6 Bite-Sized Social Media Marketing Strategies for All Major Platforms

Eric Siu

If you’re looking for quick tidbits on generally well-performing strategies for an array of social media platforms, you needn’t search any further. Welcome to our micro guide on social media marketing strategies for every major platform!

In this post, we’ll cover quick yet effective techniques to maximize your reach, engagement and return on investment across various social media channels.

Yaniv Masjedi

CMO, Nextiva

Their expertise has helped Nextiva grow its brand and overall business

Maximize Social Reach

6 Quick Social Media Marketing Strategies

Whether you’re a business owner, marketer or aspiring influencer, these insights will help you navigate this world and unsuck at social media.

1) YouTube: Mastering the Initial Push

The YouTube algorithm favors videos that gain substantial views and engagement during this critical period.

On YouTube, the key is to make a strong initial impact within the first few hours of your video going live.

When the algorithm used to be a little slower to change and more predictable, you could comfortably predict a nice ramp-up with your prioritized content, but that is less so the case today. The YouTube algorithm is so flamboyant now that on any given day, your content could perform amazingly– or it could just plateau for seemingly no apparent reason.

To boost your chances of success on YouTube, consider implementing the following strategies:

Leverage Email Blasts and Push Notifications: Send out targeted emails and notifications to your audience, urging them to watch and engage with your video as soon as it is published.
Harness the Power of the First 24 Hours: Focus on gaining traction and views within the first 24 hours. YouTube tends to reward videos that perform well during this timeframe.
Optimize Titles for Maximum Impact: If you notice your video isn’t ranking well, take the time to modify the title. A catchy and relevant title can significantly improve your video’s visibility and growth potential.

Additionally, maintaining focus on a specific niche or topic area over a more extended period can help the algorithm better understand your content and recommend it to interested viewers.

2) LinkedIn: Engaging Comments for Amplified Reach

LinkedIn offers a unique opportunity to expand your professional network and establish expertise and thought leadership. To make the most of this platform, prioritize engaging comments on your posts.

LinkedIn’s algorithm recognizes the value of meaningful interactions. They recognize that when someone leaves a comment on your post, they are interested in engaging with that content. This engagement signals that this is a quality post, which LinkedIn’s algorithm rewards with increased visibility.

You might also try using engagement pods, which are a group of LinkedIn creators working together by commenting on each other’s posts. The key here is that they are legitimate posters leaving legitimate comments. This helps to boost the reach of your LinkedIn post.

Here’s how you can leverage this strategy:

Encourage Meaningful Interactions: Write posts that elicit valuable comments from your audience. Engaging comments not only enhance the visibility of your posts but also foster discussions and showcase your expertise.
Consider Diverse Perspectives: Embrace comments that provide valuable insights or additional tips related to your post’s content. These contributions enrich the conversation and attract more attention from LinkedIn users.
Start a Legit Engagement Pod: Here’s a detailed guide on how to set up your engagement pod on LinkedIn.

3) TikTok: Emphasizing Comments

Although TikTok’s fast-paced and entertaining nature might seem overwhelming, comments play a vital role in driving engagement and visibility.

When viewers leave comments and actively engage with your content, it sends a signal to the algorithm that your video is captivating and worth recommending to a broader audience. It can also help you get featured on the For You page, a personalized video feed that TikTok creates for each user based on the content they’re most likely to interact with:

Here’s how you can encourage viewers to leave comments and participate in discussions:

Spark Curiosity and Encourage Responses: Craft your TikTok content in a way that piques viewers’ curiosity or invites them to share their opinions. Pose questions, ask for recommendations, or encourage viewers to share their personal experiences related to the video.
Respond Promptly and Authentically: When viewers take the time to leave comments on your TikTok videos, make an effort to respond promptly and genuinely. Responding to comments demonstrates that you value your audience and encourages further engagement.
Encourage Interaction through Call-to-Actions (CTA): Integrate clear CTAs in your TikTok videos that prompt viewers to leave comments or participate in specific activities related to your content.
Engage with Trending Topics and Challenges: Keep an eye on the trending topics and challenges on TikTok and align your content with them when relevant.

