industries.
- List some blog topic ideas about small business ownership.
These blog topics are pretty good, and they would also make good titles. I personally struggle creating blog titles, so I wondered if ChatGPT could create better titles than me.
- List some blog title ideas for selling products on Amazon for new e-commerce stores.
Some of these titles are too generic, such as “The Ultimate Guide to Launching Your E-commerce Store on Amazon.” I changed the prompt to be more specific.
- Create a blog title for a listicle article about best-selling Amazon products, with action words.
This title is much better than the original ones.
Regarding the previous blog title suggestions, others are also very specific for the prompt I provided. For example, if you were to create a series of blogs for first-time Amazon sellers, I would add some of these titles, such as the ones about ranking your store for Amazon SEO, later in the series.
Most of the titles need to be revised, but ChapGPT is a good starting point if you’re stuck on creating titles.
ChatGPT is also a great tool for producing content calendar ideas. I put in a specific prompt to see what it comes up with.
- Create a content calendar for my SEO agency. I want to release 3 blog posts a week for one month. The focus will be on these topics: Week 1: backlinks, Week 2: SEO for new websites, Week 3: internal links, Week 4: SEO tools
Remember to be very specific with ChatGPT about your company, what blog topics you want to cover, length of the content calendar, and how often you plan on releasing content. If you give it a general prompt, ChatGPT will give you countless random blog ideas that will last you the entire year.
Social Media Marketing
Since social media marketing encompasses many platforms and content ideas, it’s best to generate different post ideas for the various platforms you use. In this example, I asked for TikTok video ideas to add to a social media marketing campaign.
- Provide social media marketing ideas for TikTok.
While these ideas are better for a business that may be new to TikTok social media marketing, I wanted to see more specific results.
- Provide some Instagram image post ideas for a fitness company.
Next, I was curious to see how well ChatGPT wrote social media copy.
- Write a LinkedIn post on building a seamless omnichannel experience.
- Write a 200-character inspirational LinkedIn post for SaaS companies on how to increase subscriptions.
Even with the specific prompt, ChatGPT wrote a very vague post. That’s fine if you’re promoting content, such as a blog, case study, report or infographic. But if you’re posting an inspirational LinkedIn story, this copy would be better as an introduction.
Second, the copy will need some editing. For example, ChatGPT included the CTA in the first sentence, so it’s best to move that to the end, before the hashtags.
Speaking of hashtags, I realized that ChatGPT may be a powerful tool to generate hashtags. I was curious to see some of the other hashtags it would generate.
- Instagram hashtags for photographers.
- Suggest hashtags for shopping videos on TikTok.
- What are good tags to include in a YouTube song cover video?
- Recommend some tags for a Pinterest post about interior design.
Going back to the content calendar example, I wanted ChatGPT to recommend some post ideas for my content calendar. Here are a few prompts I came up with:
- Create a series of project management LinkedIn posts. I want to post once a day for five days.
- Write a 10 word social script that I can post on all social media channels.
- Write 50-character content for four different Instagram posts about sports bras.
- Recommend four different TikTok video ideas for my weekly content calendar.
As I said, if you’re using ChatGPT to create a content calendar, you’ll have the best results if you give it specific prompts.
When using ChatGPT for email marketing, you’ll need to be specific about your business, industry, and target audience. Otherwise, ChatGPT won’t produce compelling copy.
Here’s an example prompt I entered:
- Write a headline for an email newsletter
And I received the response:
- “Discover the Latest Trends and Tips in Our Exclusive Newsletter!”
Not very catchy, right? So I entered a more specific prompt:
- Write a headline for a fantasy writer’s email newsletter about her progress on her next book.
And received a much better suggestion:
- “Journey into the Enchanting Realm: Unveiling the Progress of My Captivating New Fantasy Book!”
Now that’s an email I would click!
Since email marketing is so vast, you’ll need to be specific about the type of email you’re writing. I used newsletters as the first example, but there are so many more. Here are a few more ideas:
- Write a 100-word email to welcome a new user and thank them for subscribing to your services.
- Write a customer service email, apologizing that we’re receiving many emails and we will respond in the next business day.
- Write a unique headline for a shopping cart abandonment email.
- Write a new product announcement email headline.
- Write a 40-word order confirmation email.
- Write a retargeting email headline for a marketing convention.
- Write a 1,000-word lead nurturing email for a CMS company, explaining what CMS platforms are and why they improve the sales process.
One thing to note with ChatGPT is it will include areas for you to add new information. Take a look at ChatGPT’s response to this prompt:
- Write a 100-word email to welcome a new user and thank them for subscribing to your services.
As you can see, ChatGPT includes brackets to customize the email, such as by adding different services, benefits, and features. This is further proof that ChatGPT is an excellent tool at compiling an outline, first draft, or content information, but still requires a human touch.
- Write a 20-word ad copy promoting a free appetizer when using my Greek restaurant’s new app.
- Write a 500-word explainer blog about how to play my game app.
- Write a text message promoting half-off oil changes for my mechanic business.
- Write a 100-word ad copy promoting our new augmented reality app features.
- Create a fun hashtag for my fashion business.
- Write a three-line ad copy for the checkout page of my app.
- Write infographic text about common parenting problems for my mommy mobile website.
- Write a one-line ad copy for my pop music radio station’s mobile website.
- Write 30 characters for my store’s mobile coupon.
There are times when ChatGPT is completely uncreative, even when writing specific prompts. Examples include:
There are also times when ChatGPT completely misses the mark (what does “pop and groove” even mean?):
The key is to be specific. Here are a couple of examples from the prompts:
- Write a 120-character meta description for my Google search ad promoting women’s shoes.
- Write a 30-character copy for my Google display ad promoting organic dog food.
- Write a 20-character copy for my alien game’s ad on Google Play
- Write a 100-character description for my gas station’s YouTube ad.
- Write a 40-character title for couch on Google Shopping Ads.
For this last prompt, I had an inconsistency issue. This is a common problem with using ChatGPT, as we explained earlier.
In this situation, I never said the couch was on sale. I just requested a title for a couch on Google Shopping. But a trick you may not know is you can have ChatGPT revise the last copy to mention key focus phrases, correct the text length, and more.
