Whether you want to drive podcast sponsorship or have a podcast host plug your product, podcast ads will ensure your brand will reach a highly targeted, loyal audience.

Single Grain’s full-service digital marketing agency will determine your target audience to choose which show will give you maximum brand exposure. We’ll design a campaign, create compelling content, and continuously reoptimize your podcast marketing campaign.

And we have an edge: Single Grain CEO Eric Siu hosts two 5-star rated marketing podcasts with over 12M downloads, so he intimately knows the market and how to drive conversions from podcast ads.

We will work with you to:

  • Identify the audiences and demographics your business should target
  • Handpick the podcasts those audiences are following
  • Decide what type of advertising spot will work best with that podcast audience
  • Craft effective, engaging copy with a compelling call to action
  • Understand and test different placements yield the best ROI
  • Expand your reach into new, lucrative markets
What Podcast Advertising Services Do We Offer?
We can help with any of the following:
  • Expert strategy planning & execution
  • Thorough analysis of your industry competitors
  • Podcast ad reoptimization
  • Ongoing campaign tracking & monitoring
  • Regular campaign progress reporting

FAQ

Do you offer guarantees?

While we will work tirelessly to get your podcast advertising optimal results, we can’t provide any guarantees. You can check out our case studies, though — our work speaks for itself.

How does podcast advertising work?

Podcast advertising works by paying to have your product, service, or business mentioned by the podcasts your target audience listen and subscribe to.

For example, your company may choose to sponsor a podcast, and the podcast host will organically discuss your brand.

Some podcasts run more traditional, radio-style ad spots while some hosts will more organically share their experience with your brand.

What is your podcast ad services pricing?

Since no client and no project are alike, we’ll discuss your specific to provide you with a fair estimate. Feel free to contact us to learn more!

What makes you different from other digital marketing agencies?

We know podcasts — really. Our CEO, Eric Siu, hosts two uber-popular podcasts, Growth Everywhere and Marketing School. He knows the medium inside and out, and his online marketing team does, too.

We’ll parlay our knowledge of the modern podcast and media advertising into your business’s own bespoke podcast advertising strategy. As always, we eschew one-size-fits-all digital marketing strategies in favor of something custom-built to grow your business on your budget.

Single Grain also offers three tiers of service to fit any client at any budget. In our Done-for-you agency services, our technicians will strategize, implement, and optimize your ad campaigns. In our Done-with-you tier, we work with you to build out a sustainable digital marketing strategy. And our DIY tier of services gives you the playbook and frameworks we’ve used to build audiences for ourselves and our clients.

A few companies we’ve helped grow…

  • Client: Uber
  • Client: Amazon
  • Client: SalesForce
  • Client: Recurly

We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.

Kim Cooper Director of Marketing, Amazon Alexa logo

Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.

Jacqueline Foster Demand Generation Marketing, Lever.co logo

The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.

Yaniv Masjedi CMO, Nextiva logo

Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.

Samantha Goldman Sr. Director of Marketing, CastLightHealth logo

Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.

Devin Kerr Digital Marketing Specialist, Sandvik logo

SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.

Meredith Wood Head of Content, Fundera.com logo

What stands out is that they have a skilled team with subject matter experts in each digital marketing discipline. These guys are very good.

Mike Elson CTO, SUCCESS Magazine logo

Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.

Chad Halvorson Founder & CEO, When I Work logo

Our growth methodology

Here’s the process we use to generate ROI for our clients:

Friendly chat
We’ll start out by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right digital marketing agency. No hard selling. Promise.
Marketing opportunities analysis
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
Strategy discussion
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
Full rollout
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Learn and adjust
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
methodology

Can We Help Your Business Grow?

Let's have a friendly chat to find out

Latest blog posts

The Video Structure that Big Agencies Use to Create Successful Videos

Published on 22 August, 2019 By Torrey Tayenaka

When it comes to promoting and growing a business, everyone knows that video is king. But what’s often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re […]

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Published on 20 August, 2019 By Joydeep Bhattacharya

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords […]

11 Ways to Improve Your Facebook Ads Relevance Score

Published on 19 August, 2019 By Ryan Bozeman

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that […]