Eric Siu

How to Earn ChatGPT Citations With Digital PR (Not Another SEO Page)

How to Earn ChatGPT Citations With Digital PR (Not Another SEO Page) Your company has published another useful article, but ChatGPT still recommends competitors and cites other sources. Before commissioning…

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78665What’s New In Digital Marketing Blog

Eric Siu

Marketing School

McKinsey's Role in Nike's $223 Billion Loss

Nike shifted from brand ads to retargeting for measurable results.

78667What’s New In Digital Marketing Blog

Eric Siu

Marketing School

Why Neil's Agency Is Still Growing

Be honest about business to keep opportunities flowing.

78663What’s New In Digital Marketing Blog

Eric Siu

Marketing School

Nike's $223B Mistake, Tesla's Fix, $500M AI Ad Machine

The video discusses agency growth, Nike's $223 billion loss, and AI's impact on marketing.

78664What’s New In Digital Marketing Blog

Eric Siu

Marketing School

Digital PR: Get Cited by ChatGPT

Digital PR focuses on optimizing for mentions rather than links.

78661What’s New In Digital Marketing Blog

Eric Siu

Level Up Your Marketing Without Increasing Your Headcount

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