Prompt-Based SEO: How SEOs Can Influence AI Answers Through Prompt Patterns
Eric Siu

Learn prompt-based SEO to help answer engines read, summarize, and cite your pages. Discover frameworks and prompt templates here.

Synthetic SERP Testing: Using AI to Predict Rankings Before Publishing
Eric Siu

Learn synthetic SERP testing to preview rankings, snippets, and AI overviews before publishing. Follow this guide to test content ideas.

Google AI Content Guidelines for SEO Pros | What to Know
Eric Siu

Google AI Content Guidelines explained with people-first steps. Learn E-E-A-T tactics and a compliance checklist to reduce spam risk.

How to Measure AI Content ROI With Cost-Benefit Analysis
Eric Siu

Discover AI Content ROI measured with a finance-ready model. Learn to quantify costs, incremental lift, and EBIT impact with governance.

AI SEO Metrics for Generative Search Success in 2025
Eric Siu

Discover AI SEO metrics for generative search visibility. Learn to track citations, entity authority, and coverage.

AI Content Structure for AI Search Snippets: Length vs Depth
Eric Siu

Discover how to create an AI Content Structure that earns AI snippets. Learn answer-first formatting and extractable blocks here.

AI SEO Mistakes to Avoid When Over-Automating Content
Eric Siu

AI SEO mistakes are rising as over-automation increases. Learn guardrails, a human-in-the-loop workflow, and a governance checklist.

Predictive SEO With AI to Anticipate Trends and Content Gaps
Eric Siu

Read our predictive SEO guide to forecast demand and publish before peaks. Learn data sources, prioritization, and AI workflows.

Multimodal SEO for Image and Voice AI Search Results
Eric Siu

Read our multimodal SEO guide for AI Overviews, images, video, and voice. Learn a step-by-step framework, schema, and measurement model.

Adapting Content to AI Search Intent With User Intent 2.0
Eric Siu

AI Search Intent is reshaping SEO. Learn a practical framework for earning citations in AI Overviews and mapping multistep queries.

Entity SEO for AI Search Prioritizes Topics, Not Keywords
Eric Siu

Read our Entity SEO guide on shifting from keywords to topics. Learn the framework, steps, tools, and KPIs to build entity-first content.

How to Run an AI Content Refresh for Generative Search
Eric Siu

Read our AI Content Refresh guide to update legacy pages for generative search. Learn a framework, AI Overview checklist, and governance.

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