AI Advertising for B2B

B2B targeting is expensive on LinkedIn, fiercely competitive on Google Ads, and largely wasted on display. AI advertising platforms are opening up a new option — when a procurement manager asks ChatGPT to compare solutions or a CTO researches new technology, there's an opportunity to put your brand in front of them at that exact moment.

Why B2B Companies Need a Specialized AI Advertising Partner

AI advertising isn't just another channel to check off your list. It requires a different approach than traditional paid media, and B2B has its own specific challenges. Here's what we focus on:

Reaching the Right People at the Right Moment

B2B buying involves multiple stakeholders with different concerns. We help you show up when technical evaluators are researching solutions, when budget holders are comparing costs, and when champions are building their business case.

Messaging That Works in Conversation

B2B ad copy that works in search or display often falls flat in conversational contexts. We develop creative that adds value within the AI conversation rather than interrupting it.

Long Sales Cycle Attribution

B2B purchases don't happen in one session. We set up tracking and attribution that connects AI ad touchpoints to pipeline and revenue, even when the sale closes months later.

Integration with ABM and Existing Programs

AI advertising works best when it's coordinated with your other B2B marketing efforts. We connect it with your ABM strategy, content marketing, and sales enablement.

Ready to get started?

Let's Talk Strategy

How We Build AI Advertising Campaigns for B2B

Our approach is designed for the complexity of B2B marketing, where success is measured in qualified opportunities and closed revenue, not clicks or impressions.

Mapping Your Buyer's Research Journey

We start by understanding how your target accounts research solutions. What questions are they asking? What concerns do different stakeholders have? This shapes our targeting and messaging strategy.

Developing B2B-Appropriate Creative

We build ad experiences designed for the way business buyers actually engage with AI tools. This means helpful, informative content that positions your brand as a trusted resource.

Ready to get started?

Start Your B2B AI Advertising Program

Testing Across Segments and Use Cases

B2B audiences aren't monolithic. We test different approaches for different segments, personas, and stages of the buying process.

Connecting to Your Sales Process

We set up tracking that connects AI ad engagement to your CRM and sales pipeline. You'll know which accounts engaged, what they were researching, and how it influenced the deal.

Scaling Based on Pipeline Impact

We measure success by qualified opportunities and revenue influence, not vanity metrics. Campaigns that drive pipeline get scaled; those that don't get cut.

Testimonials

People Love Working With Us

Single Grain enables us to increase our impact without increasing our headcount

Kim Cooper

Director of Marketing, Amazon Alexa

Their expertise has helped Nextiva grow its brand and overall business

Yaniv Masjedi

CMO, Nextiva

We can count on them to bring new ideas to the table consistently

Jacqueline Foster

Demand Generation Marketing, Lever.co

Case Studies

Results: Real Brands, Real Results

136 Total AI Visibility

$126,000 worth 10 SQLs per month

How SmartRent Achieved 10 Monthly SQLs From LLMs

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

400+ AI citations

$220,000 Estimated value

How LS Building Products Gained 400+ AI Citations

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+32.1% Increase in organic search demo form submissions

+21.9% Increase in key events

+345% Increase in referral traffic from LLMs

Smart Rent – Technical SEO & AI-Powered Growth

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+21% Keyword growth increase

+75% AI Overview capture increase

+100% New Gemini visibility

Bierman Autism Case Study – Technical SEO & AI Search Visibility

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+67% Increase in organic traffic

+1,400 New organic keywords

+$6,000 Growth in organic traffic value

LS Building Products – SEO & AI Search Visibility

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+112.5% Increase in total sales

+120% Increase in revenue

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

-42% CPL Decrease

+20,000 Branded Searches

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+30 Quality leads

75,000+ Impressions

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+325% Increase in CTR

184,000 Impressions

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+229% Increase in site conversions

1,124% Increase in organic impressions

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+110.1% Increase CTR

+682% Landing Page Views

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+1023% Revenue on TikTok

+273% Improved ROAS

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

4,212% Return on ad spend

$48,000+ Revenue generated

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+65% Revenue

+29.8% ROAS

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

300% ROI in just 9 months

160,000 Impressions per day

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

65M+ Impressions generated

+262% Increase in weekly conversions

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

$3,3M + 25% MoM revenue

$304 Average Order Value

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+193% Monthly signups (YoY)

-31% Cost per signup (YoY)

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+204% Desktop form submissions

+95% Form submissions

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

+125% CTR Rate Improvement

+268% Clicks

Paid Media Strategy Sees YoY Efficiency Gains

Lead-gen

All Case Studies

Our AI Advertising Services for B2B

We provide end-to-end support for B2B AI advertising:

Strategic Planning

B2B Conversational Creative

Account and Intent-Based Targeting

CRM and Pipeline Integration

Ongoing Optimization

Transparent Reporting

Developing AI advertising strategy aligned with your B2B marketing objectives and sales goals.

Creating ad experiences designed for business audiences in conversational formats.

Reaching the right accounts and stakeholders based on their research behavior and expressed intent.

Connecting ad data with your existing sales and marketing systems.

Continuous testing and refinement based on what's driving qualified opportunities.

Clear reporting focused on the metrics B2B marketers care about: MQLs, SQLs, pipeline, and revenue influence.

The Single Grain Difference

B2B Sales Expertise

B2B marketing is different, and we treat it that way. We understand that your sales cycle might be 6-12 months, that you're selling to committees, and that a lead isn't valuable unless it's qualified.

B2B Experience Meets AI

We've worked with B2B companies across technology, professional services, and enterprise software. We know what works in complex sales environments, and we apply that experience to emerging channels like AI advertising.

Ready to Explore AI Advertising for Your B2B Company?

AI advertising is still early, and that's exactly why now is the time to start testing. The B2B companies that figure out this channel first will have a significant advantage as it matures. If you're looking for an agency that understands B2B complexity and can help you navigate emerging channels, let's have a conversation.