In this example, I mentioned I want to focus on new couches:
It’s still not 100% – I never said I want to advertise more than one couch. You can always keep suggesting new ideas and ask ChatGPT to make any corrections or revisions (but remember to keep the same topics within the same thread, or conversation, so it can build on what it previously generated).
- Write a 40-character ad copy for my gym’s Facebook image ad.
- Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips.
- Write a four-word title for my print marketing company’s Facebook carousel ad, promoting our business brochures.
Going back to my previous point about ChatGPT improving its responses, you can ask it questions and ask it to make different changes. Here’s an example:
AI in Digital Marketing
- Write a 50-word chatbot prompt to ask my bank’s customers if they would like to know how much is in their checking account.
- Write a 100-word answer to this question: “What Is ChatGPT?”
- Recommend me a Midjourney prompt to create a fashion ad, where a young female model is wearing fall clothes.
There are some best practices to remember when asking AI how to create content for…well…AI.
You can ask ChatGPT questions to discover how it comes up with answers. This will help you write more accurate prompts.
Ironically, since ChatGPT’s knowledge cuts off at 2021, it has limited AI knowledge (even though it’s an AI bot). I made this mistake when trying to get it to write a Midjourney prompt.
- Write a 200-word web copy for my New York City salon’s hair coloring services.
- Recommend some keywords for my Detroit criminal law firm.
I like ChatGPT for recommending hashtags, but I’m not a big fan of its keyword recommendations. ChatGPT isn’t a keyword tool, and doesn’t offer key data about keywords, such as monthly traffic and difficulty. It also can’t find which keywords your competitors are using.
You can certainly get it to be a little more specific:
But I still suggest using a separate keyword tool (Ahrefs, Semrush, Moz, SimilarWeb) for specific data, but ChatGPT can still offer some general keyword ideas.
ChatGPT Prompts for a Marketing Strategy
Now that we’ve gone through most major digital marketing subcategories, let’s look at building a marketing strategy with the help of ChatGPT.
Developing a Marketing Strategy
- List the steps to developing a marketing strategy
- How do you create a marketing strategy?
- Write me a marketing strategy.
As you can see, all these prompts have different phrasing. But what I found interesting was that ChatGPT produced similar responses for all these prompts. ChatGPT listed the essential steps in a marketing strategy; it answers the question, but it’s still very vague.
Here’s an example of an initial prompt:
And here’s my follow-up where I specified a business:
But to get more details, you’ll need to take each of these points and ask ChatGPT to expand on them.
Implementing a Marketing Strategy
- What does it mean to implement a marketing plan?
- How can I implement a marketing plan?
- What are the steps to implement my marketing strategy?
Something I noticed about ChatGPT is if you ask for niche information, it won’t produce a result as quickly. It paused when I first asked it to implement a marketing plan, and its answer was slower than usual. My computer didn’t pick this up in the screenshot, but the cursor was blinking for a while, meaning it was still finding information.
You’ll also need to word your prompt very specifically; otherwise, ChatGPT will think you’ll want it to create a marketing plan for you.
Read this screenshot versus this second one:
In this example, if you write “tactics,” ChatGPT will suggest marketing strategies. But if you write “steps,” it will deliver implementation recommendations.
Evaluating a Marketing Strategy
- Ways to evaluate a marketing plan.
- What is the process to evaluate a marketing plan?
- How to evaluate a marketing plan?
I wanted to start with general prompts, just to see how ChatGPT would respond.
ChatGPT offered some good advice, but I wanted to ask it a more specific question.
- What are the most important marketing metrics to track?
- Recommend 10 marketing KPIs that I should track.
Here is ChapGPT’s response:
One thing I noticed about ChatGPT’s response is how some metrics would work better to track specific marketing tactics. For example, ChatGPT mentioned website traffic as a recommended metric, which is a common SEO KPI.
Here are some prompts if you need metrics for specific marketing tactics:
- Recommend me 5 SEO metrics
- 7 best PPC metrics to track
- Recommend me 9 social media KPIs
- How many content marketing KPIs should I track?
- Recommend 8 email marketing KPIs
For these, I was curious about entering specific numbers in the prompt:
I also noticed that ChatGPT will write novel-length responses if you don’t give it a specific number or structure, so using specific numerals will ensure that it only delivers the information you need.
If you’re new to any marketing process, such as tracking KPIs, you can always ask ChatGPT a question if you need a recommendation.
AI in Marketing Strategy
- Write a guide to AI in marketing.
- How to create an AI marketing strategy.
- Recommend some examples of AI in a marketing strategy.
Since AI in marketing is a broad topic, I wanted to ask ChatGPT different prompts. I started with a general how-to prompt:
As expected, ChatGPT gave pretty vague responses, which is fine if you’re writing a guide or are new to AI in marketing. So, I entered a specific prompt, asking it to:
- Recommend some examples of using AI in a marketing strategy.
Digital Marketing Strategy
- Write a guide on creating a digital marketing strategy.
- Recommend 4 tips to create a digital marketing strategy.
- What’s the difference between a digital marketing and traditional marketing strategy?
Since digital marketing has different tactics than traditional marketing, I wanted to ask ChatGPT’s advice on creating different strategies for both.
- What’s the difference between a digital marketing and traditional marketing strategy? Put this information into a table format:
I also realized I hadn’t asked ChatGPT for any tips, so I was curious to see: What digital marketing tips for creating a digital marketing strategy are recommended?
And as stated previously, don’t hesitate to ask ChatGPT questions, such as:
- Should I include Google Ads in a digital marketing strategy?
ChatGPT Prompts for E-commerce Marketing
Moving on to the next category of marketing….
Online Sales Strategies
As another reminder, ChatGPT can’t offer information that occurred after September 2021. So if you try asking for any relevant data, it will apologize and explain that it doesn’t know.
However, it will try to predict any future trends or current strategy recommendations.
- Recommend 7 strategies to increase online sales.
- What are some ways I can increase online sales?
- What are future online sales strategy predictions?
- What are the best online sales strategies to use in 2023?
The only problem with this is you’ll get outdated information. While I wouldn’t consider these tactics to be outdated, they were considered “innovative” years ago and are likely tactics that e-commerce companies have already been using in their strategies.
Because of this, I suggest these prompts for new e-commerce companies creating their first campaign. If you’re an experienced e-commerce company, ask more specific prompts that target different tactics and sales channels.
