AI-Based Budget Reallocation Between SEO and PPC
Eric Siu

Learn how AI media mix modeling links SEO and PPC decisions. Discover methods to measure incremental impact and guide data-driven search.

Using AI to Detect When Paid Search Is Masking SEO Decay
Eric Siu

Learn how paid search masking SEO hides organic decay. Discover patterns, AI-based detection methods, and ways to protect acquisition.

Using LLMs to Predict When Paid Media Should Replace SEO Efforts
Eric Siu

AI SEO vs PPC is shifting in the era of AI search. Learn a data-driven framework to model returns and rebalance budgets.

How AI Search Is Changing Brand vs Non-Brand Paid Search Strategy
Eric Siu

Explore AI paid search strategy shifts as AI reshapes SERPs. Learn how to adjust auctions, budgets, and measurement.

Designing Landing Pages for Users Who Skipped Google Entirely
Eric Siu

Learn how to design LLM traffic landing pages for answer-native visitors. Adapt layouts, messaging, and flows to validate AI referrals.

How Creative Agencies Can Rank in AI “Best Agency For…” Queries
Eric Siu

Discover agency GEO optimization for AI-driven “best agency” queries. Learn how to align positioning, pages, and signals here.

How Healthcare Advertisers Can Use AI Safely in Paid Campaigns
Eric Siu

Learn how healthcare PPC AI can support compliant patient acquisition. Discover frameworks to govern automation and protect privacy.

How E-Commerce Brands Can Convert LLM-Driven Traffic
Eric Siu

Explore e-commerce CRO LLM strategy for LLM-driven traffic. Learn how AI-referred shoppers behave to design pages, funnels, and tests,

How Law Firms Can Earn Citations in AI Legal Recommendation Queries
Eric Siu

Learn how law firm GEO shapes AI legal recommendations. Discover steps to align content, local SEO, and authority.

How EdTech Companies Can Improve Visibility in AI Learning Queries
Eric Siu

Discover EdTech GEO strategies to appear in AI learning answers. Learn how generative engines rank EdTech content.

GEO for Healthcare: How Clinics Can Appear in AI Medical Queries
Eric Siu

Learn how healthcare GEO shapes AI medical queries and clinic visibility. Discover a compliant playbook to appear in AI citations.

How LLMs Rank DTC Brands for “Best Product For…” Searches
Eric Siu

Explore how DTC LLM rankings influence AI assistant “best product for” lists. Learn the signals, data tactics, and playbook here.

startGrowing
Level Up Your Marketing Without Increasing Your Headcount
Work With Us
Ask AI about Single Grain