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Elevate Your Practice with Targeted Legal Service Advertisements

Is your law firm facing challenges in connecting with potential clients in your community? Are you seeking to enhance your local presence and attract more clients from your vicinity?

Local Service Ads (LSAs) can be a game-changer for law firms aiming to increase their local clientele. Unlike broader advertising tactics that may not target your desired audience effectively, LSAs can pinpoint individuals seeking legal services in your area, thus maximizing the chances of conversion.

By mastering the intricacies of Local Service Ads, your law firm can secure a prominent position at the very top of search engine results. This ensures that when potential clients are searching for legal assistance, your firm is one of the first they see, increasing the likelihood of engagement.

At Single Grain, we specialize in understanding the nuances of local advertising for law firms. We leverage our expertise in Local Service Ads to help your firm stand out in a competitive market and connect with the community you serve.


Single Grain: Your Trusted Legal Marketing Advocates

At Single Grain, we specialize in crafting targeted advertising strategies for law firms, ensuring your services reach the specific local clientele that requires your expertise. By developing a tailored audience profile, we connect you with the most valuable prospects in your legal niche.

Our approach is grounded in data, with continuous testing and campaign refinement to maximize your firm’s online visibility. This precision drives a stream of high-quality, local leads directly to your practice. We are relentless in adjusting your campaigns for peak performance, ensuring every dollar of your ad spend yields substantial returns.

Choosing Single Grain as your partner places your law firm prominently on the digital map, keeping you steps ahead of your competitors. Leverage the power of local service ads to amplify your firm’s market presence and client acquisition.

Our suite of local service ad solutions for law firms includes:

  • Detailed analysis of the local legal market.
  • Targeted keyword research with a legal focus.
  • Strategic geographical ad placements.
  • Efficient management of advertising budget.
  • Comprehensive performance analytics and reporting.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

This Is The Largest Opportunity & Biggest Miss When It Comes To Leads

In episode #2637, we discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.

Learn More About The Work We’ve Done

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What are Local Service Ads and how do they benefit law firms?

    Local Service Ads are a game-changing way for law firms to connect with potential clients in their area. When someone searches for legal services, your firm can appear at the very top of Google search results, showcasing your practice before traditional search listings. These ads not only boost visibility but also build trust, as Google verifies your firm, giving clients added confidence to choose your services.

  • How do Local Service Ads differ from traditional PPC campaigns?

    Unlike traditional Pay-Per-Click (PPC) campaigns where costs are incurred per click, Local Service Ads operate on a Pay-Per-Lead basis. That means your law firm only pays when a potential client contacts you directly through the ad. This focus on lead generation offers a more cost-effective and targeted approach, ensuring that your marketing spend is aligned with tangible business opportunities.

  • Can Local Service Ads target specific legal specializations?

    Absolutely! Local Service Ads can be finely tuned to target specific legal practices, whether you specialize in family law, personal injury, or estate planning. By setting up your ad preferences to match your firm’s expertise, you’ll attract more relevant leads. This specificity helps to connect you with individuals who are actively seeking the legal services you excel in.

  • What's required to get started with Local Service Ads for my law firm?

    To begin, your firm will need to pass Google’s verification process, which includes background checks, insurance validation, and checking bar association status. Once verified, you’ll set up a profile highlighting your firm’s strengths and client reviews. With a complete profile and a clear understanding of your budget, you’ll be ready to launch your Local Service Ads and start receiving leads tailored to your law firm’s expertise.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Local Reach

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik


Level Up Your Marketing Without Increasing Your Headcount

Amplify Local Reach