- Recommend 7 Instagram Shopping tactics.
- What are some tactics to sell more products on Amazon?
- Recommend 3 strategies to sell more products on Etsy.
- How can Google Shopping ads increase my sales?
- Recommend a TikTok selling strategy.
- How can I create shoppable videos?
Let’s put some of these prompts in action.
Another helpful tip is to use the “Regenerate Response” button if you’re not satisfied with ChatGPT’s initial answer. I used this button to produce this second response. The first was fine, but ChatGPT went into way more detail than what I wanted (I only asked for 3 strategies). I clicked “Regenerate Response” and it started typing more strategies, but I stopped it at 3.
I also think there’s knowledge outside of ChatGPT’s capabilities. For example, in the above prompt, it focuses more on the e-commerce side of shoppable videos, and not how to create videos that will make consumers want to buy your products. (I will come back to this when I cover content marketing in e-commerce later.)
- What is customer retention?
- Recommend some customer retention strategies.
- How can I measure customer retention?
E-commerce SEO and SEM
- What is the difference between SEO and SEM in e-commerce?
- What do SEO and SEM have in common in e-commerce?
- Should I use SEO or SEM in e-commerce?
- What are the benefits of using SEO and SEM in e-commerce?
SEO and SEM encompass many tactics and channels, especially in e-commerce. But I was pretty impressed with ChatGPT’s response to these general inquiries.
Still, I’m learning that ChatGPT can’t give you a simple answer.
Here are specific prompts, depending on your goals and the channels you use to sell your products:
- How can I optimize my e-commerce store for Google Shopping?
- What makes Amazon SEO different?
- How can I use SEO and SEM on Etsy?
- What are SEM strategies for my BigCommerce store?
- How can I optimize my Shopify store for SEO?
- What SEO and SEM benefits does WooCommerce offer?
Content Marketing for E-commerce
As stated previously, I want to ask ChatGPT more prompts about video content in e-commerce. But first, here are some general prompts.
- What is content marketing in e-commerce?
- How can I get started with e-commerce content marketing?
- Recommend types of content I can use in my e-commerce strategy.
As you can see, ChatGPT does recommend video content. So, let’s dig deeper into this point.
You can follow details prompts to receive more e-commerce content marketing recommendations:
- What information should my product descriptions include?
- How do I write a high-quality blog post for e-commerce?
- What is user-generated content for e-commerce?
- Recommend me some e-commerce infographics ideas.
- What e-commerce content should I post on Instagram?
- How can my e-commerce store go viral on TikTok?
- How can I increase sales on Facebook without investing in ads?
- Write a how-to guide for the blender I’m selling.
- Write a 500-word case study for my moisturizer made for oily skin-types. Include facts, such as how 60% of respondents said they experienced fewer oil breakouts and 80% of respondents said the gel formula didn’t feel heavy on their skin.
- How can I use email marketing to convert leads?
You can also have ChatGPT create a content calendar for you. Again, you’ll just need to be specific:
- Create 10-Instagram post ideas promoting our evening dresses and suggest when we should post them.
- Recommend blog titles for our one-month content calendar. We sell fishing supplies, so make sure the blog titles educate our audience on fishing and the equipment they will need.
- Suggest five TikTok video ideas for our weekly content calendar. We sell different types of paint and would like to target watercolor, oil paintings, landscape, and surrealism.
In this example, ChatGPT didn’t suggest a TikTok video for landscape paintings. You can ask ChatGPT to write one for you again.
That’s what I did, and here was ChatGPT’s response: “Journey Through Canvas: Embark on a virtual art expedition as we paint a breathtaking landscape, capturing nature’s beauty one brushstroke at a time. 🌿🎨 #LandscapePaintingAdventure”
Using Facebook and Google Ads for E-commerce
- Should I use Facebook or Google Ads for e-commerce?
- How do I create a Facebook and Google Ads campaign?
- What are the best Google and Facebook ads strategies?
In addition to these prompts, I suggest asking ChatGPT questions relating to these individual advertising channels.
- Write a 2,000-word guide about Google Ads for e-commerce.
- What are the best types of Google ads for e-commerce?
- What are some Google Ads strategies for e-commerce?
If you ask ChatGPT for a recommendation, I notice it will list everything it can find. In this example, it listed nearly every type of Google Ad. So, once again, you need to be more specific.
- How do I create a Facebook ad strategy for e-commerce?
- Can I increase sales with Facebook ads?
- What are the best types of advertising on Facebook Ads?
- Write 40 character Facebook ad copy for my women’s shaving company promoting our new line of six-blade razors.
AI in E-commerce Marketing
- What are ways e-commerce businesses can use AI?
- How can e-commerce companies use ChatGPT?
- 3 benefits of using ChatGPT in e-commerce
- Can ChatGPT write product descriptions?
- How is AI improving e-commerce marketing?
From this prompt, ChatGPT recommended different ways to use it for e-commerce. You can take this farther and enter specific prompts for different functions.
- Can you write a 100-word auto response for email e-commerce customer service?
- Write a 200-word home page copy for my vegan meat brand.
- Write a 1,000-word product description for my sunglasses.
ChatGPT Prompts for Marketing Technologies
If you’re new to marketing automation or are writing a guide on the topic, you can start by asking general questions.
- How does marketing automation work?
- Write a 3,000-word guide on marketing automation.
- Create an outline for a 2,000-word article on marketing automation.
- Name seven marketing tasks that I can automate.
If needed, you can ask ChatGPT more specific prompts.
- Give me four marketing automation software recommendations.
- Can I automate my entire marketing campaign?
- What problems does marketing automation solve?
CRM (Customer Relationship Management)
- What is a CRM?
- Outline a 1,000-word article about CRMs.
While you can start with these general prompts, CRMs are also very complex programs that encompass many tasks, technologies, and functions. You can tap into those nuanced qualities for a more specific answer.
- How do CRMs improve customer communications?
- How do CRMs benefit the lead generation process?
- I want to use a CRM for marketing, which program should I choose?
- Why is data analytics important in marketing?
- How to use data analytics to make marketing decisions.
- What types of data can I analyze in marketing?
In this example, I didn’t get the exact answer I wanted. If you’re using ChatGPT for article research, outlining or for data analytics recommendations, I suggest mentioning the specific marketing tactic you’re covering.
