Bierman Autism Case Study – Technical SEO & AI Search Visibility

SEO

How Bierman Autism Unlocked Huge AI Overview Wins and Stabilized Keyword Growth with Technical SEO Fixes

Bierman Autism, a leading provider of autism therapy services, was struggling with technical SEO issues that were hindering their online visibility. A botched HTTPS migration and major Core Web Vitals fails were preventing them from ranking effectively and tapping into the power of AI search. Our team at Single Grain conducted a thorough technical audit and implemented a strategic improvement plan that unlocked huge AI Overview wins and stabilized their keyword growth.

+21% Keyword growth increase

+75% AI Overview capture increase

+100% New Gemini visibility

The Results

While Bierman Autism is still in the process of addressing all the technical issues we identified, the initial fixes have already yielded impressive results. By updating their metadata and resolving the HTTPS migration issues, they have seen a significant increase in AI search visibility and a stabilization of their keyword growth.

Keyword Growth

+21%

increase in stable keyword growth

AI Overview Capture

+75%

increase in captures

Gemini

+100%

new visibility (from zero to measurable presence)

The Problem

Bierman Autism was facing significant technical SEO challenges that were severely impacting their online performance. A botched HTTPS migration, major Core Web Vitals fails, and substantial metadata issues were preventing them from achieving their full potential in both traditional and AI search.

Our Goal

Comprehensive Technical SEO Recovery

SEO, SEvO, AIO, LLM

Our goal was to conduct a comprehensive technical audit to identify all critical issues and create a strategic 30/60/90-day improvement plan to resolve them. The ultimate objective was to unlock their AI search visibility and drive long-term organic growth.

Challenges

Fixing a Botched HTTPS Migration: The previous migration from HTTP to HTTPS was incomplete, causing significant indexing and ranking issues.
Addressing Major Core Web Vitals Fails: The website was failing Core Web Vitals tests, which was negatively impacting user experience and search rankings.
Resolving Substantial Metadata Issues: Widespread metadata problems were making it difficult for search engines to understand and rank their content.