Best SaaS Content Marketing Agency: Top 5 Choices for 2022

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Content marketing is one of the most valuable tools in any company’s digital arsenal: 97% of survey respondents in 2021 said they believed content marketing was an important part of their overall advertising strategy.

For SaaS companies, content is particularly valuable, because it plays a vital role in forming the relationships you need with your target audience to ensure long-term subscriptions and repeat sales.

Unfortunately, finding the time to write and manage a successful SaaS blog can be challenging for a business leader. That’s why so many companies wind up hiring a SaaS content marketing agency.

To make it easier for you, we've curated a list of the top 5 SaaS content marketing agencies. Read on to see which is best for you.


TABLE OF CONTENTS: ↓


What Is a SaaS Content Marketing Agency?

A SaaS content marketing agency is a company committed to helping you accelerate the results from your content marketing efforts online. These professionals do everything a standard content marketing agency does, but with a distinct focus on earning more recurring revenue for software-as-a-service brands.

SaaS content agencies are unique because they have an in-depth knowledge of the SaaS space, which they can use to build more effective content campaigns for your brand. Specializing in high-ROI marketing strategies, SaaS agencies usually focus on the following areas:

  • Strategy: Most SaaS content marketing agencies start by putting together an extensive strategy for you, with an in-depth insight into your brand. This strategy involves figuring out what kind of content is best for you to create, from blog posts and social media campaigns, to email marketing strategies, videos and podcasts. The strategy portion of the service may also include things like competitor analysis and gathering audience insights.
  • Content creation and promotion: Content marketing agencies help with the production of content for your marketing campaigns. This involves designing infographics, creating visual content, shooting videos, writing blogs, and countless other processes. They can also help ensure that your content gets the attention it deserves by doing extensive SEO research prior to writing, interacting with partners and influencers, and promoting your content.
  • Measurement: A major part of any good content marketing strategy is measuring the results of your campaigns. Your agency should be able to give you a deep insight into exactly which of your content strategies are delivering the best results. They’ll also use the information they collect about your content strategies to update and optimize your campaigns.

Get My Free SaaS Content Marketing Plan

 

The Benefits of Hiring a SaaS Content Marketing Agency

A SaaS content marketing agency is essentially an expert team committed to ensuring that you produce the content you need to stand out online. Content is an essential tool for any business hoping to generate attention and sales online. Without it, you simply can’t make an impact on your audience.

SaaS content agencies can create all kinds of content on your behalf, from YouTube videos to Facebook advertising campaigns, all while making sure you get the best possible ROI.

By working with a content marketing agency, you get a dedicated specialist capable of building your brand image and attracting new customers, so you can focus on other parts of running your business. Some of the benefits of working with a SaaS content agency include:

  • Expert input: These agencies can identify opportunities for you to grow your business through the production and promotion of content. They’ll help you to find the right channels for developing your SaaS company and ensure that are speaking to your target audience. Their knowledge in the software space will be invaluable to developing the best relationships with your audience.
  • Cost reductions: While hiring a content marketing agency can seem expensive at first, it does mean you can save a lot of time among your internal team members, which they can devote to other strategies for increasing sales and boosting business performance. Plus, because SaaS agencies know what works for software brands, you’ll spend less time experimenting with strategies and more time generating results.
  • Consistent content production: One of the hardest parts of successful content marketing is consistently coming up with high-quality content ideas. With a SaaS agency, you’ll be able to consistently produce a huge range of engaging and eye-catching content, across multiple channels and mediums. You’ll even be able to access skills and tools to create content you can’t access in-house, like graphic design and video production.
  • Stay on top of trends: Content marketers in the SaaS industry are experts at staying ahead of the curve. They’ll make sure you’re aware of any SaaS trends which might affect your business and help you to stay compliant with various regulations and algorithms when you’re producing content. SaaS content marketing agencies can even help to ensure that you don’t get penalized by Google in your SEO strategies.

Your content marketing agency can even help you to explore new forms of content which complement each other, like email and social media marketing, mixed with blog posts and videos.

Dive Deeper:
* How to Create a Killer SaaS Content Marketing Strategy
* 30 Actionable Content Marketing Tips for Digital Marketers
* SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

How to Choose a SaaS Content Marketing Agency

Content is king in the digital world, and every business needs to produce at least some high-quality content if they want any chance of standing out. As a result, there are thousands of content marketing agencies offering their services to SaaS brands.