- Can I track data analytics on TikTok?
- How can I gather data from customers to improve my marketing strategy?
- How do I use data analytics to know my landing page is converting leads?
This is a more specific answer.
Because ChatGPT may not give you the answer you want if working on a general prompt, I suggest only using this tool if you’re writing specific data analytics content, such as for social media copy or a blog post. Some examples include:
- Write an 80-character LinkedIn copy promoting my blog post about tracking conversions for Google Ads.
- Outline a 1,000-word article about data analytics for websites.
- Write an introduction for an article about data analytics on YouTube.
- Create a 9-step A/B testing strategy.
- Outline a 1,000-word guide about A/B testing.
- Recommend six types of A/B tests.
With ChatGPT, you can enter different prompts to ask for recommendations, research, or to write titles or copy for you.
- Write copy for two different ads about my keyword research tools.
- Recommend three tools for A/B testing. I own a web design company and want to measure the results of two different LinkedIn posts.
- Write two different email titles for A/B testing. I own a PR firm and am sending emails to press promoting a female-owned antique business making $2 million in sales.
AI in Marketing Technologies
- How can I use AI in marketing technology?
- Suggest ways I can use AI marketing technology.
- Outline a 2,000-word article about AI in marketing technology.
Note: If you continue writing in the same chat (or thread), ChatGPT will assume all your prompts are connected. For example, I used the PR firm example in the previous prompt, but entered a new one where I only asked about AI in marketing technology. ChatGPT is still responding as if I own a PR firm.
I opened a new chat to ask it more specific prompts, only related to AI in MarTech.
- How can AI analyze customer data to increase sales?
- Write six blog titles about using ChatGPT in marketing technology.
- How does Facebook use AI technology?
ChatGPT Prompts for Strategic Marketing
- Recommend some market research methods.
- What are different types of market research?
- Write an outline for a 1,000-word guide on market research.
- Write a 200-word market analysis for [blank] industry in [blank location].
In this example, I told ChatGPT to write a market analysis for the home security industry in Austin, TX. While ChatGPT can’t make any market predictions and won’t provide accurate trends, it can write a market analysis for you.
Since ChatGPT can’t process information after September 2021, I suggest using this as a template or first draft, and editing it to add updated data.
- Write a 300-word local competitive analysis for [industry] in [location].
- How do you write a competitive analysis?
- What information is in a competitive analysis?
In the above prompt, I asked ChatGPT to write a competitive analysis about the financial industry in Orlando, FL. While ChatGPT’s market research capabilities are limited, I was surprised to see that it wrote a competitive analysis for me. Instead of mentioning specific competitors, I suggest focusing on a specific niche and location.
- Why is branding important?
- What should I include in my branding strategy?
- How can I create a powerful branding voice?
If you’re using ChatGPT to help you write branding content or to create a branded voice for you, you’ll have to be as specific as possible. As you can see in the example above, ChatGPT’s advice was very vague.
- I own [industry] business and my target audience is [age group, income level, marital status, etc.]. Suggest branding voice ideas.
- Outline a 400-word article about creating a style guide for a branded voice.
- Write a 200-character Twitter post about how my [industry] company uses our branding to improve [characteristic].
In this example, I asked ChatGPT to offer some branding ideas for a company selling cat products to Millennials and Gen Zs. I also added additional information, such as marital status and income, but ChatGPT seemed more focused on the age group.
I love using ChatGPT to give personalized examples that you may not find on a lot of blogs or other forms of content.
In the above example, ChatGPT explained some factors that entice the Millennial and Gen Z age groups and even offered some copy suggestions using that branded voice.
Marketing Mix (Product, Price, Place, Promotion)
- How can I use the 4 Ps of marketing in my campaign?
- Write an outline for a 1,000-word article on the 4 Ps of marketing.
- Create a 200-word marketing plan that uses the 4 Ps of marketing.
For this example, I asked ChatGPT to write a 4P marketing plan for a makeup company that’s promoting their smoky eyeshadow palettes. If you want to follow a similar strategy, I suggest breaking down each P individually and asking ChatGPT to elaborate on them.
- What kind of product copy will best reach my target audience? Describe your business and products.
- How can I use the product part of the 4Ps?
- Write [word count] promotional product copy for [product].
- What type of pricing should I mention in my 4P marketing plan?
- Write a 100-character Instagram copy promoting our low prices for [blank] product.
- Write a five-word title for a Google Search ad promoting an upcoming sale.
- What are the best outlets to place my products?
- I sell [blank] products/services. Recommend some placement strategies.
- Write me a market analysis for in-store vs. online placements.
- Write me a 100-character promotional ad copy for [product].
- What are the best promotional channels for my industry?
- Create a four-step promotional strategy for my [niche] business.
ChatGPT Prompts for Consumer Behavior and Psychology
Consumer Decision Process
- Create a 200-word map of the customer decision process.
- How do customers make purchase decisions in my industry?
- What are the steps in the customer decision process?
I said it before and I will say it again – a problem I have with ChatGPT is it will write way too much content, even if I specify a word count. In this example, ChatGPT wrote more than the 200-word limit (I had to stop it and cut off extra text in the screenshot).
If you hover your mouse over your prompt and look at the far right, you will see an “edit” icon where you can edit anything from your previous prompt. ChatGPT will re-generate your corrections.
Customer Journey Mapping
- Create a customer journey map for my [niche] business
- Write the outline for a 4,000-word guide on customer journey mapping
- What should I include in my customer journey map for my [niche] business?
Since the customer journey map involves many steps, I suggest making prompts for each step, if applicable.
- Suggest ways to use social media in the customer journey awareness stage.
- Create a 100-word brief about using content marketing for the customer journey.
- Write a 200-word customer profile for those in the awareness stage.
- How do I establish my business as a trustworthy source of information?
- Create a 100-word content marketing plan to attract my customers in the research phase.
- Write a 300-word loyalty program copy for my [niche] business.
- Write a 40-character chatbot script for leads in the consideration stage.
- Write a 100-word description for [product] that will convert leads.
- Write a 1,000-word auto-generated “thank you for purchasing” email.
- Create a 400-word retargeting campaign for the post-purchase phase.
