“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are you finding it challenging to extend your educational content reach and effectively engage your students or learners?
Given the complexity and dynamism of the digital learning landscape, achieving the right mix of strategy, tech, and data can be a daunting task. Furthermore, without the right tools and expertise, there lies a risk of having your educational resources underutilized or misallocated.
However, with programmatic services, it’s possible to harness the potential of automation to amplify your educational efforts. Advanced algorithms take care of purchasing, placement, and optimization of digital learning space, providing a data-driven, cost-effective solution.
This is precisely where Single Grain comes into the picture. Combining technology and educational marketing prowess, we help institutions like yours navigate through these challenges and ensure maximum ROI from your programmatic advertising in the education sector.
By harnessing the power of our programmatic services, Single Grain will transform your educational outreach efforts, providing a data-driven approach that aligns with your institution’s objectives.
Our team will handle all the complexities involved in setting up and optimizing your programmatic advertising for the education sector. We provide a comprehensive analysis of your current outreach strategy, direct competitor analysis, student and parent profiling, and create a tailored approach that best suits your educational model.
Through continuous monitoring and optimization, we ensure to yield the highest ROI, successfully driving student engagement, improving institution visibility, and stimulating enrollment conversions.
Single Grain programmatic services for education include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
An example of programmatic advertising is placing ads within mobile games. This targets the audience directly within the gaming environment, allowing players to see the ads while playing.
Programmatic in business refers to the automated technology used to buy and sell digital ads quickly and efficiently, delivering targeted ad impressions to audiences in real-time.
Programmatic platforms are software solutions that facilitate automated buying and selling of digital advertising. They help publishers connect with suitable advertisers to optimize their ad inventory and reach.
Programmatic advertising is the automated process of buying digital ads using AI and machine learning to target audiences and manage ad placements in real time.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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