While there’s no one-size-fits-all strategy for choosing the perfect SaaS content marketing company, there are a few important characteristics you can look for, such as:

Industry Expertise

Perhaps the most important thing to focus on when searching for a SaaS content marketing agency is a deep knowledge of your industry. Your choice of content marketing agency should be a company with extensive knowledge of the SaaS space, the kind of competitors you’ll be dealing with in your industry, and what kind of audience you want to reach.

To ensure a good level of industry expertise, it’s a good idea to ask to see case studies, testimonials, and reviews from other SaaS companies the agency has worked with. These forms of social proof will also give you an insight into the kind of service you can expect.

Learn More: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Content Production Skills

Once you’ve determined that your agency has a strong knowledge of your industry, the next step is considering their content production skills. The writers on the team should be able to emulate the tone and voice of your brand, helping to build a consistent personality for your company.

Any graphic designers or video creators should have a deep knowledge of your brand guidelines and be willing to work with you to create content that makes sense for your business. Make sure you know what kind of content you want to create in advance, so you can look for specialist skills in things like creating podcasts or webinars if necessary.

Excellent Reporting Skills

A good SaaS content marketing agency should be able to show you the evidence of their work paying off every step of the way. They’ll be able to set goals with your business, so you know which KPIs and metrics you should be tracking to determine if your campaigns are successful.

A strong content marketing agency should also have access to tools for creating various visual reports and insights to demonstrate their success. For instance, it helps to have a content marketing company who can show you your growth of traffic over time or how many sales you’ve earned based specifically on your content choices.

Learn More: Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

🚩 Red Flags to Watch Out For 🚩

Most content marketing companies will deliver a highly reliable inbound marketing service, but there are definitely some more problematic companies out there. When searching for your content marketing company, make sure you watch out for:

  • Ethical issues: Your agency should have a stance against important issues like inaccurate or misleading content, plagiarism, or creating socially inappropriate content, as well as pay-for-play content and various other ethnically murky problems.
  • Project management issues: You’ll need an agency that can help keep track of your content strategy in a transparent and easy-to-understand way. Watch out for any companies who fail to keep you involved in the content creation process.
  • SEO issues: While content marketing doesn’t always include SEO, your agency should have at least a basic knowledge of how to write effectively for both people and search engines.

Learn More: Vertical SaaS: The Future of SaaS Is in Niche Industries

The Top 5 SaaS Content Marketing Agencies

Successful content marketing is a lot of work. That’s why around 84% of marketers end up outsourcing their content creation. The issue for most companies is figuring out how to separate the reliable content agencies from the rest.

Here are some of the top SaaS content marketing agencies to consider hiring.

1) Single Grain

  • Specializes In: SaaS marketing, content marketing, high-ROI SEO campaigns
  • Top Clients: Amazon, Uber, Nextiva
  • Pricing: Custom based on your requirements

Single Grain - SaaS Marketing Agency

A full-service marketing agency offering everything from social media expertise to content marketing excellence, Single Grain is an excellent partner for SaaS companies. The brand’s in-depth knowledge of the software landscape (they built their own SaaS product, ClickFlow) makes them a fantastic choice for brands hoping to generate awareness.

With Single Grain, you’ll always get a personalized marketing service, tailor-made to suit your needs. The team will sit down with your business and gather as much information as possible about your target audience and content goals before assigning a specialist to start working on your content with you.

The agency's content marketing services include everything from LinkedIn and Facebook marketing to conversion rate optimization services, SEO, and content production. Essentially, whatever kind of content you might need to make an impact online, Single Grain will ensure that you have it. You only have to scroll through their own blog to see the type of quality content they're capable of producing. What’s more, with regular reports and analytics, you’ll be able to guarantee your efforts are making an impact.

If you want a custom-built approach to content marketing designed by SaaS experts with years of experience in your industry, Single Grain is a great choice.

Get My Free SaaS Content Marketing Plan

Check out this short content marketing video from Single Grain founder Eric Siu and Marketing School co-host Neil Patel:

2) Kalungi

  • Specializes In: SaaS marketing, digital campaigns
  • Top Clients: Clearwave, MediaPro, Clariti
  • Pricing: Custom based on your requirements

Kalungi home page

Another full-service marketing company that offers extensive content marketing strategies for SaaS brands, Kalungi is a fantastic choice for online advertising. The company has years of experience in the software space, which its team will leverage for every client when building customized marketing campaigns from scratch.