I noticed ChatGPT has been asking for response feedback more frequently, specifically when I edit prompts. For example, I had issues getting ChatGPT to write acceptable chatbot scripts. Once they produced a script I liked, they asked me this question. I suggest responding, since OpenAI collects user feedback to improve this system.
- Write an outline for a 4,000-word guide on behavioral economics.
- Share some important theories on behavioral economics.
- What’s the history of behavioral economics?
ChatGPT Prompts for Influencer and Affiliate Marketing
Building Relationships with Influencers
- Recommend 10 strategies to build better relationships with influencers.
- Write an outline for a 900-word article about building relationships with influencers.
- Is relationship building different with micro-influencers?
Affiliate Program Management
- Write an outline for a 1,000-word article about affiliate program management.
- How can my [niche] business manage affiliates?
- Recommend affiliate program management software.
Collaborative Marketing Strategies
- Write a 100-word collaborative marketing plan.
- Recommend collaborative marketing strategies.
- Write an outline for a 900-word article about collaborative marketing strategies.
ChatGPT Prompts for Traditional Marketing
- Write an outline for a 1,000-word article about using print advertising in the modern day.
- Recommend types of print advertising.
- Write a 40-character print ad copy for my [niche] business.
Direct Mail Marketing
- Write a 500-word direct mail marketing strategy.
- Is direct mail marketing illegal?
- List some benefits of direct mail marketing in the digital age.
While ChatGPT can’t offer insights after September 2021, it can answer your prompt if you give it a general time frame. In this example, I mentioned “the digital age” instead of the current year. This way, ChatGPT still provides relevant insight you can use in your research or article.
TV and Radio Advertising
- Write a 200-word TV advertising script for my [niche] business.
- Create an outline for a 1,000-word article about adding TV advertising to your strategy.
- Why is TV advertising still important?
- Write a 40-word radio ad script for my [niche] business.
- Write an outline for a 1,000-word guide to radio advertising.
- Is radio advertising still effective in the digital age?
Even though this section is on traditional marketing, don’t forget that these ad types are also relevant in the modern age with OTT and streaming ads. Here are some additional prompts that may better relate to your TV and radio ad strategy:
- Write an outline for a 500-word article about OTT advertising.
- What are the requirements to advertise on Netflix, Hulu, Disney+, Amazon Prime, Peacock, etc.
- Why is OTT advertising trending?
- Write a 40-word script for a Spotify ad.
- What are Spotify’s advertising requirements?
- Write an outline for a 1,000-word article about advertising on Spotify.
- Write an outline for a 3,000-word guide on outdoor advertising.
- What’s the difference between outdoor and out of home advertising?
- Should my [niche] business invest in outdoor advertising?
- Write 50-character ad copy for my [niche] company’s billboard.
- Is bus stop advertising worth it?
- Recommend digital screen advertising ideas.
Even though this section is about outdoor advertising, out of home advertising is still effective. Here are some additional prompt recommendations.
- Is mall advertising still effective?
- Write an outline for a 2,000-word article about airport advertising.
- Write a 300-character script for a movie theater ad.
Related Content: AI for Marketing: Best Examples of How AI Helps in Advertising
ChatGPT Prompts for Event Marketing
Trade Show Marketing
- Write an outline for a 1,000-word guide on trade show marketing
- Recommend some trade show marketing ideas.
- Write a 50-character copy for my LinkedIn trade show ad.
- Recommend webinar marketing strategies.
- How to do webinar marketing.
- Write an outline for a 500-word guide on webinar marketing.
- Write an outline for a 500-word guide on experiential marketing.
- Recommend some examples of experiential marketing.
- Why is experiential marketing right for my business?
Even though this section is about event marketing, experiential marketing is a tactic you can add to your entire campaign. That’s why it’s a good idea to create more specific prompts on experiential marketing.
- Recommend some design ideas for my event pop-up display.
- Recommend some examples for experiential marketing at a concert.
- Write an outline for a 3,000-word article about event exhibits and experiential marketing.
- Recommend some VR experiential marketing examples.
- What type of businesses should use gamification in experiential marketing?
ChatGPT Prompts for Public Relations and Corporate Communications
Press Release Writing
- How do you write a press release versus a blog?
- Write me a 200-word press release about [blank].
- What are some press release writing tips?
For this example, I asked ChatGPT to write me a press release for a guitar player. This will take lots of editing, since ChatGPT’s writing is very generalized.
Music publicists may be promoting a guitar player’s new album, tour or anything else specific. ChatGPT also doesn’t include quotes, interviews or other press the artist has already received. This is still a decent template or first draft to use.
- Recommend some crisis management strategies.
- Write an outline for a 2,000-word article about crisis management.
- Write a 500-word crisis management plan for my [niche] business.
Corporate Social Responsibility
- Write 100-word web copy for corporate social responsibility.
- Write an outline for a 500-word article about corporate social responsibility.
- What are different types of corporate social responsibility?
As with all the copy that ChatGPT writes, always read back over to ensure that the writing is high-quality and fits your brand. But you’ll especially want to pay close attention if ChatGPT writes any copy that describes your corporate social responsibility.
This example is pretty poorly written and vague. Again, to make it sound more like your business, include personal details about the CEO, the charity and any donations, and add some quotes.
ChatGPT Prompts for Ethics in Marketing
Ethics in marketing refer to principles and standards that define acceptable conduct in marketing activities. They’re crucial because ethical marketing fosters trust and respect among consumers, enhances a company’s reputation, and ultimately leads to customer loyalty and positive business outcomes.
Ethical Advertising Practices
- Create a 5-step advertising campaign that uses ethical strategies.
- What are key ethical advertising concerns?
- Write an outline for a 2,000-word guide on ethical advertising.
I will cover some ethical advertising specifics in the next couple of sections, but I wanted to include additional stereotyping and inclusion ad prompts in ChatGPT.
- Give me 2 examples of stereotypes in bad advertising
- Write a 100-word ad copy stating the importance of inclusion.
- List some examples of cultural stereotyping in advertising.
Data Privacy and Security
- What’s the difference between data privacy and data security in advertising?
- List four things that exploit data in advertising.
- Write an outline for a 2,000-word article about the differences between data privacy and security.
- Why is data privacy important in advertising?
- List some data privacy compliance suggestions for advertisers.
- Write a 300-word explanation about data privacy in advertising.
