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If you are new to the industry and business of marketing web sites, harnessing the power of social media optimization seems like a no brainer. For the experienced veterans in the search marketing industry, social media has created a new set of rules to follow.
Today, we will take a look into how you can adapt an aging site optimization plan to better utilize the opportunities that social media has given us.
Understanding What “Social Media” Is
As the name implies, there's a social or community aspect to social media web sites and services. Sites that use social media as their primary means of content share some common traits. They are sites that are rich in user generated content. In other words – if you were to own a social media web site, you would not be creating the content. Your users would.
Why Social Media Assists SEO Efforts
Most social media sites are really social bookmarking sites, or sites where links and summaries or opinions are shared. Let's say you write an article on a topic that relates to your business. You can submit that article to various social media sites like Digg, Reddit and even former big time players in the aging search industry like Netscape.
Once submitted, other users can comment on the story and help to raise it's value on the bookmarking system. That alone generates more attention and increased visitor flow – but there's another major factor in play – free inbound links.
Wait, Aren't the Links Using NOFOLLOWs?
In some cases they are, and in others – they are not. Regardless of that, there has been evidence that engines are still seeing and considering the hyperlink using a NOFOLLOW in context to the rest of the page.
Even if all of the spiders and bots out there ignored the backlinks, you're sure to raise some eyebrows and instigate others to comment, trackback to your article from their own sources, etc.
In the end, you're generating backlinks to your unique content and that's the name of the game when it comes to SEO.