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Over the past decade, the marketing landscape has undergone drastic changes. With time, it has evolved into what is essentially a game, with clear cut rules and points to earn.
As Google became a driving force in business, companies began to realize that by giving Google what it wants, they could get their sites to show up higher up on the search engine results pages (SERPs). But now that practically every business understands the power and importance of Google, it’s become harder and harder to get content to rank high in the SERPs.
That’s where tools like ClickFlow and MarketMuse come in. These tools are designed to analyze the Google SERPs and give content marketers and writers insights into how they can craft content that will rank well. By using these high-tech tools, marketing professionals can gain an upper hand over the competition that hasn’t invested in similar technologies.
If you’re unsure which tool is best for your own situation, you’re in the right place. Here, we’ll cover the similarities and differences between ClickFlow and MarketMuse so that you can make an informed decision for your business.
What Are ClickFlow and MarketMuse Made For?
ClickFlow and MarketMuse are both made to help businesses create content that ranks high in the SERPs. The creators of both tools understand that SEO is a lot more than simply repeating your target keyword a few times in the body, throwing it into a subheading, adding some internal and external links, and then calling it a day.
To stay competitive in the modern SEO game, businesses need to stay on top of more complex factors and practices, like optimizing content for latent search intent, performing split testing, and making sure the content can stand its own against similar pieces from competitors.
Essentially, ClickFlow and MarketMuse are tools to help marketing professionals better understand how Google’s algorithm works and how they can optimize their content by its rules.
Furthermore, they’re designed to give users a pretty solid idea of how the content will rank, even before it’s posted. That way, you don’t need to waste time waiting for real-world data to come in.
What Do ClickFlow and MarketMuse Have in Common?
ClickFlow and MarketMuse have several similarities, even though their overarching approaches to content are fairly different.
To start, both ClickFlow and MarketMuse have similar content editors. This is what the ClickFlow content editor looks like:
And here’s the content editor in MarketMuse:
As you can see, these two views are pretty similar. Both of them provide a content score or content grade, they list the keywords you should include, they note the word count, and they provide target word counts.
Additionally, both platforms provide tools to monitor your content after it’s been published. MarketMuse provides monthly reports, and ClickFlow offers Content Decay analysis. These aren’t exactly the same thing, but they serve a similar goal: keeping your content as competitive as possible even after it’s gone live. We’ll cover how these features differ in the next section.
ClickFlow and MarketMuse are both SaaS companies, so you’ll pay for them on a subscription basis. They’re both accessible via the cloud as well.
How Do ClickFlow and MarketMuse Differ?
ClickFlow and MarketMuse take different approaches to content, even though they share the same goal.
For MarketMuse, the focus is on leveraging machine learning and AI to help marketers identify gaps in competitors’ content and then execute on those opportunities at the highest level. It combines content research, content strategy, and content creation/optimization into one product.
However, not every MarketMuse plan offers all those features. For example, the lowest tier only offers content optimization tools. If you want to get everything that MarketMuse offers, you’ll have to spend $1,499/month. That’s a price tag that’s simply out of reach for many businesses.
ClickFlow, on the other hand, takes a more experimental approach. Behind the platform is the philosophy that seeing is believing. As a result, ClickFlow empowers users to run split tests on many different kinds of page elements, like titles, headings, body text and meta descriptions.
Whereas MarketMuse focuses purely on the theoretical side of things, ClickFlow gives you tools that allow you to run trials, collect data on them, and then make decisions based on your real-world research.
Both platforms also help users monitor and enhance the performance of their content after it’s published, but each of them goes about it in different ways.
MarketMuse provides monthly reports to help users stay up to date with changes in the competitive landscape for your targeted keyword as part of its Topic Report feature.
ClickFlow, on the other hand, offers a tool called Content Decay. This tool monitors your content for changes in traffic. The idea is that if your content’s traffic dips, you should act quickly — the faster you update it, the easier it will be to regain its prior glory at the top of the SERPs. In some ways, Content Decay is a more immediately actionable form of the same general idea.
ClickFlow’s Additional Features
Both ClickFlow and MarketMuse have features that the other one lacks. For example, ClickFlow doesn’t have the same content research tools as MarketMuse, but MarketMuse doesn’t have the content testing capabilities that ClickFlow has.
Here are some of the features that only ClickFlow has.
SEO Element Split-Testing
This feature is what really separates ClickFlow from MarketMuse.
If you don’t already know, split-testing (also called A/B testing) is essentially the process of running an experiment with your marketing materials, such as ads. To do so, you make two versions with slight changes, run both of them, and see which performs better. Then, you cut the underperforming ad and redirect your marketing budget toward the better-performing one.
Many marketing professionals consider this one of the most important parts of their campaign strategies, as it allows them to continually improve their campaigns with small, iterated changes. Once you finish one round of split-testing, you can do it again to make an even better version of your ad.
ClickFlow allows you to apply this same process to content, which means that you can test different headings, subheadings, titles, meta-descriptions, and other page elements. This way, you can get some real-world data on your content’s performance instead of relying on what the magical machine learning algorithm tells you alone.
Although MarketMuse offers a somewhat similar feature in Topic Report, ClickFlow’s Content Decay tool comes at things from a different angle.
Content Decay connects to your Google Analytics account and monitors your content for changes in traffic. The idea is to give you up-to-date information so that as soon as you see your content slipping in the SERPs, you can jump in, re-optimize it, and get it back up to where it used to be (or better!) with minimal downtime.
Here's a 2-minute video that describes the Content Decay tool:
This is a much more direct form of monitoring than MarketMuse offers and it can provide insights that are immediately actionable.
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ClickFlow vs MarketMuse: Key Takeaways
ClickFlow and MarketMuse are similar tools that both try to solve the same business problem — namely, how to bring more traffic to your business by ranking high on Google.
To achieve this goal, they employ similar tools, like content editors and features to monitor content performance. But despite the similarities, they both approach this challenge from very different directions.
- MarketMuse takes a much more analytic approach to content marketing. It relies on machine learning and AI to provide insights that marketing professionals can use to position their brands in the competitive SEO landscape. Most of its features focus on providing these insights before the content is ever even written so that users can plan effective content strategies.
- ClickFlow, on the other hand, is much more focused on performance over time and experimentation. It empowers users to perform split testing on their content to optimize it, and it provides tools that marketers can use to track their content’s performance over time and make adjustments when necessary.
Whereas MarketMuse is more concerned with pre-production of content, ClickFlow is more focused on the post-production side of things: making sure that content stays strong long after it’s published.
In this way, MarketMuse and ClickFlow can successfully be used in tandem. However, many budgets won’t allow for that. If that’s the case for your brand, you’ll have to decide which of these two products and approaches best fits your business’s unique needs.