Kalungi’s marketing services include everything from marketing automation and branding to infrastructure creation, design, video production and content writing. They’ll even help you to hire and onboard a permanent marketing team if you need to.

A strong approach to excellent customer service is part of what makes Kalungi such a compelling choice for companies interested in content marketing services. The brand also has tons of customer testimonials and case studies from other SaaS brands, so you know you’re working with a business that has plenty of experience in your industry.

A wide range of services and a customizable approach to marketing which suits businesses of all sizes helps Kalungi to stand out in a cluttered market.

3) Simple Tiger

  • Specializes In: SaaS search marketing, content marketing
  • Top Clients: Bitly, Jotform, Totango
  • Pricing: Custom based on your requirements

SimpleTiger marketing agency home page

Committed to helping SaaS companies scale at speed, Simple Tiger delivers a comprehensive approach to content marketing which includes extensive SEO support. The company will evaluate your business carefully before coming up with a comprehensive strategy for how to get your brand found online.

Aside from content marketing, Simple Tiger can also help with extensive keyword research to help power both your organic and paid online campaigns. The brand also has experience with technical optimization for your website and can fix any issues you might have with UX which might be driving your customers away.

Integrating with your team and offering consistent feedback and support every step of the way, this agency takes a powerful and transparent approach to helping SaaS companies grow. They offer a range of services to build on the impact of your content, too, like link-building strategies to help you strengthen your authority online.

Simple Tiger keeps their customers up to date with strategy calls and work with their customers to ensure that they capture their voice and tone perfectly with every campaign.

Learn More: SEO Keyword Research Made Easy in 2022

4) Animalz

  • Specializes In: Content marketing, SEO, brand awareness
  • Top Clients: Clearbit, Zendesk, GoDaddy
  • Pricing: Custom based on your requirements

Animalz marketing agency home page

With a client list boasting some of the biggest names in the technology world, Animalz has quite a reputation as one of the best SaaS content marketing agencies around. The company has extensive experience working with start-ups, technology companies, and software brands alike, including big names like Intercom and Google.

Animalz takes a highly customized approach to working with each client, building custom packages of services based on what you need most for your business. The brand can help with blog posts, thought leadership, conference presentations, keyword research and more. Animalz also offers support with content auditing and site structure management so you can make a better technical impact on the search engines.

To help expand the impact of your brand even further, Animalz will work with you on landing pages, white papers, video scripts and case studies, all built to convert your ideal audience. What’s more, they can help with link-building strategies and social media campaigns, too.

If you need an all-in-one package for content marketing which includes virtually every kind of content you can think of, Animalz has you covered.

Learn More: We Refreshed 15 Posts on 3 SaaS Blogs – And Increased Organic Traffic on All

5) Codeless

  • Specializes In: Search marketing, content marketing
  • Top Clients: Zapier, Monday.com, Freshworks
  • Pricing: Custom based on your requirements

Codeless marketing agency home page

Codeless boasts a fantastic background working with some of the top SaaS brands in the world to create engaging content. The company specializes in building comprehensive growth strategies, with a focus on things like long-from blog content and white papers.

With Codeless, SaaS companies can expect to build a comprehensive, custom workflow from scratch, designed to suit their specific content and publication needs. They'll start by strategizing your ideal content marketing plan before the team goes off to conduct keyword research on your behalf, identify potential topics, and produce amazing content.

The comprehensive strategy includes complete content outlines, plagiarism and editing checks, on-page search optimization and CMS uploading and formatting services. Plus, they can also help out with things like backlinking and public relations.

The fantastic, personalized service offered by this company makes them a top choice for any SaaS brand that can’t afford to compromise on content excellence.

Learn More: The Anatomy of an Effective SaaS Lead Generation Strategy

Ready to Hire the Right SaaS Content Marketing Agency?

As mentioned above, there are thousands of content marketing companies in the world today capable of offering support to SaaS brands. However, only a handful will stand out as the best SaaS content marketing agency for you.

Make sure you double-check the reputation of any company you’re thinking of working with before you get started, and ensure that they have strong policies in place to protect against issues with SEO and plagiarism. It’s always helpful to check out some content samples, too, if your agency has them (and they should).

Schedule your FREE consultation with Single Grain's SaaS experts to discuss your needs.👇

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