Maximize Gaming Engagement with Single Grain's Programmatic Advertising Expertise

We help gaming agencies reach the right players at the right time with precision-targeted campaigns. Our programmatic solutions drive installs, boost player retention, and increase revenue across the entire gaming ecosystem.

Why Your Gaming Agency Needs Programmatic Advertising

In today's competitive gaming market, reaching players effectively means being smart about where and how you advertise. Traditional media buying simply can't keep pace.

Our programmatic services help you connect with gamers across multiple touchpoints:

In-Game Placements

Dynamic ads, rewarded video, playable ads, native integrations

Mobile & Social

App inventory, social gaming platforms, gaming communities

AI-Powered Optimization

Real-time bidding, predictive analytics, audience modeling

Cross-Platform Reach

Mobile, desktop, console, CTV, DOOH integration

Ready to reach 3.4 billion global gamers?

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How We Help You Win the Programmatic Game

We don't just place random ads and hope for clicks. Our team builds strategic programmatic campaigns that target high-value players, optimize spend, and deliver measurable ROI for your gaming titles.

Player Audience Segmentation

We identify your ideal players based on gaming preferences, spending habits, and engagement patterns. Our team builds detailed audience segments that go beyond basic demographics to target players with high lifetime value potential across multiple platforms.

Multi-Channel Strategy Development

We craft a comprehensive programmatic approach that spans in-game ads, mobile networks, gaming content creators, and streaming platforms. This ensures your games reach potential players throughout their daily digital journey.

Ready to level up your user acquisition?

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Creative Optimization for Gaming

Different game genres and platforms need tailored creative approaches. We adapt your ad formats for each environment—developing non-intrusive native placements, engaging playable ads, and dynamic creatives that resonate with specific gaming communities.

AI-Driven Campaign Management

Our AI tools continuously analyze campaign performance, making real-time adjustments to bidding strategies, creative rotation, and audience targeting. This ensures your budget is always optimized toward the highest-performing placements and segments.

Performance Measurement & Iteration

We track metrics that actually matter for gaming—installs, retention rates, in-app purchases, and player LTV. Our reporting connects advertising spend directly to revenue impact, giving you clear insights into what's driving real business growth.

Our Services

Our programmatic advertising services help gaming agencies attract players, increase engagement, and maximize monetization across all platforms.

Programmatic Media Buying

Gaming Audience Strategy

Creative Development & Optimization

App User Acquisition

Cross-Channel Integration

Analytics & Attribution

Privacy & Compliance

Real-time bidding (RTB) Private marketplace deals Programmatic guaranteed Dynamic CPM optimization Cross-device targeting Inventory quality filtering Brand safety controls

Player persona development Look-alike modeling Genre-based segmentation Player journey mapping Competitive gamer targeting

Playable ad creation Dynamic creative optimization A/B creative testing Native in-game assets Interactive ad formats

Cost-per-install campaigns Post-install event optimization Retargeting lapsed players App store optimization New game launch strategies

Mobile & in-app campaigns Connected TV advertising Gaming influencer amplification Esports partnerships Streaming platform integration

Multi-touch attribution LTV prediction modeling ROAS measurement Cohort analysis Custom attribution windows

COPPA-compliant campaigns GDPR & CCPA adherence First-party data solutions Contextual targeting alternatives Privacy-safe data collection

The Single Grain Difference: What a Strategic Programmatic Partner Looks Like

We Know Gaming Audiences

Our team understands the unique behaviors of different gaming segments. We know the difference between casual mobile players, hardcore console gamers, and emerging metaverse users—and how to reach each effectively with programmatic strategies that drive engagement.

We Focus on Player Lifetime Value

We don't just chase installs. Our programmatic strategies target high-value players with retention potential. By optimizing for post-install events and long-term engagement, we deliver campaigns that contribute directly to your bottom line.

We Master the Technical Details

Programmatic advertising is complex, especially in gaming. Our experts navigate SKAdNetwork changes, app tracking transparency, and cross-platform measurement challenges to ensure your campaigns perform regardless of technical hurdles.

We Evolve With the Industry

The gaming landscape changes rapidly. We continuously test emerging programmatic channels, ad formats, and targeting methods to keep your campaigns ahead of competitors. When new opportunities arise, you'll be first to capitalize on them.

Ready to Transform Your Gaming Advertising?

Stop wasting budget on broad, untargeted campaigns. Your players are diverse, sophisticated, and increasingly selective about where they spend their time and money. While your competitors rely on outdated user acquisition methods, we'll help you implement advanced programmatic strategies that target high-value players across platforms. Let's build campaigns that drive measurable growth for your gaming portfolio.