- List some best practices for data security in advertising.
- Why is data security important in advertising?
- Write a 200-word email for my [niche] company explaining how we use data security in advertising.
Remember that ChatGPT can only produce knowledge before September 2021, so it won’t be able to provide content on new data privacy laws and any updates to existing ones.
Sustainable and Green Marketing
- What’s the difference between sustainable and green marketing?
- Write an outline for a 3,000-word guide on the differences between sustainable and green marketing.
- Write a 40-character ad copy about sustainability and going green.
Since there are differences between sustainable and green marketing, it’s best to put in specific ChatGPT prompts for both topics.
- Write an outline for a 2,000-word guide on sustainable marketing.
- Create a 300-word sustainable marketing plan for my [niche] business.
- Write a 200-character Tweet about my company’s devotion to sustainable marketing.
- Write a 100-word intro for an article about green marketing.
- Write an outline for a 4,000-word guide about green marketing.
- Create a 200-word green marketing plan for my [niche] business.
Always revise any blog text that ChatGPT creates. The CTA is pretty redundant, so I would either rewrite it or go back to ChatGPT.
I tried a few different prompts to get ChatGPT to write the introduction I envisioned, but asking it to decrease the word count was the best practice to take out any repetition. If this is too short for your introduction, you can always use this section as a CTA.
Limitations of ChatGPT
ChatGPT can be a powerful tool for generating unique and high-quality content, but it does have limitations.
For instance, the AI model is only as good as the data it was trained on, so it may not always produce accurate or appropriate content. As mentioned earlier, ChatGPT can only answer based on the information that it has been trained on.
Additionally, ChatGPT is not able to fully understand the context or nuances of certain situations, and therefore may produce unrealistic or irrelevant content.
Let’s take a closer look at the top limitations of ChatGPT:
1) Built-in Biases
ChatGPT is trained on a dataset from the world wide web, which can include biases. These biases can be reflected in the responses generated by the model.
Steven T. Piantadosi of the University of California, Berkeley’s Computation and Language Lab published a series of tweets that pointed out the built-in biases by ChatGPT.
Here are some examples:
Another type of bias may be more harmless than the above examples, but it’s still a skewed point of view. This is from Search Engine Journal:
“Here’s an example of how the bias changes the output.
I asked ChatGPT to write a story in the style of Raymond Carver and another one in the style of mystery writer Raymond Chandler.
Both stories had upbeat endings that were uncharacteristic of both writers.
In order to get an output that matched my expectations I had to guide ChatGPT with detailed directions to avoid upbeat endings and for the Carver-style ending to avoid a resolution to the story because that is how Raymond Carver’s stories often played out.”
Additionally, there are several studies that say that ChatGPT has left-wing bias:
And it is not politically neutral.
2) Limited Knowledge Base
ChatGPT’s knowledge base only goes up until 2021. This means that it is not capable of learning new information, so it can only generate responses based on the data it was trained on. It doesn’t have the ability to learn or adapt to new information.
Moreover, it can’t crawl the web, so you can’t simply ask ChatGPT to share 2023 stats on SEO. Since it can’t browse the internet, it can’t perform things that Google can do.
When I asked ChatGPT to share a list of 2023 marketing stats, it returned a list of old stats and clearly said “I’m sorry, as my knowledge cutoff is 2021, I do not have information about marketing stats for 2023.”:
Hence, you should not use ChatGPT if your work requires the latest research, since the information it returns will be outdated (if you consider 2021 outdated).
3) Lack of Originality
ChatGPT is a language model and its responses are based on patterns in the training data that it was exposed to. It can provide answers that are repetitive or lack full originality.
Therefore, you need to be cautious about using the output it generates and avoid publishing the content directly on your website or in your blog post without first verifying it.
Remember, Google technically penalizes AI-written content, although they admit that they can’t possibly identify all AI content.
When Aaron Leong set out to use leading duplicate content detectors to see if ChatGPT’s content could be flagged as plagiarism, most were unable to detect plagiarism in the content.
Some reports show that ChatGPT-derived text can score as low as 5% for plagiarism when tested. But with some tools, under 20% is considered acceptable. Keep in mind that what is acceptable depends on the specific tool used and the type of copy being tested.
To put this to the test, I asked ChatGPT to prepare an article of around 500 words on the topic “what is cybersecurity?”
The output was excellent in terms of grammar and the concept explained.
However, when I checked the content for plagiarism on Grammarly, it shows 11% plagiarism:
I tried different prompts and most of the time, the plagiarism was between 5-15%. In one instance, it was around 28%.
Therefore, you should make absolutely certain that you check the output for plagiarism since Google and other search engines penalize sites that publish AI and/or duplicate content with the intent to manipulate search engine results.
A few good AI detector and plagiarism tools are:
4) Limited Scope of Human Questions
Humans generally don’t ask very good questions and thus the answers from AI are limited.
When writing questions for ChatGPT, it’s necessary to:
- be clear and specific
- use keywords and phrases to help the model understand the content of your question
- avoid using overly complex or technical language
- provide background information or context to help the model understand the question better
For example, when I asked “How can I care for my dog?”, the answer returned was a collection of general tips on dog grooming:
When I provided more context to my question and asked “How can I care for my 6 month old cocker spaniel?”, the answer was specific to the Cocker Spaniel dog breed:
Now let’s suppose you want to find some facts about the crane machine and ask ChatGPT to find this info for you. It will likely return facts about the crane bird and not the crane machine:
If there’s any ambiguity about the topic, you need to explicitly tell the chatbot to share facts about, in this case, the crane machine:
The more context you provide, the more accurate answers you will get.
5) Wrong Answers
The average rate of obtaining correct answers from ChatGPT is low.
The programming Q&A site Stack Overflow has temporarily banned the use of ChatGPT because the answers provided by the tool are harmful to users who are asking on the site and looking for correct answers.
When I asked ChatGPT a logical question about guessing which word in a list does not belong, the answer returned was incorrect. ChatGPT says “Yard does not belong to the others as it is a unit of length measurement while the others are units of weight measurement.”
In fact, the correct answer is kilogram, as it is a unit of weight measurement, while the others are units of length measurement.
When I asked a general knowledge question on the cricket world cup, it again returned an incorrect answer. I asked, “How many times has India won the cricket world cup?” and the answer returned was “Once.”:
The correct answer is two times. India won the cricket world cup twice, first in 1983, and then in 2011.
