Maximize Hotel Bookings with Single Grain's PPC Audit Services

We help hotel agencies stop wasting ad spend and start driving more direct bookings. Our specialized PPC audits identify exactly where your campaigns are underperforming and deliver actionable recommendations that increase ROAS and lower acquisition costs.

Why Your Hotel Agency Needs PPC Audit Services

In the ultra-competitive hotel industry, most PPC campaigns leak money through inefficiencies and missed opportunities. With rising costs per click and OTAs dominating search results, you can't afford a weak strategy.

Our specialized hotel PPC audits identify exactly where you're leaving money on the table:

Wasted Ad Spend

Up to 76% of hotel PPC accounts waste budget on poor targeting and irrelevant keywords

Conversion Leaks

Mobile optimization issues cause 60% of potential bookings to abandon the process

Competitor Conquesting

OTAs bidding on your brand terms, stealing direct bookings and increasing your costs

Attribution Gaps

Incomplete tracking causes misallocated budgets and missed revenue opportunities

Ready to stop wasting your hotel PPC budget?

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How We Transform Your Hotel PPC Campaigns

We don't just run reports and make suggestions. Our team delivers a comprehensive audit with clear, actionable steps to boost bookings, reduce CPA, and outperform OTAs.

Comprehensive Account Structure Analysis

We dissect your entire account organization, from campaign structure to ad groups. Our team evaluates how well your campaigns align with specific hotel properties, locations, and booking objectives to ensure maximum control and performance visibility.

Deep Keyword & Targeting Audit

We analyze your keyword strategy, identifying gaps in high-intent travel terms, location modifiers, and amenity-specific searches. Our audit reveals missing negative keywords that prevent wasted spend on unqualified traffic and examines audience targeting to ensure you're reaching the right travelers.

Ready to outperform OTAs in paid search?

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Ad Creative & Extension Optimization

We evaluate your ad copy, headlines, descriptions, and all extensions against best practices for hotel marketing. Our team identifies opportunities to highlight unique selling points, promote direct booking benefits, and incorporate trust signals that outperform OTA listings.

Landing Page & Conversion Path Review

We examine the entire user journey from ad click to booking confirmation, identifying friction points, mobile usability issues, and messaging inconsistencies. Our audit includes load time analysis, booking engine integration, and calls-to-action that drive more direct reservations.

Budget Allocation & Bidding Strategy Assessment

We evaluate your spending patterns across seasons, properties, and campaign types to maximize ROI. Our team analyzes bidding strategies, device performance, and dayparting to ensure you're investing in the most profitable segments while defending against OTA conquesting tactics.

Our Hotel PPC Audit Services

Our specialized audit services help hotel agencies identify opportunities, eliminate waste, and create campaigns that drive more direct bookings at lower costs.

Account Structure Optimization

Keyword & Targeting Analysis

Ad Creative & Messaging Review

Landing Page Conversion Audit

Bidding & Budget Management

Tracking & Attribution

Competitive Analysis

Campaign hierarchy assessment Ad group organization Property-specific campaign mapping Budget allocation analysis Seasonal campaign planning Geographic targeting review Campaign naming conventions

High-intent keyword identification Branded search defense strategy Negative keyword expansion Competitor conquest assessment Match type optimization Search term report analysis Long-tail opportunity mapping

Headline performance analysis USP communication audit Call-to-action effectiveness Extension utilization review Image and video ad assessment A/B testing recommendations Ad strength scoring

Page speed optimization Mobile booking experience Message match assessment Booking engine integration Trust signal placement Abandonment analysis Cross-selling opportunity review

Automated bidding evaluation Seasonality adjustments Dayparting effectiveness Device bid modifier review Budget pacing analysis ROAS target assessment Impression share opportunities

Conversion tracking setup Cross-device attribution Google Analytics integration Call tracking implementation Value tracking configuration Multi-touch attribution modeling Custom goal setup

OTA bidding strategy assessment Competitor ad messaging review Share of voice analysis Auction insights reporting Competitive gap identification Rate parity monitoring Unique selling proposition positioning

The Single Grain Difference: What Expert Hotel PPC Audit Services Look Like

We Understand Hotels, Not Just PPC

Our team brings specialized hotel industry knowledge to every audit. We understand seasonal booking patterns, the competitive OTA landscape, and the unique challenges of marketing different property types—from boutique hotels to major chains.

We Focus on Direct Booking Strategies

We don't just aim for more clicks—we help you drive more direct bookings that bypass OTA commissions. Our recommendations specifically target the entire conversion path that turns searchers into guests who book directly on your site.

We Deliver Actionable Recommendations

No vague suggestions or theoretical advice. Every audit includes a prioritized implementation plan with specific changes to make, complete with expected impact levels and timeline recommendations to help your team execute effectively.

We Provide Ongoing Support

Our relationship doesn't end when we deliver the audit. We offer implementation assistance, answer questions, and provide follow-up consultations to ensure you get maximum value from our recommendations and see real performance improvements.

Ready to Transform Your Hotel PPC Results?

Stop wasting budget on underperforming hotel PPC campaigns. While your competitors struggle with rising costs and shrinking returns, we'll help you identify exactly where your campaigns are leaking money and how to fix them. Our specialized hotel PPC audit services deliver clear, actionable recommendations that increase direct bookings and maximize your return on ad spend.