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Boost Your Business with Expert Lead Acquisition

Are you finding it challenging to attract high-quality players who engage with your games and make in-game purchases? Perhaps poor player targeting, unclear game marketing messaging, or lackluster campaign performance is hindering your potential growth. No matter what challenges your gaming company may be facing, without a consistent flow of engaged players, your overall growth is likely stunted.

Your journey towards overcoming these difficulties begins with embracing the right player acquisition strategies. The essence of lead generation in the gaming industry lies within identifying your target gamers correctly, establishing valuable connections with potential players, and nurturing these relationships to drive in-game conversions.

In the competitive iGaming landscape, industry-specific knowledge and data-driven strategies are crucial. A global reach and a comprehensive approach to player acquisition can significantly enhance your campaign’s effectiveness, ensuring you attract and retain high-quality players from around the world.


Single Grain: Your Go-To Lead Generation Specialists

Single Grain is a trusted lead generation agency with a deep understanding of the gaming industry. Our team begins by immersing ourselves in your gaming business, enabling us to identify your target audience with precision. With these well-defined targets, we excel at creating compelling narratives that resonate with your desired player base.

Furthermore, we assess the performance of ongoing campaigns, continually refining and adjusting strategies to boost the influx of quality gamer leads. We are fervent about tracking and analyzing, seizing every opportunity to optimize your campaigns for maximum impact in the gaming world.

Most importantly, we strongly advocate for open communication. We take pride in our collaboration with clients, ensuring you are always informed about your campaign’s progress and performance in the gaming market.

Our lead generation solutions at Single Grain, tailored for the gaming industry, include:

  • Target audience research within the gaming community
  • Goal-oriented campaign design for player acquisition
  • Performance analysis and optimizations for gaming campaigns
  • In-depth reporting and communication on gaming trends
  • Conversion rate optimization for player retention
  • Email marketing to engage gamers
  • Social media advertising in gaming networks
  • Content marketing for game promotion
  • Success metrics and KPIs to measure campaign effectiveness
  • Industry-specific knowledge and data-driven decision-making

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

LinkedIn Leads on Retention.com, Selling Timing, Google's Future

Eric Siu and Neil Patel explore LinkedIn lead generation, focusing on engaging content, consulting experts, and building relationships. They discuss Retention.com's lead capture methods, challenges in sales strategy replication, timing for business sales, missed acquisition opportunities, and the impact of Google and OpenAI on search and affiliate marketing. Insights into leveraging LinkedIn, business timing, and digital marketing futures are provided.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What services does a lead generation agency offer?

    A lead generation agency, with a particular focus on the gaming industry, excels in devising and executing strategies to pinpoint and engage potential gamers who are intrigued by your game or gaming service. They employ a diverse range of strategies including SEO, PPC, social media, email marketing, and content marketing, all tailored to resonate with the gaming community and generate leads.

  • How long does it take to see results from a lead generation agency?

    The duration required to witness outcomes from a lead generation agency can fluctuate, hinging on the chosen approach, your specific sector, and the intensity of competition within your sphere. In the context of the gaming industry, these factors can be particularly dynamic. Nevertheless, a proficient lead generation agency will establish pragmatic anticipations and consistently deliver updates on advancements.

  • What makes a good lead generation agency?

    An exceptional agency specializing in lead generation for the gaming industry should possess a solid history of achievements and expertise in your specific field. They ought to uphold a clear and open approach, consistently keeping you informed about advancements. Moreover, they should be capable of showcasing an in-depth comprehension of your intended gaming audience and devise a tailored strategy to yield top-tier leads.

  • How much should I expect to spend on lead generation services?

    The expense associated with lead generation services can fluctuate based on the agency, the tactics employed, and the quantity of leads you’re aiming for. It’s crucial to partner with a lead generation agency that provides clear pricing structures and has the flexibility to adapt their offerings to align with your financial plan. Particularly in the gaming industry, it’s more productive to perceive lead generation as a strategic investment in your enterprise’s growth, rather than just another expenditure.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Boost Players

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Boost Players