Conversational Marketing: The ChatGPT Ads Approach
Eric Siu

Learn what conversational marketing is, why it is so effective, and how ChatGPT ads are taking it to the next level.

GEO vs ChatGPT Ads: Organic vs Paid AI Strategy
Eric Siu

Learn the difference between GEO vs ChatGPT ads and how to use them together to create a comprehensive AI visibility strategy.

AEO and ChatGPT Ads: Complementary Strategies for AI Visibility
Eric Siu

Learn how to use AEO and ChatGPT ads together to create a comprehensive AI visibility strategy. This guide will walk you through the basics.

ChatGPT Marketing: Strategies for 2026
Eric Siu

Discover the top ChatGPT marketing strategies for 2026. This guide explores how to use ChatGPT for content creation, SEO, and social media.

AI-Based Budget Reallocation Between SEO and PPC
Eric Siu

Learn how AI media mix modeling links SEO and PPC decisions. Discover methods to measure incremental impact and guide data-driven search.

Using AI to Detect When Paid Search Is Masking SEO Decay
Eric Siu

Learn how paid search masking SEO hides organic decay. Discover patterns, AI-based detection methods, and ways to protect acquisition.

Using LLMs to Predict When Paid Media Should Replace SEO Efforts
Eric Siu

AI SEO vs PPC is shifting in the era of AI search. Learn a data-driven framework to model returns and rebalance budgets.

How AI Search Is Changing Brand vs Non-Brand Paid Search Strategy
Eric Siu

Explore AI paid search strategy shifts as AI reshapes SERPs. Learn how to adjust auctions, budgets, and measurement.

Designing Landing Pages for Users Who Skipped Google Entirely
Eric Siu

Learn how to design LLM traffic landing pages for answer-native visitors. Adapt layouts, messaging, and flows to validate AI referrals.

How Creative Agencies Can Rank in AI “Best Agency For…” Queries
Eric Siu

Discover agency GEO optimization for AI-driven “best agency” queries. Learn how to align positioning, pages, and signals here.

How Healthcare Advertisers Can Use AI Safely in Paid Campaigns
Eric Siu

Learn how healthcare PPC AI can support compliant patient acquisition. Discover frameworks to govern automation and protect privacy.

How E-Commerce Brands Can Convert LLM-Driven Traffic
Eric Siu

Explore e-commerce CRO LLM strategy for LLM-driven traffic. Learn how AI-referred shoppers behave to design pages, funnels, and tests,

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