And, finally, here are some of the noted limitations directly from OpenAI:
- “ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. For instance, it will confidently state clearly wrong responses, like “it takes 9 women 1 month to make a baby.”
- ChatGPT is sensitive to tweaks to the input phrasing or attempting the same prompt multiple times. Given one phrasing of a question, the model can claim to not know the answer, but given a slight rephrase, can answer correctly. For instance, one expert claims that it makes stuff up 15%–20% of the time.
- The model is often excessively verbose and overuses certain phrases, such as restating that it’s a language model trained by OpenAI. These issues arise from biases in the training data (trainers prefer longer answers that look more comprehensive) and well-known over-optimization issues.
- Ideally, the model would ask clarifying questions when the user provided an ambiguous query. Instead, our current models usually guess what the user intended.
- [T]he model…will sometimes refuse inappropriate requests [and] will sometimes respond to harmful instructions or exhibit biased behavior. We’re using the Moderation API to warn or block certain types of unsafe content, but we expect it to have some false negatives and positives for now.”
Therefore, you should always be careful before using ChatGPT’s text or codes in your work.
Final Word on ChatGPT Prompts for Marketing
In conclusion, ChatGPT can be a powerful tool for marketers looking to supercharge their efforts. The ability to generate high-quality, human-like text at scale can help with tasks such as content creation, ad copy and headlines, social media posts, and customer service.
However, it is important to remember that ChatGPT is still a machine and may not always produce perfect results. Careful consideration, monitoring and plagiarism checking should be used when incorporating this tool into your marketing strategy.
The more specific and clear prompts you provide, the better ChatGPT can help you achieve your marketing goals and take your efforts to the next level.
Try out the pre-written prompt examples listed in this article to unleash your creativity and explore the power of this tool!
Check out our video “How Marketers Can Take Advantage of ChatGPT’s Full Potential“:
If you need help leveraging AI to meet your business goals and keep up with the competition, Single Grain’s AI experts can help!👇
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Additional content by Stephanie Jensen.
ChatGPT Prompts FAQs
What are prompts for ChatGPT?
Prompts for ChatGPT are instructions or questions that users provide to guide the conversation or elicit specific responses from the AI tool. Here are some examples of prompts that could be used with ChatGPT:
- Simple Inquiry: “What’s the weather like today?”
- Instructional: “Explain the theory of relativity in simple terms.”
- Creative Writing: “Write a short story about a robot learning to paint.”
- Problem-Solving: “How do I fix a leaky faucet?”
- Role Play: “Pretend you are a detective solving a mystery.”
- Data Processing: “Summarize the key points from this data set.”
- Learning and Education: “Teach me about the history of the Roman Empire.”
- Conversation: “Let’s chat about your favorite movies.”
- Opinion: “What do you think about artificial intelligence in healthcare?”
- Technical Support: “Guide me through installing new software.”
The more specific and clear the prompt, the more accurately ChatGPT can generate a relevant and useful response.
Can ChatGPT help with marketing?
Yes, ChatGPT can assist with various aspects of marketing by providing insights, generating content and helping to strategize, like, for example:
- Content Creation: It can generate creative content for blogs, social media posts, advertisements, product descriptions and more, based on the guidelines you provide.
- Brand Messaging: ChatGPT can help articulate brand messaging by creating compelling narratives and unique value propositions that resonate with your target audience.
- Email Campaigns: It can draft email marketing content, from promotional offers to newsletters, helping to engage subscribers effectively.
- SEO: ChatGPT can help with keyword research and write SEO-friendly content to improve search engine rankings and drive organic traffic.
- Market Research: While it cannot conduct new research, ChatGPT can help analyze existing data and summarize research findings.
- Social Media Strategy: The AI can assist in developing social media strategies, including content calendars and engagement tactics.
- Ad Copywriting: It can produce creative ad copies for various platforms, which can then be tested for effectiveness.
- Customer Service Scripts: It can write scripts for customer service representatives to use in various scenarios, ensuring brand consistency.
Remember, while ChatGPT can generate suggestions and content, human oversight is crucial to ensure accuracy, compliance with brand standards, and alignment with marketing strategy goals.
How do you use ChatGPT for marketing campaigns?
Using ChatGPT for marketing campaigns involves leveraging its capabilities to enhance various elements of the campaign. Here’s a short, step-by-step guide on how you might use ChatGPT:
- Campaign Planning:
- Brainstorming: Use ChatGPT to brainstorm ideas for campaign themes, slogans, and creative concepts.
- Strategy Formulation: Ask ChatGPT to help outline a content strategy that aligns with your campaign goals.
- Content Creation:
- Ad Copy: Generate compelling ad copy for different platforms (social media, PPC, email).
- Blog Posts: Create informative and engaging blog content that can be used to support the campaign narrative.
- Social Media Posts: Develop creative posts tailored to each social media platform to drive engagement.
- Email Marketing:
- Email Sequences: Craft email sequences for nurturing leads, from the initial contact to post-purchase follow-up.
- Newsletter Content: Produce regular newsletter content that updates subscribers on the campaign progress and offers.
- SEO and Online Presence:
- Keyword Suggestions: Ask ChatGPT for keyword suggestions to optimize your campaign content for search engines.
- FAQs and Help Articles: Create FAQ sections or help articles that address common customer inquiries related to your campaign.
- Market Research and Analysis:
- Competitor Analysis: Use ChatGPT to summarize information about competitors’ marketing efforts.
- Trend Analysis: Ask ChatGPT to analyze online discussions and trends that could impact your campaign strategy.
- Customer Interaction:
- Chatbot Scripts: Develop scripts for chatbots to handle customer queries related to the campaign.
- Response Templates: Create templates for social media responses and customer service replies.
- Performance Review:
- Data Analysis: Use ChatGPT to help interpret campaign data and analytics, providing insights into performance.
- Report Generation: Generate reports summarizing campaign results and learnings.
- A/B Testing Ideas: Generate ideas for A/B testing different elements of your campaign, such as headlines or call-to-actions (CTAs).
- Feedback Interpretation: Ask ChatGPT to help understand customer feedback and suggest improvements.
- Cultural Adaptation: If your campaign is international, use ChatGPT to help adapt your content to different cultural contexts.