4) Instagram: Deploying Live Content

Instagram is constantly evolving, and leveraging its live content feature can be highly advantageous. Live videos, when executed effectively, can captivate your audience and attract new followers.

Here’s how you can make the most of Instagram’s live content feature:

Provide Value: Before going live, identify the key message or value you want to convey to your audience. Whether it’s sharing industry insights, hosting interviews, or providing educational content, ensure that your live video offers something valuable that viewers can’t easily find elsewhere.
Interact with Your Audience: Live videos provide a unique opportunity to engage directly with your audience in real-time. Encourage viewers to leave comments, ask questions or participate in polls. Respond to their comments and make them feel heard, fostering a sense of community and connection.
Be Authentic: Authenticity is the key to creating a genuine connection with your audience. Don’t be afraid to show your personality, share behind-the-scenes moments or showcase your expertise. Authenticity builds trust and loyalty among your followers.

Staying up-to-date with emerging features and trends can also give you a competitive edge. Here are a few approaches to consider:

Explore New Features: Instagram constantly introduces new features and tools to enhance user experience. Stay informed and experiment with these features to keep your content fresh and engaging. Whether it’s utilizing interactive stickers, leveraging Instagram Live Rooms, or incorporating reels, adaptability is key to capturing your audience’s attention.
Follow Trending Topics: Stay in tune with trending topics, challenges or hashtags relevant to your niche. By incorporating these trends into your live videos, you can tap into existing conversations and increase the discoverability of your content.
Collaborate with Influencers: Partnering with influencers or other industry experts for joint live sessions can attract a wider audience and expose your brand to new followers. Collaborative live videos allow you to tap into the influencer’s existing audience while providing unique insights or perspectives.

5) Facebook: The Potency of Longer Videos

While short-form videos have their place, longer videos tend to generate higher engagement on Facebook, particularly for business profiles.

To optimize your Facebook strategy, keep the following in mind:

Room for Depth and Detail: Longer videos allow you to delve deeper into a topic, providing your audience with more comprehensive information and insights. Whether it’s a tutorial, an interview or a behind-the-scenes look at your business, longer videos give you the space to showcase your expertise and captivate your audience with a more immersive experience.
Build Trust and Authority: With longer videos, you have the opportunity to build trust and establish yourself as an authority in your industry. In-depth discussions and thought-provoking insights can foster meaningful connections and loyalty.
Storytelling and Emotional Appeal: Longer videos provide a platform for storytelling, allowing you to evoke emotions and create a deeper connection with your audience. Plus, people remember stories 22X more than facts and figures. Through narratives, personal anecdotes or testimonials, you can engage viewers on a more emotional level and leave a lasting impact.

6) Twitter: Creating Impactful Threads

Twitter offers a treasure trove of opportunities for amplifying your message. By crafting engaging threads on a consistent and frequent schedule, you can boost your visibility and connect with a larger audience.

Here’s what you need to know:

Post Frequently: Twitter caps out post lengths to 280 characters. The short-form nature of Twitter means that content is circulated at an incredibly fast pace. This means that the frequency of which you post can be higher since content circulation on Twitter is so rapid. Of all major social media platforms, Twitter is likely the most appropriate for multiple posts each day.
Seed Initial Engagement: Take advantage of engagement podcasts or leverage your existing audience, including your email list, to jumpstart engagement on your tweets (especially Twitter threads). This initial boost can significantly increase your reach and impressions.

Remember, a strong CTA urging users to interact with your content can help propel your growth across all social media platforms.

Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023

Last Thoughts on Our Bite-sized Social Media Marketing Strategies

With each of these approaches, you’re equipped to conquer multiple platforms and reach your target audience with precision. Remember, consistency, quality content and an understanding of each platform’s unique dynamics are key to achieving sustainable growth.

Stay updated with emerging trends, experiment with different techniques, and adapt your strategies as the social media landscape continues to evolve. Happy marketing!