We Have Driven Impact At

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Unleash the Potential of Player-Created Content

Are you finding it difficult to spark genuine engagement and establish a dedicated player base for your game?

It’s well-known that every game developer aspires to have an ongoing dialogue with their players, enhancing trust and encouraging player loyalty. Yet, it’s often a daunting task to personalize your game and establish that crucial emotional bond.

The game-changer could be player-generated content (PGC). This not only fortifies the gaming community but also enhances search engine optimization (SEO), and boosts conversion rates. However, for it to be effective, you need a robust PGC strategy.

That’s exactly where we at Single Grain step in. As a leading PGC agency, we can design a comprehensive PGC strategy for your game, tailored to meet your specific needs and goals.

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Experts in High-Performance User-Generated Content Strategies for Gaming

At Single Grain, our team of gaming industry specialists are adept at crafting imaginative user-generated content (UGC) campaigns that resonate with your gaming community, stimulate significant player engagement, and amplify your game’s presence.

We achieve this by inspiring your players to share their unique experiences with your game, actively incorporating them into your game’s storyline. Our tactics are grounded in data analysis, ensuring precision and relevance to your target gamers. By utilizing the appropriate gaming platforms and promoting high-quality player-created content, we effectively enhance your game’s reputation and authenticity.

Most importantly, we don’t just design successful campaigns, we also consistently observe and adapt to the dynamic digital gaming landscape. This ensures your UGC strategy remains current and continues to yield results.

Single Grain’s UGC services for the gaming industry include:

  • Player-created content strategy and implementation
  • Gaming platform optimization for UGC
  • Monitoring and moderation of player-created content
  • Analytics and reporting on UGC
  • Management of legal rights for player-created content

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Reddit Goes From 69M Visits/Mo To 200M Visits/Mo

In this episode, we discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. We attribute this growth to Reddit's user-generated content (UGC) and its voting system, as well as Google's emphasis on firsthand experience and expertise. We suggest content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. A notable highlight is our encouragement for marketers to demonstrate 'double EAT' creatively.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Gaming Visibility

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Elevate Gaming Visibility