When using ChatGPT for marketing campaigns, always ensure that the final content is reviewed and refined by human marketers to maintain brand voice, ensure factual accuracy, and align with the overall marketing strategy.
- Campaign Planning:
How can marketers use ChatGPT?
Marketers can leverage ChatGPT across multiple facets of their work, such as generating creative content for blogs and social media, crafting persuasive ad copy, personalizing email campaigns, and responding to customer inquiries. It’s also useful for SEO optimization, summarizing market research, and aiding in competitive analysis.
Keep in mind that although ChatGPT can significantly enhance productivity and creativity, its output should always be carefully reviewed by human experts to make sure it’s accurate and aligns with your brand’s voice.
What are the ChatGPT prompts for social media marketers?
Social media marketers can use a variety of ChatGPT prompts to aid in content creation, engagement strategies, and campaign management. Here are several prompts tailored for different social media marketing needs:
- Content Ideas: “Generate a list of content ideas for a health food brand’s Instagram for the next month.”
- Hashtag Suggestions: “What are some trending hashtags related to eco-friendly travel?”
- Engagement Boosters: “Suggest ways to increase engagement on a fashion retailer’s Twitter account.”
- Campaign Concepts: “Create a concept for a social media campaign promoting a new line of sustainable activewear.”
- Copywriting: “Write a compelling Facebook post for a coffee shop’s new seasonal blend launch.”
- Customer Interaction: “Draft responses to common customer service inquiries about product availability on social media.”
- Analytics Interpretation: “Explain what a sudden spike in Instagram engagement could indicate.”
- Event Promotion: “Develop a promotional plan for an upcoming webinar on social media marketing.”
- Influencer Collaboration: “Outline a proposal for a partnership with a fitness influencer on Instagram.”
- Community Management: “How should a brand respond to negative comments on social media?”
- Ad Copy: “Create ad copy for a LinkedIn campaign targeting professionals interested in project management software.”
- User-Generated Content: “Propose a strategy to encourage user-generated content for a pet supplies brand.”
- Competitive Analysis: “Compare our main competitor’s social media activity to our own over the last quarter.”
- Crisis Management: “Draft a statement addressing a service outage for our customers on Twitter.”
- Video Content Ideas: “List ideas for TikTok videos that could go viral for a streetwear brand.”
What are the best ChatGPT prompts?
“Best” is, of course, subjective, but effective prompts are typically clear, specific and structured to guide the AI towards delivering the desired output. Here are a few examples of well-constructed prompts (i.e. best ChatGPT prompts):
- Creative Writing: “Write a short story set in a dystopian future where AI has taken over most jobs, focusing on one human’s struggle to find meaning.”
- Business Strategy: “Outline a business plan for a startup focused on sustainable packaging solutions, including market analysis, marketing strategy, and revenue projections.”
- Educational Content: “Explain the concept of photosynthesis to a 5th-grade student using simple language and analogies.”
- Technical Explanation: “Describe how blockchain technology works, and provide three practical applications in finance.”
- Cooking: “Suggest a vegetarian three-course meal plan, including recipes that use seasonal ingredients.”
- Fitness Planning: “Develop a 6-week beginner workout program for someone with no prior exercise experience.”
- Productivity Hacks: “What are five uncommon productivity hacks for remote workers?”
- Language Learning: “Create a list of common phrases in Spanish that a tourist would find useful, with phonetic pronunciation.”
- Coding Help: “Explain how to use a for loop in Python to iterate over a list, and provide an example.”
- Marketing Insights: “Analyze the potential impact of social media influencers on brand awareness in the beauty industry.”
- Travel Planning: “Plan a 7-day itinerary for a cultural trip to Japan, including must-visit historical sites.”
What are some cool prompts?
“Cool” prompts often involve creative, unusual or thought-provoking scenarios. They can engage ChatGPT’s capabilities to entertain, tell stories, teach or speculate on hypothetical situations. Here are some cool prompts to inspire your own explorations with ChatGPT:
- Alternate History: “What if the internet was invented in the 18th century? Write a diary entry from the perspective of a contemporary inventor describing it.”
- Futuristic Technology: “Describe a day in the life of someone living in 2150 with advanced AI at their disposal for every task.”
- Fantasy World-Building: “Create a detailed description of a fantasy city where magic is used for everyday tasks instead of technology.”
- Science Fiction Plot Twist: “Write a story where it’s revealed that Earth is actually a reality TV show for aliens.”
- Mystery Puzzle: “Start a detective story but leave clues throughout for me to guess the culprit.”
- Philosophical Questions: “If AI develops consciousness, what rights should it have? Discuss from the AI’s perspective.”
- Time Travel Adventure: “I’m a time traveler who just arrived in Renaissance Italy. Help me blend in and avoid suspicion.”
- Cross-Genre Story: “Tell a tale that combines elements of a Western with space exploration.”
- Personalized Superhero: “Design a superhero based on my interests: chess, jogging, and painting.”
- Artificial Intelligence Ethics: “Debate the ethics of AI in decision-making in a mock trial setting.”
- Historical Figure Interview: “Write a script for a podcast interview with Nikola Tesla if he were alive today.”
- Alien Tourism: “Draft a travel brochure for aliens visiting Earth, highlighting must-see natural wonders.”
- Conspiracy Theory Creation: “Devise a conspiracy theory about why socks always go missing from the laundry.”
What are the 500 digital marketing prompts most used by internet marketers?
Listing 500 distinct prompts would be quite extensive and not practical here, but we can certainly write a few of the more commonly used prompts that internet marketers might use:
- Content Creation: “Generate blog post topics for a [niche] website.”
- SEO: “Suggest keywords for articles about [topic].”
- Social Media Updates: “Write a tweet promoting our new [product/service].”
- Ad Copy: “Create ad copy for a Facebook campaign targeting [demographic].”
- Email Campaigns: “Draft an email sequence for our product launch.”
- Product Descriptions: “Write a compelling product description for [product].”
- Landing Pages: “Outline a high-converting landing page for our [service].”
- Marketing Strategies: “Develop a digital marketing strategy for a [industry] business.”
- Brand Storytelling: “Tell a story that highlights our brand’s mission.”
- Competitor Analysis: “Summarize the social media strategy of our competitor.”